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Unlock value with customer led growth - why the funnel is outdated with Georgiana Laudi - 318
Manage episode 354833086 series 1272423
My Catalyst this week is Georgiana Laudi. She is a marketing leader in the SaaS space, and is leading the Customer Led Growth charge.
Gia joins me to discuss why we should forget the funnel, the keys to customer led growth, when research goes wrong & what to do about it, and designing for your customer.
This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below.
Show Links Find My Catalyst LinksThank you - please send questions to podcast@catalystsale.com
Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".
373 episodes
Manage episode 354833086 series 1272423
My Catalyst this week is Georgiana Laudi. She is a marketing leader in the SaaS space, and is leading the Customer Led Growth charge.
Gia joins me to discuss why we should forget the funnel, the keys to customer led growth, when research goes wrong & what to do about it, and designing for your customer.
This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below.
Show Links Find My Catalyst LinksThank you - please send questions to podcast@catalystsale.com
Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".
373 episodes
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