Abby Mickey, Cycling Tips

Channel Mastery

Episode Highlights:

• Hear how the welcoming and engaged community of Veloclub is fueling their membership growth
• Abby Mickey shares her personal story against inequality in cycling and as a female journalist
• Learn how Youtube as a channel is helping build an audience excited about women’s racing
  

Description:

I’ve been a long time follower of Cycling Tips and became even more of a fan when Abby Mickey, retired professional cycling and extraordinary journalist joined the team. Abby brings a beautiful narrative touch and has such a strong sense of storytelling that it makes every story richer and offers a point of differentiation. I was absolutely thrilled to host her as my guest on this episode of Channel Mastery.

During our interview, Abby shares the story of joining the team at Cycling Tips as Associate Editor and the negative response from some of the audience members. This unwarranted feedback was sent to her via email, comments on podcasts and articles or directly to the Editor in Chief.

She also shares how the community of Cycling Tips membership, Veloclub is highly engaged, loyal and quickly expanding. You’ll also hear how Youtube is becoming a channel important to women in cycling.

Abby was born and raised in the mountains of Colorado. Until college she was a ski racer but once at the University of Colorado Boulder she discovered the world of bikes. She participated in mountain and road racing until she graduated from school with a degree in History. Afterwards she pursued a professional career in road racing and competed in Europe and the USA until 2019 when she hung up her race bike. Now she is an Associate Editor at CyclingTips. She focuses on covering the women’s professional peloton through writing and also on her podcast, Freewheeling.