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438: The Secret Sauce to Cider's Growth is #XPromoteCider
Manage episode 456087967 series 1026268
Collaboration isn’t just a buzzword—it’s the recipe for growth. In this episode of Cider Chat, we explore how the #xpromotecider campaign over the course of 2024.
What is #xpromotecider?The #xpromotecider campaign started as a way to encourage cider brands and enthusiasts to cross share episodes of Cider Chat so that Cider Chat could in turn share news about their brand. The end goal was to help educate cider fans about the resources and how-tos of cider making
Brands and fans were invited to repost Cider Chat episodes and/or download the informative Cider Chat.pdf and then tack it to a bulletin board in a tasting room.
Why Cross-Promotion is the Secret IngredientCross-promotion isn’t just about visibility—it’s about creating a shared identity for the cider industry. Here’s why it matters:
- Building Regional Destinations Regions like the Finger Lakes, Michigan, and Normandy have become cider tourism hotspots because of collaborative efforts among cideries. By promoting each other, these regions attract visitors and grow collectively.
- Reaching New Audiences Sharing others’ stories helps introduce cider to new audiences who might not otherwise explore it. Cross-promotion creates opportunities to educate and inspire potential fans.
- Strengthening Community Bonds When cider makers work together, it fosters a sense of unity that resonates with consumers. People want to support an industry that feels connected and supportive.
Isolation may seem like the safer route for some, but it comes with risks:
- Missed Opportunities: Without collaboration, regions miss out on tourism and media exposure.
- Industry Stagnation: Staying focused only on individual brands limits the industry’s potential to grow and attract new customers.
- Disconnection: Consumers are less likely to engage with a fragmented industry that doesn’t show unity.
By embracing cross-promotion, cider makers can avoid these pitfalls and contribute to a stronger, more vibrant community.
Spotlight on Cider ChampionsThroughout the year, many individuals and brands have stepped up to embrace #xpromotecider. Here are just a few examples:
- @ciderexplorer consistently reshared weekly episodes, helping to spread the word.
- Cider makers downloaded and posted the Cider Chat PDF to engage their audiences and connect with their local communities.
To see the full list of contributors, check out the YouTube version of this episode, where we showcase screenshots of posts from the past year. And stay tuned to our social media for more highlights!
How to Join the Cross Promote CampaignReady to get involved? Here are a few ways to join #xpromotecider:
- Share this blog post or the podcast episode with your audience.
- Use the hashtag #xpromotecider in your posts and tag your favorite cider brands.
- Download the Cider Chat PDF and display it in your tasting room to encourage guests to learn more about cider.
Together, we can grow the cider community into 2025 and continue to build a stronger, more connected industry. Join the fun and start cross-promoting cider today
456 episodes
Manage episode 456087967 series 1026268
Collaboration isn’t just a buzzword—it’s the recipe for growth. In this episode of Cider Chat, we explore how the #xpromotecider campaign over the course of 2024.
What is #xpromotecider?The #xpromotecider campaign started as a way to encourage cider brands and enthusiasts to cross share episodes of Cider Chat so that Cider Chat could in turn share news about their brand. The end goal was to help educate cider fans about the resources and how-tos of cider making
Brands and fans were invited to repost Cider Chat episodes and/or download the informative Cider Chat.pdf and then tack it to a bulletin board in a tasting room.
Why Cross-Promotion is the Secret IngredientCross-promotion isn’t just about visibility—it’s about creating a shared identity for the cider industry. Here’s why it matters:
- Building Regional Destinations Regions like the Finger Lakes, Michigan, and Normandy have become cider tourism hotspots because of collaborative efforts among cideries. By promoting each other, these regions attract visitors and grow collectively.
- Reaching New Audiences Sharing others’ stories helps introduce cider to new audiences who might not otherwise explore it. Cross-promotion creates opportunities to educate and inspire potential fans.
- Strengthening Community Bonds When cider makers work together, it fosters a sense of unity that resonates with consumers. People want to support an industry that feels connected and supportive.
Isolation may seem like the safer route for some, but it comes with risks:
- Missed Opportunities: Without collaboration, regions miss out on tourism and media exposure.
- Industry Stagnation: Staying focused only on individual brands limits the industry’s potential to grow and attract new customers.
- Disconnection: Consumers are less likely to engage with a fragmented industry that doesn’t show unity.
By embracing cross-promotion, cider makers can avoid these pitfalls and contribute to a stronger, more vibrant community.
Spotlight on Cider ChampionsThroughout the year, many individuals and brands have stepped up to embrace #xpromotecider. Here are just a few examples:
- @ciderexplorer consistently reshared weekly episodes, helping to spread the word.
- Cider makers downloaded and posted the Cider Chat PDF to engage their audiences and connect with their local communities.
To see the full list of contributors, check out the YouTube version of this episode, where we showcase screenshots of posts from the past year. And stay tuned to our social media for more highlights!
How to Join the Cross Promote CampaignReady to get involved? Here are a few ways to join #xpromotecider:
- Share this blog post or the podcast episode with your audience.
- Use the hashtag #xpromotecider in your posts and tag your favorite cider brands.
- Download the Cider Chat PDF and display it in your tasting room to encourage guests to learn more about cider.
Together, we can grow the cider community into 2025 and continue to build a stronger, more connected industry. Join the fun and start cross-promoting cider today
456 episodes
All episodes
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1 453: Homage to Perry Legends by Tom Oliver at AppleFest | UK 27:38

1 452: Mac to Redfield: Four Phantoms Brewery Embraces Cider | MA 52:18

1 451: Hello Season 10 and The Berkshire Roundtable 1:00:32


1 449: Exploring Hereford’s Museum of Cider with Elizabeth Pimblett 43:05

1 448: Cider Institute: New Name, New Reach, and More Cider Education 48:31

1 447: Inside the Michigan Cider Association with Executive Director Paula Englin 58:53

1 446: Monica Cohen, the New CEO of the American Cider Association 45:58

1 445: Unspoken Creed | Stories in Ciderville /Denmark 28:06

1 444: Worleys and Honey’s: Somerset Cider Makers 57:07

1 443: Cider’s Single Varietal Capital | Ross on Wye Cider and Perry Co. 56:14

1 442: Bob Cork: 40 Years in Cider | Shepton Mallet, England 1:05:03

1 441: Wilding Cider and the Rural Method | Somerset, UK 1:08:21

1 440: Jane Peyton Keynote |Hereford AppleFest Banquet 47:55


1 438: The Secret Sauce to Cider's Growth is #XPromoteCider 31:14

1 437: Parting Cheers with CEO Michelle McGrath of the ACA 54:05

1 436: Handpicked Cider Gift Guide for the Holidays 52:03

1 435: 5-Star Cider Dining with Eric Bordelet 1:00:42

1 434: Elevating Cider with a Michelin-Starred Chef 52:34

1 433: The Ultimate Cider Pairing Guide for Thanksgiving 57:54

1 432: Ancha Gergely’s Abaliget Garden Projects | Hungarian Cider Maker 56:30

1 431: Domaine Johanna Cécillon's Elegant Ciders | Brittany FR 59:39

1 430: Blending Cider Tradition with Modernity: Cidrerie Manoir du Val 1:00:31


1 428: Winchester Ciderworks: English Inspiration and Virginia Apples 45:26

1 427: Under 30 Startup Ingenuity | Heartland Cideworks, OR 53:47

1 426: Red Island Cider: Crafting Stories in Every Bottle | PEI 48:30

1 425: Babycham to Triple Vintage – The Showering's Cider Legacy 1:02:55

1 424: Master Class on Apple Phenotyping w/John Bunker 1:00:40
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