Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Truth About Differentiating Yourself (Marketing Myths)
Manage episode 341039275 series 3317856
Content provided by ClearBrand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ClearBrand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If I can just differentiate myself, I can change the world.
It’s a thought we’ve all had when starting a company, and it’s easy to understand why: in our heads, we see this strategy as a shortcut to success.
It sounds great in principle, but does differentiation really make a difference in your company’s long-term growth?
This week, Alexander Toth dispels the myths behind the idea of differentiation. You’ll learn about:
- Why well-known experts shouldn’t be emphasizing the importance of differentiation
- The shortcomings of differentiation as a strategy for growth
- How big brands find success without true differentiation
If differentiation isn’t the driving factor behind sales, what is? Find out in the latest episode of our podcast.
Recommended reading: Building Distinctive Brand Assets by Jenni Romaniuk
🔗 https://amzn.to/3qA1aFd
ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/
🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/
63 episodes
ShareManage episode 341039275 series 3317856
Content provided by ClearBrand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ClearBrand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If I can just differentiate myself, I can change the world.
It’s a thought we’ve all had when starting a company, and it’s easy to understand why: in our heads, we see this strategy as a shortcut to success.
It sounds great in principle, but does differentiation really make a difference in your company’s long-term growth?
This week, Alexander Toth dispels the myths behind the idea of differentiation. You’ll learn about:
- Why well-known experts shouldn’t be emphasizing the importance of differentiation
- The shortcomings of differentiation as a strategy for growth
- How big brands find success without true differentiation
If differentiation isn’t the driving factor behind sales, what is? Find out in the latest episode of our podcast.
Recommended reading: Building Distinctive Brand Assets by Jenni Romaniuk
🔗 https://amzn.to/3qA1aFd
ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/
🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/
63 episodes
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ClearBrand Marketing Podcast
1 Turn Everyday Business Expenses Into 90%-Off Luxury Trips! Why You Should NEVER Get Travel Cards! 1:18:58
1:18:58 
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Play Later Play Later Lists Like LikedThink your ad budget only buys clicks? Think again. In this episode, Alexander sits down with influencer and travel expert Julia Menez of GeoBreeze Travel. Julia shares incredible advice that helps business owners flip everyday expenses into travel rewards—without shelling out extra cash. Her typical client spends about $10k out of pocket... and gets over $100k in premium flights and hotels. Yeah, you read that right: $100k in premium benefits. In this podcast, you’ll learn… 💳 How to pick the right cards + bonuses 🧠 How to max out points on everyday spending ✈️ Tips for booking first-class flights & 5-star hotels 💼 How to use business expenses to travel for free 🔁 Strategies to transfer + stack points like a pro 🧳 How to pack, plan & earn like a travel influencer Tune in to discover how you can earn travel rewards and unlock insane perks...all without spending an extra dime. Timestamps: 00:00 – 🎙️ Intro 01:34 – 🏛️ Business Class Blueprint Overview 03:57 – ✈️ Business vs First Class 08:17 – 🍼 Flying Premium Seats with Kids 12:35 – 💳 How To Earn 4-5× Points 14:44 – 🗺️ 4-Step Card-Selection Framework 17:52 – 🚫 Avoiding Card Overload & Affiliate Traps 20:25 – 💵 Cash-Back vs Points (Why Points Win) 24:55 – 🗓️ Best Booking Windows 27:54 – 🏨 Hyatt vs Marriott vs Hilton 31:22 – 🔢 How Many Points Do You Need For One Trip? 31:42 – 🏆 Signup-Bonus Math & Timing 36:35 – 💼 Using Biz Expenses For Cheap Travel 38:05 – 👥 Earning Payroll Points via PayPal & Zil Money 45:58 – 🏦 Earning Miles on Savings With Bask Bank 48:00 – ✈️ Favorite Airlines & Best Award Programs 56:56 – 📸 Instagram vs Reality (The Influencer Illusion) 01:00:58 – 💸 When Paying Cash Beats Points 01:01:25 – 🌍 Google Flights Hacks for Cheap Cash Fares 01:03:00 – 🔧 Tools: Seats.Aero for Award Searches 01:06:30 – 💸 Turn Delays into Dollars (DOT & Chat Scripts) 01:08:09 – 📑 Receipts & Reimbursements 101 01:13:23 – 🛋️ Lounge Access & Best Premium Cards 01:15:16 – 🗺️ VIP Travel Help & GeoBreeze Services 01:18:13 – 💭 Final Thoughts 🌍 Resources & Links Mentioned: 🔹 GeoBreeze Travel Website: https://geobreezetravel.com Consultations: https://geobreezetravel.com/consultations Travel Goals Club: https://geobreezetravel.com/travelgoalsclub Business Class Blueprint: https://www.youtube.com/watch?v=1NSMAk4J1DI 💳 Credit Card & Points Tools Bilt: https://bilt.com Seats.Aero: https://seats.aero 💸 Payments & Expenses Paying Taxes w/ Points: https://pay1040.com Business Payments: https://zilmoney.com 🎥 Watch Julia's Blueprint Video Here: https://www.youtube.com/watch?v=1NSMAk4J1DI ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 How To Live Without Fear, Embrace Your Darkness, & Accept Your True Self. (Mario Lanzarotti) 1:26:43
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Play Later Play Later Lists Like LikedIn this episode, Mario Lanzarotti shares his journey as an entrepreneur, shedding light on the misconceptions of freedom, the power of human connection, and the mental barriers of stress and suffering. Alongside Alexander, they explore themes of alignment with purpose, the importance of rest, and the courage to face your inner darkness. They discuss the struggle for consistency, the fear of mediocrity, and how true growth stems from self-acceptance and wholeness, not scarcity. Mario also emphasizes empathy in parenting, surrendering to a higher power, and finding clarity in business by embracing one’s fears and emotions. You can learn more about Mario here: Website: https://www.mariolanzarotti.com/ YouTube: @mariolanzarotti LinkedIn: https://www.linkedin.com/in/lanzarottimario/ X: https://x.com/M_Lanzarotti Timestamps Intro - 00:00 Journey to Entrepreneurship - 01:50 The Truth About Entrepreneurship — 09:07 Understanding Stress & Suffering — 15:30 Balancing Mindset & Stress — 29:19 Facing Inner Darkness — 33:28 Embracing Your Shadow — 36:54 Mastering Consistency — 37:26 Identity & Self-Acceptance — 43:14 Acceptance vs. Evolution — 51:49 Empathy in Parenting — 01:05:55 Clarity in Business — 01:09:23 GOD as CEO — 01:16:00 Goals That Drive Success — 01:20:52 Final Thoughts— 01:24:07 ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 What I Learned Working With Gary Vee (Mitch Slater) 1:00:51
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Play Later Play Later Lists Like LikedMitch Slater is a dynamic force in the business world, blending a sharp business mind with creative flair that elevates every project he touches. He spent 35 years as a financial advisor and decades working in TV, including working with Larry King and Howard Stern. He’s also a social media mastermind and has had clients including Gary Vaynerchuck and Dan Swift, who started Sales Navigator at LinkedIn then launched a global training empire. Mitch has spent his life rubbing shoulders with incredibly high performers and he shares what he’s learned in this conversation. In this conversation, he dives into the power of LinkedIn for personal branding, engagement, and relationship-building. He shares practical strategies for standing out on the platform, including the use of video and consistent interaction. Mitch also explores the traits of high performers, the value of curiosity and humility, and the importance of staying honest and human in an increasingly digital world. Connect with Mitch on LinkedIn: https://www.linkedin.com/in/mitchslater/ Listen to Mitch’s podcast on Spotify: https://open.spotify.com/show/5RRYy7WN2jaHuqA9LcRXXz Listen to Mitch’s podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/financially-speaking-with-mitch-slater/id1623422893 See Mitch’s YouTube videos (especially if you love Bruce Springsteen): https://www.youtube.com/@mitchslater191/videos Timestamps 0:00 Intro: Mitch Slater 1:18 Using LinkedIn for Growth 2:30 LinkedIn Engagement Tips 14:29 Power of Personal Branding 16:49 ROR: Return on Relationships 20:47 Curiosity & Listening 26:24 Moments That Matter 31:33 Traits of Top Performers 37:02 Lessons from Failure 46:56 Leading Through Hard Times 52:08 Staying Human in Tech 58:41 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Marketing Storytelling: How To Craft A Story Brand 41:15
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Play Later Play Later Lists Like LikedIn this episode, Alexander dives into the powerful role of marketing storytelling in driving business growth. He explains how storytelling enhances brand recognition and creates an emotional connection with customers. Using a three-act structure, he shares a storytelling framework that you can use to craft engaging narratives — starting with a strong setup, providing the right solution, and delivering a compelling offer. He also emphasizes the importance of understanding customer motivations and pain points, building trust, and continually testing and refining storytelling strategies to achieve optimal marketing results. Download the BrandStory Website Blueprint here: https://clearbrand.com/resources/website-blueprint/ Timestamps 0:00 Intro 1:41 The Three Act Structure 3:25 Act One: Setup (Promise) 8:55 Act Two: Action (Progress) 14:27 Act Three: Resolution (Payoff) 19:48 Applying Storytelling to Business 33:30 Storytelling Website Examples 39:49 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Build A Marketing Pipeline That Brings In MILLIONS Every Year (Andrew Seidman) 1:09:18
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Play Later Play Later Lists Like LikedCo-Founder and CEO of Digital Reach, Andrew Seidman, joins Alexander to discuss what it really takes to design and execute a successful go-to-market plan. Andrew dives into his four-pillar framework for branding, content, RevOps (data), and pipeline growth to lay out how each pillar works together to generate leads and sales. Andrew also shares his insights on: ✅ Building trust with new audiences ✅ Making the most of your budget ✅ How AI is changing the way companies operate If you’re looking for practical steps to improve your marketing strategy, here's how to put the right systems in place so you can grow your business fast. Learn more about Andrew and Digital Reach here: https://digitalreachagency.com/ Timestamps 0:00 Introduction 4:20 Going To Market 9:46 Data In Marketing 12:51 Tracking 16:10 Attribution 21:56 AI In Marketing 29:38 Building A Pipeline 36:25 Budget 42:37 Managing Pipelines 58:05 Trust In Business 1:06:06 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Building A StoryBrand 2.0 (Full Review By A Former StoryBrand Guide) 1:02:25
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Play Later Play Later Lists Like LikedBuilding a StoryBrand 2.0 is out... but is it actually an improvement? In this video Alexander Toth offers an honest take as a former StoryBrand Certified Guide who spent six years coaching businesses to implement this framework. You’ll learn: ⚖️ The biggest differences between 1.0 and 2.0 ⏳ The one part of 2.0 that is actually worth your time 🧩 What's missing from the StoryBrand approach 🚫 How to avoid the #1 mistake that kills conversions Grab the FREE ClearBrand Website Blueprint PDF here: https://clearbrand.com/resources/website-blueprint/ Timestamps 00:00 Intro 04:41 StoryBrand 1.0 Vs. 2.0 11:30 The Character Section 13:00 The Problem Section 17:07 The Guide Section 25:35 The Plan Section 26:45 The Call To Action Section 27:55 The Failure & Success Sections 28:49 Problems With The Framework 34:24 StoryBrand Website Breakdown 45:32 Executing A Marketing Campaign 49:21 Teaching Vs. Implementation 51:46 Getting Traffic & Referrals 56:18 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 How To Be An Effective Leader (Ryan Chute) 1:25:35
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Play Later Play Later Lists Like LikedIn this episode, strategic marketer and sales trainer Ryan Chute joins Alexander to talk about what it really takes to lead, sell, and market effectively. Ryan discusses how leadership and smart sales strategies drive business growth—but only if they’re built on trust and clear intent. Tune in to learn how to remove friction, build a stronger business, and lead with purpose. Get Facebook Ads from Ryan here: https://www.ryanchute.com/ Learn more about Ryan's work with Wizard Of Ads here: https://www.wizardofads.contractors/ Follow Ryan on social media: X - https://x.com/wizardryanchute Instagram - https://www.instagram.com/wizardryanchute/ Facebook - https://www.facebook.com/wizardryanchute/ YouTube - https://www.youtube.com/@wizardryanchute Time Stamps 00:00 Introduction 07:10 Becoming A Leader 15:07 Compliance Vs. Inspiration 21:15 Finding Motivation 24:40 On Sales & Negotiation 41:20 Mindset & Mission Statements 52:40 Categories Of Leadership 57:10 On Being Trustworthy 1:08:49 The Wizard Of Ads 1:17:40 The Importance Of Marketing 1:21:24 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 How To Track Marketing Performance In The Age Of Privacy (Jeff Greenfield) 1:03:38
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Play Later Play Later Lists Like LikedIf you're not accurately tracking your leads and sales, you're wasting marketing dollars. In this conversation, Jeff Greenfield, founder of Provalytics, sits down with Alexander to talk through the evolution of marketing attribution and how to keep up as the internet moves away from tracking cookies and toward better privacy protections. Jeff dives deep on topics like clicks vs. impressions, DIY attribution methods, A/B testing, and the concept of "incrementality." Tune in to discover the best way to track your marketing activities and get the best ROI on your marketing. Check out the Provalytics website and sign up for their FREE course on attribution here: https://provalytics.com/attribution-certification/ Other Resources How Brands Grow by Byron Sharp Lemon: How The Advertising Brain Turns Sour by Orlando Wood Timestamps 00:00 Intro 05:00 Tracking Before Privacy Mattered 12:17 Privacy’s Impact On Ads 13:40 Why iPhone Users Are "Ghosts" 17:01 Do Clicks Really Matter? 21:45 Tracking Tips 25:27 The Problem With Attribution 33:21 Understanding Past Results 37:03 Incrementality 39:36 Finding Opportunities 46:27 Testing Strategies 55:58 Uncertainty In Attribution 1:00:01 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 How To Get Links On Wikipedia (William Beutler) 1:13:40
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Play Later Play Later Lists Like LikedIn this episode Wikipedia expert Bill Beutler, founder of Beutler Ink, sits down with Alexander to discuss what it takes to get an article on Wikipedia. Bill shares his insights on creating new articles based on Wikipedia's guidelines and shares what he's learned about how to get backlinks and manage your reputation on Wikipedia. Timestamps 00:00 Introduction 03:09 Why Edit Wikipedia? 12:45 How PR And Wikipedia Intersect 15:46 How To Earn An Article On Wikipedia 19:18 Examples 22:17 Does News Coverage Matter? 30:09 Why It's Difficult To Get An Article 34:40 Mistakes In PR And Marketing 39:55 Funding The Wikipedia Foundation 43:12 Making Content Changes 51:25 Wikipedia Vs. AI 54:46 Brand Representation Tips 01:03:30 What Is Wikidata? 01:07:42 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
In this episode Alexander breaks down the foundational principles of marketing, introducing the four key laws every marketer should know. He explains how mastering these laws is essential for crafting marketing strategies that connect with customers and drive business growth. Tune in to learn how to apply these principles to create campaigns that truly resonate. Timestamps 0:00 What Are Laws Of Marketing? 4:47 Build Memories 15:36 Maximize Availability 22:31 Reach The Market 48:04 Test & Validate ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Building A Software Company (Scott Howard) 1:33:35
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Play Later Play Later Lists Like LikedScott Howard, founder of Moss Rock Solutions, takes us through his inspiring journey into software development and shares the key principles that helped him build a thriving business. From cultivating curiosity and faith to making smart hiring decisions, Scott opens up about the strategies that have fueled his success. He discusses the real-world challenges of navigating a fluctuating economy, the power of coaching and mentorship, and why financial management is critical for long-term stability. Scott also shares how to balance risk, build lasting client relationships, and set powerful goals for both personal and business growth. You can learn more about Scott's software development company here: https://mossrock.com/ Resources Mentioned Getting Things Done by David Allen The Checklist Manifesto by Atul Gawande Timestamps 0:00 Introduction 7:05 Self Development And Curiosity 9:40 Learning: A Lifelong Journey 13:04 Faith In Business 16:36 Navigating Challenges And Opportunities 22:37 The Hiring Process 32:42 Balancing Risk Vs. Growth 42:17 Coaching And Mentorship 48:26 Setting Goals 56:38 Why Checklists Are Awesome 1:04:36 Understanding Growth 1:10:05 Client Relationships 1:18:31 Building Financial Resilience 1:23:45 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 How To Rank #1 On Google: SEO Tips (Brandon Leibowitz) 1:17:17
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Play Later Play Later Lists Like LikedBrandon Leibowitz, founder of SEO Optimizers, explains the key strategies for ranking on Google’s first page. He talks through blogging, high-quality backlinks, on-page optimization, and AI’s role in SEO. Brandon advises against relying on AI-generated content for final drafts and stresses the need for accuracy and fact-checking when writing with AI. He also shares insights on technical SEO, content creation, and how to acquire backlinks the right way. Learn more about Brandon and SEO Optimizers (and claim your free gift) here: https://seooptimizers.com/gift/ Timestamps 00:00 Introduction 04:18 Marketing Strategy Overview 06:01 What is SEO and Why It Matters 07:17 SEO Rankings: Key Metrics 08:24 How to Rank on Google + AI’s Role 11:08 Content Length for Landing Pages & Blogs 12:30 Recommended SEO Tool: Surfer SEO 13:39 SEO Tools vs. Google 17:53 AI’s Impact on SEO 22:53 Adapting to Google Algorithm Changes 29:04 Backlink Strategy at SEO Optimizers 33:11 Backlinks: What to Avoid 40:40 Taking Google’s statements with a grain of salt 43:08 Building Backlink Strategies for Clients 46:08 Staying Relevant in SEO 50:05 Blog Update Frequency 51:06 Internal Linking for Blogs 53:53 Good Anchor Text in SEO 56:07 Using Link Whisper for SEO 57:42 Backlink Outreach Strategies 1:08:04 Offering Value for Backlinks 1:10:25 Other Ways to Improve Rankings 1:14:09 SEO as a Long-Term Strategy 1:15:35 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Launching A Supplement Brand + Faith, Family, and Fitness (Rob Diepersloot) 1:25:55
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Play Later Play Later Lists Like LikedRob Diepersloot, founder and CEO of WonderCow, shares how he went from dairy farming to launching a colostrum supplement company. We discuss some of the issues they've had to overcome and how his faith, family, and fitness keep him grounded and motivated. Learn more about WonderCow here: https://wondercow.com/ Timestamps 00:00 Intro 01:21 Seven Generations Of Dairy Farming 12:12 How To Be A Good Family Man With A Business 21:55 What Is Colostrum? 32:00 Launching A Colostrum Brand 49:58 How To Build Resilience 57:02 Faith & Gratitude 1:01:56 Fitness Makes Life Better 1:06:24 Making Time For What Matters 1:09:13 Lessons In Leadership 1:14:18 Quotes Rob Collects 1:18:40 Where To Find WonderCow (And Why It's So Good) ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Growing To $1 Million And Beyond (Eric Brown) 1:39:05
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Play Later Play Later Lists Like LikedIn this video, Eric Brown, CEO of GO2 Delivery, dives into his journey of building multiple companies, sharing hard-earned lessons on leadership, cash flow, and personal growth. He covers strategies for hiring, delegation, balancing work with family, and the importance of embracing mistakes. If you're ready for actionable insights on entrepreneurship and personal development, Eric delivers. Learn more about GO2 Delivery here: https://go2delivery.com/ Timestamps 00:00 Intro 02:08 Eric's Entrepreneurial Journey 04:13 Finding Freedom 06:20 Milestones of Success 09:58 How Leadership Changes Beyond a Million 13:22 Expanding Business Horizons 17:25 Keys To Growth 20:01 Finding The Right Niche 27:08 Gaining Momentum 33:45 Marriage, Time, And Entrepreneurship 35:32 Practical Cash Flow 40:01 Business Metrics 43:43 Identifying The Need For Change 49:12 Personality Profiles In Business 59:30 Hire People Better Than You 1:03:45 Mistakes Are Gifts 1:10:44 New Hires And Expectations 1:12:18 Overcoming Long-Term Barriers 1:16:16 Align Purpose And Passion 1:28:29 Balancing Work And Family Life 1:37:25 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 6 Steps To Build A Healthy Business (Stephanie Everett) 1:22:24
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Play Later Play Later Lists Like LikedStephanie Everett, Chief Growth Officer and Business Coach at Lawyerist, shares the 6 principles she teaches businesses to grow in a healthy and sustainable way. She covers topics ranging from the mindset of the owner, to how to set a clear vision and hire a stellar team, plus why she hates hourly billing and what you should do instead. Learn more about her companies here: lawyerist.com and affinityconsulting.com Timestamps 00:00 Highlight and Intro 01:51 Stephanie Everett's Journey to Lawyerist 04:58 Transitioning to Ownership and Leadership 09:41 Merging Companies 16:53 Coaching at Scale: A New Approach 23:32 Building a Healthy Owner Mindset 33:36 Defining a Clear Vision for Your Business 44:32 The Importance of Team Values 50:46 How To Find Great Employees 54:32 Attracting and Retaining Ideal Clients 1:05:17 How To Get Off Hourly Billing 1:09:47 Implementing The Right Systems and Technology 1:19:10 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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