Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Silver Linings with The Old Gays
1 Our Chosen Family: "The gay community is much bolder today." 33:19
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LikedWhat’s the secret to lasting friendships? How does queer community show up through the ebbs and flows of life? And what’s the REAL story behind the “YMCA” song? In the first episode of Silver Linings, The Old Gays dive into an essential part of queer life: chosen family. They discuss the vital love, support, and sense of belonging that community provides, especially during life's toughest moments. They open up about what “queer” means to them, how chosen family has impacted their lives, and how to maintain close bonds over time–including their love for each other! “We’ve come a long way, baby.” Family isn’t just what you’re born with; it’s the people who show up, shape you, and stick around. See omnystudio.com/listener for privacy information.…
The Truth About Differentiating Yourself (Marketing Myths)
Manage episode 341039275 series 3317856
Content provided by ClearBrand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ClearBrand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If I can just differentiate myself, I can change the world.
It’s a thought we’ve all had when starting a company, and it’s easy to understand why: in our heads, we see this strategy as a shortcut to success.
It sounds great in principle, but does differentiation really make a difference in your company’s long-term growth?
This week, Alexander Toth dispels the myths behind the idea of differentiation. You’ll learn about:
- Why well-known experts shouldn’t be emphasizing the importance of differentiation
- The shortcomings of differentiation as a strategy for growth
- How big brands find success without true differentiation
If differentiation isn’t the driving factor behind sales, what is? Find out in the latest episode of our podcast.
Recommended reading: Building Distinctive Brand Assets by Jenni Romaniuk
🔗 https://amzn.to/3qA1aFd
ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/
🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/
62 episodes
ShareManage episode 341039275 series 3317856
Content provided by ClearBrand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ClearBrand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If I can just differentiate myself, I can change the world.
It’s a thought we’ve all had when starting a company, and it’s easy to understand why: in our heads, we see this strategy as a shortcut to success.
It sounds great in principle, but does differentiation really make a difference in your company’s long-term growth?
This week, Alexander Toth dispels the myths behind the idea of differentiation. You’ll learn about:
- Why well-known experts shouldn’t be emphasizing the importance of differentiation
- The shortcomings of differentiation as a strategy for growth
- How big brands find success without true differentiation
If differentiation isn’t the driving factor behind sales, what is? Find out in the latest episode of our podcast.
Recommended reading: Building Distinctive Brand Assets by Jenni Romaniuk
🔗 https://amzn.to/3qA1aFd
ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/
🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/
62 episodes
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1 How To Live Without Fear, Embrace Your Darkness, & Accept Your True Self. (Mario Lanzarotti) 1:26:43
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Play Later Play Later Lists Like LikedIn this episode, Mario Lanzarotti shares his journey as an entrepreneur, shedding light on the misconceptions of freedom, the power of human connection, and the mental barriers of stress and suffering. Alongside Alexander, they explore themes of alignment with purpose, the importance of rest, and the courage to face your inner darkness. They discuss the struggle for consistency, the fear of mediocrity, and how true growth stems from self-acceptance and wholeness, not scarcity. Mario also emphasizes empathy in parenting, surrendering to a higher power, and finding clarity in business by embracing one’s fears and emotions. You can learn more about Mario here: Website: https://www.mariolanzarotti.com/ YouTube: @mariolanzarotti LinkedIn: https://www.linkedin.com/in/lanzarottimario/ X: https://x.com/M_Lanzarotti Timestamps Intro - 00:00 Journey to Entrepreneurship - 01:50 The Truth About Entrepreneurship — 09:07 Understanding Stress & Suffering — 15:30 Balancing Mindset & Stress — 29:19 Facing Inner Darkness — 33:28 Embracing Your Shadow — 36:54 Mastering Consistency — 37:26 Identity & Self-Acceptance — 43:14 Acceptance vs. Evolution — 51:49 Empathy in Parenting — 01:05:55 Clarity in Business — 01:09:23 GOD as CEO — 01:16:00 Goals That Drive Success — 01:20:52 Final Thoughts— 01:24:07 ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
1 What I Learned Working With Gary Vee (Mitch Slater) 1:00:51
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Play Later Play Later Lists Like LikedMitch Slater is a dynamic force in the business world, blending a sharp business mind with creative flair that elevates every project he touches. He spent 35 years as a financial advisor and decades working in TV, including working with Larry King and Howard Stern. He’s also a social media mastermind and has had clients including Gary Vaynerchuck and Dan Swift, who started Sales Navigator at LinkedIn then launched a global training empire. Mitch has spent his life rubbing shoulders with incredibly high performers and he shares what he’s learned in this conversation. In this conversation, he dives into the power of LinkedIn for personal branding, engagement, and relationship-building. He shares practical strategies for standing out on the platform, including the use of video and consistent interaction. Mitch also explores the traits of high performers, the value of curiosity and humility, and the importance of staying honest and human in an increasingly digital world. Connect with Mitch on LinkedIn: https://www.linkedin.com/in/mitchslater/ Listen to Mitch’s podcast on Spotify: https://open.spotify.com/show/5RRYy7WN2jaHuqA9LcRXXz Listen to Mitch’s podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/financially-speaking-with-mitch-slater/id1623422893 See Mitch’s YouTube videos (especially if you love Bruce Springsteen): https://www.youtube.com/@mitchslater191/videos Timestamps 0:00 Intro: Mitch Slater 1:18 Using LinkedIn for Growth 2:30 LinkedIn Engagement Tips 14:29 Power of Personal Branding 16:49 ROR: Return on Relationships 20:47 Curiosity & Listening 26:24 Moments That Matter 31:33 Traits of Top Performers 37:02 Lessons from Failure 46:56 Leading Through Hard Times 52:08 Staying Human in Tech 58:41 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
1 Marketing Storytelling: How To Craft A Story Brand 41:15
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Play Later Play Later Lists Like LikedIn this episode, Alexander dives into the powerful role of marketing storytelling in driving business growth. He explains how storytelling enhances brand recognition and creates an emotional connection with customers. Using a three-act structure, he shares a storytelling framework that you can use to craft engaging narratives — starting with a strong setup, providing the right solution, and delivering a compelling offer. He also emphasizes the importance of understanding customer motivations and pain points, building trust, and continually testing and refining storytelling strategies to achieve optimal marketing results. Download the BrandStory Website Blueprint here: https://clearbrand.com/resources/website-blueprint/ Timestamps 0:00 Intro 1:41 The Three Act Structure 3:25 Act One: Setup (Promise) 8:55 Act Two: Action (Progress) 14:27 Act Three: Resolution (Payoff) 19:48 Applying Storytelling to Business 33:30 Storytelling Website Examples 39:49 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
1 Build A Marketing Pipeline That Brings In MILLIONS Every Year (Andrew Seidman) 1:09:18
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Play Later Play Later Lists Like LikedCo-Founder and CEO of Digital Reach, Andrew Seidman, joins Alexander to discuss what it really takes to design and execute a successful go-to-market plan. Andrew dives into his four-pillar framework for branding, content, RevOps (data), and pipeline growth to lay out how each pillar works together to generate leads and sales. Andrew also shares his insights on: ✅ Building trust with new audiences ✅ Making the most of your budget ✅ How AI is changing the way companies operate If you’re looking for practical steps to improve your marketing strategy, here's how to put the right systems in place so you can grow your business fast. Learn more about Andrew and Digital Reach here: https://digitalreachagency.com/ Timestamps 0:00 Introduction 4:20 Going To Market 9:46 Data In Marketing 12:51 Tracking 16:10 Attribution 21:56 AI In Marketing 29:38 Building A Pipeline 36:25 Budget 42:37 Managing Pipelines 58:05 Trust In Business 1:06:06 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
1 Building A StoryBrand 2.0 (Full Review By A Former StoryBrand Guide) 1:02:25
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Play Later Play Later Lists Like LikedBuilding a StoryBrand 2.0 is out... but is it actually an improvement? In this video Alexander Toth offers an honest take as a former StoryBrand Certified Guide who spent six years coaching businesses to implement this framework. You’ll learn: ⚖️ The biggest differences between 1.0 and 2.0 ⏳ The one part of 2.0 that is actually worth your time 🧩 What's missing from the StoryBrand approach 🚫 How to avoid the #1 mistake that kills conversions Grab the FREE ClearBrand Website Blueprint PDF here: https://clearbrand.com/resources/website-blueprint/ Timestamps 00:00 Intro 04:41 StoryBrand 1.0 Vs. 2.0 11:30 The Character Section 13:00 The Problem Section 17:07 The Guide Section 25:35 The Plan Section 26:45 The Call To Action Section 27:55 The Failure & Success Sections 28:49 Problems With The Framework 34:24 StoryBrand Website Breakdown 45:32 Executing A Marketing Campaign 49:21 Teaching Vs. Implementation 51:46 Getting Traffic & Referrals 56:18 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
1 How To Be An Effective Leader (Ryan Chute) 1:25:35
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Play Later Play Later Lists Like LikedIn this episode, strategic marketer and sales trainer Ryan Chute joins Alexander to talk about what it really takes to lead, sell, and market effectively. Ryan discusses how leadership and smart sales strategies drive business growth—but only if they’re built on trust and clear intent. Tune in to learn how to remove friction, build a stronger business, and lead with purpose. Get Facebook Ads from Ryan here: https://www.ryanchute.com/ Learn more about Ryan's work with Wizard Of Ads here: https://www.wizardofads.contractors/ Follow Ryan on social media: X - https://x.com/wizardryanchute Instagram - https://www.instagram.com/wizardryanchute/ Facebook - https://www.facebook.com/wizardryanchute/ YouTube - https://www.youtube.com/@wizardryanchute Time Stamps 00:00 Introduction 07:10 Becoming A Leader 15:07 Compliance Vs. Inspiration 21:15 Finding Motivation 24:40 On Sales & Negotiation 41:20 Mindset & Mission Statements 52:40 Categories Of Leadership 57:10 On Being Trustworthy 1:08:49 The Wizard Of Ads 1:17:40 The Importance Of Marketing 1:21:24 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
1 How To Track Marketing Performance In The Age Of Privacy (Jeff Greenfield) 1:03:38
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Play Later Play Later Lists Like LikedIf you're not accurately tracking your leads and sales, you're wasting marketing dollars. In this conversation, Jeff Greenfield, founder of Provalytics, sits down with Alexander to talk through the evolution of marketing attribution and how to keep up as the internet moves away from tracking cookies and toward better privacy protections. Jeff dives deep on topics like clicks vs. impressions, DIY attribution methods, A/B testing, and the concept of "incrementality." Tune in to discover the best way to track your marketing activities and get the best ROI on your marketing. Check out the Provalytics website and sign up for their FREE course on attribution here: https://provalytics.com/attribution-certification/ Other Resources How Brands Grow by Byron Sharp Lemon: How The Advertising Brain Turns Sour by Orlando Wood Timestamps 00:00 Intro 05:00 Tracking Before Privacy Mattered 12:17 Privacy’s Impact On Ads 13:40 Why iPhone Users Are "Ghosts" 17:01 Do Clicks Really Matter? 21:45 Tracking Tips 25:27 The Problem With Attribution 33:21 Understanding Past Results 37:03 Incrementality 39:36 Finding Opportunities 46:27 Testing Strategies 55:58 Uncertainty In Attribution 1:00:01 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
1 How To Get Links On Wikipedia (William Beutler) 1:13:40
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Play Later Play Later Lists Like LikedIn this episode Wikipedia expert Bill Beutler, founder of Beutler Ink, sits down with Alexander to discuss what it takes to get an article on Wikipedia. Bill shares his insights on creating new articles based on Wikipedia's guidelines and shares what he's learned about how to get backlinks and manage your reputation on Wikipedia. Timestamps 00:00 Introduction 03:09 Why Edit Wikipedia? 12:45 How PR And Wikipedia Intersect 15:46 How To Earn An Article On Wikipedia 19:18 Examples 22:17 Does News Coverage Matter? 30:09 Why It's Difficult To Get An Article 34:40 Mistakes In PR And Marketing 39:55 Funding The Wikipedia Foundation 43:12 Making Content Changes 51:25 Wikipedia Vs. AI 54:46 Brand Representation Tips 01:03:30 What Is Wikidata? 01:07:42 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
In this episode Alexander breaks down the foundational principles of marketing, introducing the four key laws every marketer should know. He explains how mastering these laws is essential for crafting marketing strategies that connect with customers and drive business growth. Tune in to learn how to apply these principles to create campaigns that truly resonate. Timestamps 0:00 What Are Laws Of Marketing? 4:47 Build Memories 15:36 Maximize Availability 22:31 Reach The Market 48:04 Test & Validate ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
1 Building A Software Company (Scott Howard) 1:33:35
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Play Later Play Later Lists Like LikedScott Howard, founder of Moss Rock Solutions, takes us through his inspiring journey into software development and shares the key principles that helped him build a thriving business. From cultivating curiosity and faith to making smart hiring decisions, Scott opens up about the strategies that have fueled his success. He discusses the real-world challenges of navigating a fluctuating economy, the power of coaching and mentorship, and why financial management is critical for long-term stability. Scott also shares how to balance risk, build lasting client relationships, and set powerful goals for both personal and business growth. You can learn more about Scott's software development company here: https://mossrock.com/ Resources Mentioned Getting Things Done by David Allen The Checklist Manifesto by Atul Gawande Timestamps 0:00 Introduction 7:05 Self Development And Curiosity 9:40 Learning: A Lifelong Journey 13:04 Faith In Business 16:36 Navigating Challenges And Opportunities 22:37 The Hiring Process 32:42 Balancing Risk Vs. Growth 42:17 Coaching And Mentorship 48:26 Setting Goals 56:38 Why Checklists Are Awesome 1:04:36 Understanding Growth 1:10:05 Client Relationships 1:18:31 Building Financial Resilience 1:23:45 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
1 How To Rank #1 On Google: SEO Tips (Brandon Leibowitz) 1:17:17
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Play Later Play Later Lists Like LikedBrandon Leibowitz, founder of SEO Optimizers, explains the key strategies for ranking on Google’s first page. He talks through blogging, high-quality backlinks, on-page optimization, and AI’s role in SEO. Brandon advises against relying on AI-generated content for final drafts and stresses the need for accuracy and fact-checking when writing with AI. He also shares insights on technical SEO, content creation, and how to acquire backlinks the right way. Learn more about Brandon and SEO Optimizers (and claim your free gift) here: https://seooptimizers.com/gift/ Timestamps 00:00 Introduction 04:18 Marketing Strategy Overview 06:01 What is SEO and Why It Matters 07:17 SEO Rankings: Key Metrics 08:24 How to Rank on Google + AI’s Role 11:08 Content Length for Landing Pages & Blogs 12:30 Recommended SEO Tool: Surfer SEO 13:39 SEO Tools vs. Google 17:53 AI’s Impact on SEO 22:53 Adapting to Google Algorithm Changes 29:04 Backlink Strategy at SEO Optimizers 33:11 Backlinks: What to Avoid 40:40 Taking Google’s statements with a grain of salt 43:08 Building Backlink Strategies for Clients 46:08 Staying Relevant in SEO 50:05 Blog Update Frequency 51:06 Internal Linking for Blogs 53:53 Good Anchor Text in SEO 56:07 Using Link Whisper for SEO 57:42 Backlink Outreach Strategies 1:08:04 Offering Value for Backlinks 1:10:25 Other Ways to Improve Rankings 1:14:09 SEO as a Long-Term Strategy 1:15:35 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
1 Launching A Supplement Brand + Faith, Family, and Fitness (Rob Diepersloot) 1:25:55
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Play Later Play Later Lists Like LikedRob Diepersloot, founder and CEO of WonderCow, shares how he went from dairy farming to launching a colostrum supplement company. We discuss some of the issues they've had to overcome and how his faith, family, and fitness keep him grounded and motivated. Learn more about WonderCow here: https://wondercow.com/ Timestamps 00:00 Intro 01:21 Seven Generations Of Dairy Farming 12:12 How To Be A Good Family Man With A Business 21:55 What Is Colostrum? 32:00 Launching A Colostrum Brand 49:58 How To Build Resilience 57:02 Faith & Gratitude 1:01:56 Fitness Makes Life Better 1:06:24 Making Time For What Matters 1:09:13 Lessons In Leadership 1:14:18 Quotes Rob Collects 1:18:40 Where To Find WonderCow (And Why It's So Good) ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
1 Growing To $1 Million And Beyond (Eric Brown) 1:39:05
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Play Later Play Later Lists Like LikedIn this video, Eric Brown, CEO of GO2 Delivery, dives into his journey of building multiple companies, sharing hard-earned lessons on leadership, cash flow, and personal growth. He covers strategies for hiring, delegation, balancing work with family, and the importance of embracing mistakes. If you're ready for actionable insights on entrepreneurship and personal development, Eric delivers. Learn more about GO2 Delivery here: https://go2delivery.com/ Timestamps 00:00 Intro 02:08 Eric's Entrepreneurial Journey 04:13 Finding Freedom 06:20 Milestones of Success 09:58 How Leadership Changes Beyond a Million 13:22 Expanding Business Horizons 17:25 Keys To Growth 20:01 Finding The Right Niche 27:08 Gaining Momentum 33:45 Marriage, Time, And Entrepreneurship 35:32 Practical Cash Flow 40:01 Business Metrics 43:43 Identifying The Need For Change 49:12 Personality Profiles In Business 59:30 Hire People Better Than You 1:03:45 Mistakes Are Gifts 1:10:44 New Hires And Expectations 1:12:18 Overcoming Long-Term Barriers 1:16:16 Align Purpose And Passion 1:28:29 Balancing Work And Family Life 1:37:25 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
1 6 Steps To Build A Healthy Business (Stephanie Everett) 1:22:24
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Play Later Play Later Lists Like LikedStephanie Everett, Chief Growth Officer and Business Coach at Lawyerist, shares the 6 principles she teaches businesses to grow in a healthy and sustainable way. She covers topics ranging from the mindset of the owner, to how to set a clear vision and hire a stellar team, plus why she hates hourly billing and what you should do instead. Learn more about her companies here: lawyerist.com and affinityconsulting.com Timestamps 00:00 Highlight and Intro 01:51 Stephanie Everett's Journey to Lawyerist 04:58 Transitioning to Ownership and Leadership 09:41 Merging Companies 16:53 Coaching at Scale: A New Approach 23:32 Building a Healthy Owner Mindset 33:36 Defining a Clear Vision for Your Business 44:32 The Importance of Team Values 50:46 How To Find Great Employees 54:32 Attracting and Retaining Ideal Clients 1:05:17 How To Get Off Hourly Billing 1:09:47 Implementing The Right Systems and Technology 1:19:10 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
1 How To Stay In Business During A Crisis (Fred Loucks) 1:21:14
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Play Later Play Later Lists Like LikedFred Loucks shares his journey from working in single-family residential construction to buying Dunn & Stone Builders and surviving during the pandemic. He also talks about the need for businesses to prioritize creating a positive work environment and how they can help their employees look forward to coming to work. He highlights the importance of systematizing processes in the construction industry to improve efficiency and reduce waste. Learn more about Dunn & Stone Builders here: https://www.dunnandstonebuilders.com/ Timestamps 00:00 Introduction and Background 03:08 Implementing Supply Chain Management Strategies 07:59 Buying the Business 19:03 Navigating the Challenges of COVID-19 26:20 Dealing with Rising Construction Costs 29:27 Honoring Contracts, Even When It's Hard 37:44 The Mindset of a Business Owner 44:26 Taking Care of Employees and Building Trust 50:59 Transitioning from Survival Mode to Growth Mode 53:17 Buying Out a Co-Owner 55:02 Using Story to Build Better Processes 58:55 Creating a Positive Work Environment 01:03:59 Systematizing Processes for Efficiency 01:07:24 Putting Customers First ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
C
ClearBrand Marketing Podcast
1 How To Use Trademarks To Protect Your Brand (J.J. Lee) 49:38
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Play Later Play Later Lists Like LikedJ.J. Lee is the founder of Trademark Lawyer Firm. He's been practicing trademark law for over 15 years and has successfully registered over 7,000 trademarks. We discuss trademarks, branding, and what a trademark does and doesn't protect. Learn more about Trademark Lawyer Firm and how to protect your brand here: https://www.trademarklawyerfirm.com/ Timestamps 00:00 Introductions 1:35 Trademarks And Branding 7:04 Trademark Protection And Enforcement 10:48 The Risks Of Choosing A Bad Trademark 16:18 Could Elon Musk Register A Trademark For X? 19:19 The Jack Daniels Case 23:35 Trademarks, Free Speech, And Parodies 30:35 Trademarks And Business Value 38:49 The Process Of Trademark Registration 46:45 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Get More Sales By Leveraging ROI Recapture (Connor Dube) 40:29
40:29 Play Later Play Later Lists Like Liked40:29
Play Later Play Later Lists Like LikedIn this episode, my guest is Connor Dube, multi-time entrepreneur and host of the B2B Mentors podcast. He shares how to leverage ROI recapture to get more sales from leads you already have. Learn more about ConvertAVisit and sign up for a free trial here: https://www.convertavisit.com/ Timestamps 00:00 Introduction 02:04 Selling Is Not Telling... Selling Is Helping 04:45 A Marriage Story: Sales And Marketing 06:05 Markets Vs. Sales: Understand Your Customers 08:14 What's Your Customer's Pain? 11:19 The 333 Rule 17:10 ROI Recapture 22:30 Dark Social 25:57 The 4 C's 38:04 Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Podcasting Like A Pro: Expert Tips For Entrepeneurs (Alex Sanfilippo) 44:56
44:56 Play Later Play Later Lists Like Liked44:56
Play Later Play Later Lists Like LikedFull post here: https://bit.ly/3YNJEf8 Tired of pouring your heart and soul into a podcast that doesn't seem to gain traction? Having a quirky host and interesting conversations are great starting points. But there's more to the recipe for long-term success. In this interview, Alex Sanfilippo, founder of PodMatch, shares the keys to starting and growing a successful podcast. You'll understand... How to form relationships with other hosts (and leverage them for new opportunities) How to gain momentum and attract niche audiences with laser-focused content How to stay organized, systematize the recording process, and publish new episodes fast Attract more listeners and podcast smarter, not harder, with these top tips for efficiency and success. Check out Alex's tools for podcasters here: https://podpros.com/win Chapters: 0:00 - Intro 4:30 - Networking In Podcasting 7:36 - Why Podcast? 10:25 - Importance Of Organization 12:45 - Who Are Business Podcasts For? 16:54 - The Importance Of Commitment 22:05 - Is Your Podcast Growing? 23:27 - Setting (And Keeping) Commitments 31:04 - The Podcasting Industry 35:03 - The Future Of Podcasting 38:45 - Taking The Digital Landscape ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Agile Marketing: The Secret Weapon for Staying Ahead (Andrew Burrows) 33:38
33:38 Play Later Play Later Lists Like Liked33:38
Play Later Play Later Lists Like LikedFull post here: https://bit.ly/3mePlFE Struggling to keep up with the fast-changing marketing landscape? Agile marketing creates space for the flexibility you need to adapt and thrive in competitive industries. Join Andrew Burrows as he shares insights on the future of marketing and the benefits of agile approaches. After this podcast episode, you'll understand: What agile marketing is and why it’s right for your business What agile marketing systems look like in practice (and why they’re so useful) Why agile marketers are more prepared for future success than marketers using other methods Listen now to discover how agile marketing increases flexibility, speed, and effectiveness to get you better marketing results. Connect with Andrew Burrows on LinkedIn today: https://www.linkedin.com/in/andrewjburrows/ ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Expert Copywriting Tips For More Emotional Marketing (Talia Wolf) 53:23
53:23 Play Later Play Later Lists Like Liked53:23
Play Later Play Later Lists Like LikedFull post here: https://bit.ly/41f9efH Writing not resonating with your audience? Discover incredible tips for copy that sells and start connecting with customers on a deeper level. In this podcast episode, gain invaluable insight from conversion expert Talia Wolf about how to use emotions in your marketing copy effectively. You'll learn: How to identify audience pain points and use them to create language for copy that really converts How to use emotion to sell to your audience (without being manipulative or sounding like a door-to-door salesman) Strategies for testing which copy connects with your audience the best Emotional copy helps you form deep, memorable connections that engage with readers on a personal level. Understanding your audience's needs and emotions is key to writing copy that converts. Chapters: 0:00 - Intro 6:30 - The Value Of Testing 10:00 - The Relationship Between Emotion & Data 13:21 - Avoiding Deception In Copy 15:40 - How To Create A Call To Action 21:15 - How To Leverage Relationships Through Copy (For More Conversions) 25:00 - Connecting With Analytical Minds Through Emotion 27:50 - The Future Of Emotional Copywriting 31:20 - How To Optimize Copy 39:15 - The Writing & Conversion Process 51:55 - Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Make Your Podcast Benefit Your Business (Adrian Moreno) 53:11
53:11 Play Later Play Later Lists Like Liked53:11
Play Later Play Later Lists Like LikedFull post here: https://bit.ly/3I9FTf9 You’re putting out great content week after week, so why has your podcast stopped growing? It’s because producing quality content is only part of the recipe for success. The biggest podcasters know that how you promote your show is just as important as what’s in each episode. Transform your podcast game and learn a proven formula for success in this interview with Adrian Moreno. You’ll understand… How to pitch yourself effectively and get more appearances on other podcasts How to determine which guests will help you grow your own show the most How to use your podcast to build business relationships that attract new opportunities Discover the missing ingredient to success in today’s episode and maximize your podcast growth with the complete recipe for success. Join Adrian's mailing list here: http://www.thepowerpitch.co/guide Chapters: 0:00 - Intro 14:20 - Who Should Be Podcasting? 19:38 - How Do You Choose A Podcast To Target? 26:10 - What Do You Get From Podcasts? 35:30 - How To Pitch Podcasts & Shows 38:00 - Tips For Getting On Other Podcasts 45:40 - Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 How To Scale Fast Without Overwhelming Your Team (Pete Mohr) 44:29
44:29 Play Later Play Later Lists Like Liked44:29
Play Later Play Later Lists Like LikedFull post here: https://bit.ly/3lg0TYF Ever feel like you’re working too hard and wasting time completing the same tasks over and over? Systematizing your business processes is one of the quickest ways to make life easier (and business better). Learn how to build systems and frameworks that work for you by saving time, energy, and effort in this interview with Pete Mohr. You’ll understand: How frameworks help businesses provide a consistent experience to every customer How to use systems to reduce time spent finding, hiring, and training new employees How systematizing business processes lets you scale fast (without overwhelming your team) A successful business operates like a well-oiled machine, and reliable systems are the gears that keep things moving smoothly. In this episode, discover the keys to creating systems that help you grow faster, grind less, and make more money. Learn more about taking your business to the next level with Pete here: https://mybusinessreport.com/assessment Chapters: 0:00 - Intro 7:30 - Frameworks 12:40 - “The 5 P’s To Freedom” 19:05 - Importance Of The Process 22:37 - Loom As A Systems Tool 26:54 - Importance Of People 30:42 - Can Systems Change People? 33:25 - Can Systems Increase Motivation? 37:35 - Can Systems Make You More Money? 41:20 - Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Boosting Productivity With Chat GPT And AI (David Forman) 43:57
43:57 Play Later Play Later Lists Like Liked43:57
Play Later Play Later Lists Like LikedFull post here: https://bit.ly/3YhfelN The marketing landscape is changing as easy-to-use AI tools like ChatGPT come into play. Creating a single piece of great content once took hours, but now takes just minutes. It has lots of marketers wondering: A re these tools going to replace us? What’s going to happen to our industry? But AI isn’t a threat to the marketing industry. It’s a massive advantage. Learn how AI software lets you do more while getting better results for clients in this interview with David Forman. You’ll discover… How you can use AI chat software to quickly create rich, engaging content from scratch to generate more leads online How to work with AI to improve and optimize your existing marketing content Tips for generating effective code, copy, and imagery with AI software (that you can actually publish) Companies that embrace AI today prepare themselves for success tomorrow. Learn how to integrate the power of new AI programs into your current workflow and see a difference in your results right away. Learn more about what David and his team are doing at ClarityCreative here Chapters: 0:00 - Intro 4:34 - What Is Chat GPT? 9:10 - AI & Marketing 17:20 - Ethics Of AI Marketing 24:35 - Tips For Using AI 30:08 - Improving Content With AI 33:55 - Future Of AI Tools 37:15 - Does Google Have AI? 42:10 - Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Become More Memorable With Creative Messaging (Jake Rosenberg) 40:45
40:45 Play Later Play Later Lists Like Liked40:45
Play Later Play Later Lists Like LikedFull post here: https://bit.ly/3kNra04 To be remembered, your message needs to connect with your audience — and stick out from the crowd. But how can you stay creative AND stand out when so many other companies are marketing using the exact same tactics you are? Learn how to identify creative messaging opportunities and use them to enhance your marketing for more sales in this interview with Jake Rosenberg of Krete. You’ll understand… How to use feedback from customers to shape your marketing messages How to capitalize on creative opportunities that get more people to recognize your brand How to choose the creative message that best fits your business approach When your message connects with people on an emotional level, they’re more likely to remember you, meaning they're more likely to purchase. Find out how you can use creativity in your marketing to make lasting impressions and get more sales in this podcast episode. Learn more about Jake's company, Krete, here . Chapters: 0:00 - Intro 4:25 - How To Appeal With Creative Messaging 11:20 - Choosing A Message 20:17 - The Price Of Hiring Talent 23:55 - Using Video To Tell A Story 26:22 - Using SMS For Creative Marketing 36:50 - Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Using Data To Boost Efficiency And Client Satisfaction (Anthony Coppedge) 55:19
55:19 Play Later Play Later Lists Like Liked55:19
Play Later Play Later Lists Like LikedFull episode here: https://bit.ly/3XHtjsK If you’re making choices without hard facts to back them up, you’re not seeing the whole picture. That’s why every successful company makes data-driven decisions to improve performance. Learn how collecting the right data helps boosts efficiency and maximize value for clients in this interview with Anthony Coppedge. You’ll understand… Which data points to collect and how to use them to adapt to changes in your industry How to use information to make decisions that improve internal efficiency How to use data to track improvement in different areas over time Smart business owners know there’s always room for improvement. Discover how collecting data can help your company maximize internal efficiency and results in this week’s podcast episode. Connect with Anthony Coppedge on LinkedIn here . Chapters: 0:00 - Intro 11:22 - The Value Of Good Data 13:30 - An Example 20:27 - Two Reasons People Want Your Product 22:50 - Using Data To Adapt To Change 30:20 - How To Implement 35:05 - How To Track Improvement 38:25 - The Importance Of Gathering Internal Feedback 40:30 - The Changing Landscape Of Data Usage 50:55 - Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Using Incentives To Boost Value And Sales (Marco Torres) 41:49
41:49 Play Later Play Later Lists Like Liked41:49
Play Later Play Later Lists Like LikedYou know your offer is packed with value. But how can you leverage that value to win over new customers? It's simple. You need to give customers incentives to buy your product that they can't refuse. Learn to choose and use incentives that attract new customers and get you sales in this week's podcast with Marco Torres. You'll discover: Different incentives you can use to instantly boost the value of your offer How to leverage incentives to get more positive reviews on social media How to choose specific incentives based on industry and audience When customers decide to purchase, value is the name of the game. Here's how to boost value and make more money using clever incentives. Full post here: https://bit.ly/3D7PNLi Check out Marco's podcast here: https://marketingboost.com/podcast Chapters: 0:00 - Intro 6:25 - What Is Incentive-Based Marketing? 19:07 - Choosing An Incentive For Your Business 25:10 - Incentivizing Through Social Media 36:30 - Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 How To Make Videos That Stand Out (Kevin Palmieri) 42:51
42:51 Play Later Play Later Lists Like Liked42:51
Play Later Play Later Lists Like LikedFull Post Here: https://bit.ly/3ZOdwdm The average person sees hundreds of videos on their social media feed every day. If you can't catch their attention in 3 seconds or less, they've probably already scrolled to the next post. Discover the keys to creating video content that stands out with Josh Ramsey and Kevin Palmieri in today's podcast episode. You'll learn: The biggest mistake most business owners make when trying to attract a following How to be memorable to people who find your business for the first time How to create unforgettable interactions that get you more leads In business, attention is just as valuable as money. More attention brings more leads, which brings more business. Join Next Level University here: https://www.nextleveluniverse.com/ Chapters: 0:00 - Intro 6:05 - Messaging & Cash Flow 11:15 - Most People's Biggest Mistake 13:36 - Growth Strategies 16:50 - Quantifying Growth 20:20 - How To Connect W/ People 24:39 - Future Of Marketing 26:58 - How To Be Memorable 28:00 - Leveraging The Process 30:20 - Why Use Video? 32:28 - Staying Authentic 35:49 - How To Scale 39:30 - Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Charge What You’re Worth & Get Bigger Clients (Ann Carden) 59:47
59:47 Play Later Play Later Lists Like Liked59:47
Play Later Play Later Lists Like LikedYou set your prices based on what you think is fair. But do they really reflect all of the experience you bring to the table? Most business owners offer much more value than they realize, while charging less money than they should. Join Josh Ramsey and Ann Carden in this podcast episode to learn how to use your existing skills and strengths to charge higher prices and attract bigger clients. You’ll discover: Why many entrepreneurs don’t realize they should be setting higher prices How to identify your business strengths (and leverage them for more money) Where to find bigger clients (and how to actually connect with them) This week, learn to set objective prices that earn the money you really deserve. Full Post Here: https://bit.ly/3INJtfI Get Ann Carden's book here: https://www.amazon.com/EXPERT-YOU-Lucrative-Impactful-Consulting-ebook/dp/B0836DSMLL Chapters: 0:39 - Intro 3:30 - The Revenue Model 4:27 - Pricing Structure 7:05 - Identifying Your Potential For Success 8:55 - The Importance of The Audience 10:53 - Assessing Your Market Value 17:52 - Transforming Your Business 24:00 - Payment Systems 27:27 - Being Resilient 35:37 - Setting Prices 39:27 - Does Value Have A Ceiling? 42:34 - Leveraging LinkedIn 55:13 - Final Thoughts ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 Boost Sales & Close Rates (Jack Christensen) 27:20
27:20 Play Later Play Later Lists Like Liked27:20
Play Later Play Later Lists Like LikedNobody likes paying a bunch for traffic if it doesn’t lead to sales. It’s great that your website gets clicks, but not if those clicks don’t provide a high ROI. What you need is to close more deals . Join Josh Ramsey and Jack Christensen in this podcast episode and discover how to set your sales team up for success. You’ll learn: The importance of starting with a great sales team when you have a low marketing budget How to encourage competition AND cooperation between sales reps (so your team gets even better with time) How you and your sales team can leverage your offer as a sales-boosting tool This week, learn the techniques you need to get more sales without increasing your ad budget. Full episode here: https://bit.ly/3iurksE Chapters: Intro - 0:00 - 6:07 3 Key Factors To Success - 6:07-6:49 What’s Your Biggest Client Magnet? - 6:50 - 9:19 Approaching Sales - 9:20 - 12:54 Importance Of The Offer - 12:55 - 15:40 Organizing Your Sales Team - 15:41 - 21:05 Encouraging Competition And Cooperation - 21:06 - 22:16 Lead Generation - 22:17 - 24:06 Preferred CRMs - 22:41 - 24:06 Final Thoughts - 24:07 - 27:21 ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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ClearBrand Marketing Podcast
1 How To Increase Revenue With YouTube & Social (Brenden Kumarasamy) 39:14
39:14 Play Later Play Later Lists Like Liked39:14
Play Later Play Later Lists Like LikedYou can’t grow your business if people don’t know who you are. Using social media the right way boosts your credibility, increases exposure, and creates confidence in your business. But how can you grow your following on YouTube and LinkedIn if you’re showing up late to the game? Join Josh Ramsey and Brenden Kumarasamy, founder of MasterTalk, to learn how to turn your LinkedIn profile or YouTube channel into a lead-generating machine. In this episode of the podcast you’ll discover: How often you should post so that you aren’t annoying (and losing) followers How to choose which content to post, so that you make the best first impressions and a positive social impact How to reward engagement and stay top-of-mind with followers (even the most casual ones) This week, learn how to post on LinkedIn and YouTube like a pro to increase your credibility, and get more leads. Watch the full episode here: https://bit.ly/3VoH0uG ClearBrand Social & Website Website: https://clearbrand.com/ X (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/ Instagram: /clearbrand_ Facebook: /clearbrandco Newsletter: https://clearbrand.com/subscribe/ 🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/…
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