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Mo Data, Mo Problems

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Manage episode 156752488 series 1199031
Content provided by Laura Ewan and Kate Attilio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laura Ewan and Kate Attilio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marketers have access to more data than ever before. And it's an extremely daunting task to look at all of that data and truly understand what it means and how it can influence strategic decisions. But it is also a great opportunity to showcase the impact and value of marketing. On this week's episode, we chat with Julie Huval, CPSM, of Beck Technology about how marketers can be using analytic data to influence strategic marketing decisions within their organizations.

  continue reading

53 episodes

Artwork
iconShare
 
Manage episode 156752488 series 1199031
Content provided by Laura Ewan and Kate Attilio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laura Ewan and Kate Attilio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marketers have access to more data than ever before. And it's an extremely daunting task to look at all of that data and truly understand what it means and how it can influence strategic decisions. But it is also a great opportunity to showcase the impact and value of marketing. On this week's episode, we chat with Julie Huval, CPSM, of Beck Technology about how marketers can be using analytic data to influence strategic marketing decisions within their organizations.

  continue reading

53 episodes

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