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You Say It's Your Birthday!
Manage episode 156752458 series 1199031
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Corporate anniversaries present a unique marketing and positioning opportunity - formal announcements, messaging, storytelling, logos, events, webpages. But what's most important is to tell the story while providing value - both internally and externally. Today, we'll be chatting with Louise Boulton-Lear, CPSM, Vice President of Integrated Marketing Communications at DAVIS Construction, to hear her take on corporate anniversaries and how to make the most of it, while staying true to your brand.
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