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Content provided by HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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69 - Why You Need to Find Your Niche
Manage episode 192855580 series 1097793
Content provided by HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we talk about why you need to find your niche and the power of niching down - that is focusing in on serving a very specific and narrow slice of your market.
Because the tendency for many small business owners is “I wanna serve everyone - let me make my market as big as possible so I can make as many sales as possible.”
But the interesting thing is... by going broad and trying to reach everyone we can very often end up being nothing to no one.
240 episodes
69 - Why You Need to Find Your Niche
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
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Manage episode 192855580 series 1097793
Content provided by HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we talk about why you need to find your niche and the power of niching down - that is focusing in on serving a very specific and narrow slice of your market.
Because the tendency for many small business owners is “I wanna serve everyone - let me make my market as big as possible so I can make as many sales as possible.”
But the interesting thing is... by going broad and trying to reach everyone we can very often end up being nothing to no one.
240 episodes
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Similar to Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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