The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Beware The Curse Of Knowledge
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Manage episode 422831555 series 2758664
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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When you talk about your product and you get that deer-in-the-headlights look, what gives? In the best of all worlds, it’s simply that the prospect doesn’t understand what you’re saying. And that very much could be because you’re the man or woman who knows too much. I’m talking about the curse of knowledge—when you’ve gotten all this expertise, which you needed, but you forgot to take the next step of simplifying it and putting it into appealing marketing language so your prospect can instantly understand and appreciate the value of what you’re offering. The curse of knowledge is real. But it’s curable. We’ll look at what it is and how to cure it on today’s show. There’s lots to learn, but I recommend my book, The Persuasion Story Code, as a way to use stories to break the curse of knowledge. Here’s the link: https://www.amazon.com/dp/B0CFD2KXNQ
Download.
383 episodes
MP3•Episode home
Manage episode 422831555 series 2758664
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
![](https://copywriterspodcast.com/images/banner/copywriterspodcast372.jpg)
When you talk about your product and you get that deer-in-the-headlights look, what gives? In the best of all worlds, it’s simply that the prospect doesn’t understand what you’re saying. And that very much could be because you’re the man or woman who knows too much. I’m talking about the curse of knowledge—when you’ve gotten all this expertise, which you needed, but you forgot to take the next step of simplifying it and putting it into appealing marketing language so your prospect can instantly understand and appreciate the value of what you’re offering. The curse of knowledge is real. But it’s curable. We’ll look at what it is and how to cure it on today’s show. There’s lots to learn, but I recommend my book, The Persuasion Story Code, as a way to use stories to break the curse of knowledge. Here’s the link: https://www.amazon.com/dp/B0CFD2KXNQ
Download.
383 episodes
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