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7 Idea Generators from The Copy Book
Manage episode 311065123 series 2758664
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today's podcast comes from a handful of idea generators I found in "The Copy Book —How Some of the Best Advertisers in the World Write Their Advertising."
I found out about this book from our friend Sean Vosler, who's been on the show before.
It's over 500 pages long, and while it's interesting, most of it does not really apply to direct response copywriting, which, after all, is what this show is about.
Nevertheless, there were a few gems I found that are great idea generators for all copywriters. So that's what we're going to focus on today.
We've got seven idea-generators, coming from four different copywriters. I'll mention their names as we get to each one. Obviously these are people who know their way around writing advertising. And, like I said, I carefully selected each idea generator because I can see how you can apply this to what you're doing when you're writing copy yourself.
The Copy Book
https://www.taschen.com/pages/en/catalogue/graphic_design/all/43914/facts.dad_the_copy_book.htm
Download.
388 episodes
Share
Manage episode 311065123 series 2758664
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today's podcast comes from a handful of idea generators I found in "The Copy Book —How Some of the Best Advertisers in the World Write Their Advertising."
I found out about this book from our friend Sean Vosler, who's been on the show before.
It's over 500 pages long, and while it's interesting, most of it does not really apply to direct response copywriting, which, after all, is what this show is about.
Nevertheless, there were a few gems I found that are great idea generators for all copywriters. So that's what we're going to focus on today.
We've got seven idea-generators, coming from four different copywriters. I'll mention their names as we get to each one. Obviously these are people who know their way around writing advertising. And, like I said, I carefully selected each idea generator because I can see how you can apply this to what you're doing when you're writing copy yourself.
The Copy Book
https://www.taschen.com/pages/en/catalogue/graphic_design/all/43914/facts.dad_the_copy_book.htm
Download.
388 episodes
All episodes
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Similar to Copywriters Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
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…
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1
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Brian Burns
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…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
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