It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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385: Bill Guertin, The Fan Experience
Manage episode 241270750 series 1240966
Content provided by Adam and Jeannie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam and Jeannie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode we talk with Bill Guertin, a man known in the sports industry as the '800-pound gorilla of sales performance'. He has experience with more than 100 pro teams across North America and Mexico and has written two successful books about sales, service, and marketing. Bill is here to talk to us about the importance of fan experience and how it's more similar to overall customer experience than you might think.
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Manage episode 241270750 series 1240966
Content provided by Adam and Jeannie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam and Jeannie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode we talk with Bill Guertin, a man known in the sports industry as the '800-pound gorilla of sales performance'. He has experience with more than 100 pro teams across North America and Mexico and has written two successful books about sales, service, and marketing. Bill is here to talk to us about the importance of fan experience and how it's more similar to overall customer experience than you might think.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Similar to Crack the Customer Code
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
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