Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Big Pitch with Jimmy Carr
1 Phil Wang Pitches Psychological Thriller Starring WHO?! 25:00
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LikedIt’s the very first episode of The Big Pitch with Jimmy Carr and our first guest is Phil Wang! And Phil’s subgenre is…This Place is Evil. We’re talking psychological torture, we’re talking gory death scenes, we’re talking Lorraine Kelly?! The Big Pitch with Jimmy Carr is a brand new comedy podcast where each week a different celebrity guest pitches an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! Listen on all podcast platforms and watch on the Netflix Is A Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio. Jimmy Carr is an award-winning stand-up comedian and writer, touring his brand-new show JIMMY CARR: LAUGHS FUNNY throughout the USA from May to November this year, as well as across the UK and Europe, before hitting Australia and New Zealand in early 2026. All info and tickets for the tour are available at JIMMYCARR.COM Production Coordinator: Becky Carewe-Jeffries Production Manager: Mabel Finnegan-Wright Editor: Stuart Reid Producer: Pete Strauss Executive Producer: Richard Morris Executive Producers for Netflix: Kathryn Huyghue, Erica Brady, and David Markowitz Set Design: Helen Coyston Studios: Tower Bridge Studios Make Up: Samantha Coughlan Cameras: Daniel Spencer Sound: Charlie Emery Branding: Tim Lane Photography: James Hole…
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
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Content provided by Trevor Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
------------------------------
298 episodes
Share
Mark all (un)played …
Manage series 1016699
Content provided by Trevor Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
------------------------------
298 episodes
All episodes
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1 297: SEASON 9 FINALE // Ditch the PowerPoint, tell a story: The future of speaking - with Carmen Sederino 52:54
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Play Later Play Later Lists Like LikedAs someone over 50, with oodles of experience and wisdom to share, should public speaking form a part of your 'portfolio' career? In this episode of Crank The 3rd, host Trevor Young sits down with Carmen Sederino, a performance master, speaking strategist, and founder of Illuminated Story. Carmen shares her journey from being a shy child to a trained actor to now, where she is helping individuals transform high-stakes presentations into unforgettable performances. Key Discussion Points: Carmen’s Background: She talks about her early career in retail leadership and her formal training in acting, which helped her excel in speaking and coaching roles. Professional Speaking Landscape: Carmen and Trevor explore the shifting dynamics in professional speaking post-pandemic, emphasising the blend of in-person, virtual, and hybrid events. The Role of AI: Carmen discusses how AI can generate speeches but emphasises the irreplaceable nature of human connection and quality in speaking engagements. Strategies for Engaging Speaking: - Moving from information-based presentations to creating immersive experiences. - Focusing on authenticity over aspiration, highlighting the importance of genuine connection and vulnerability. - Creating meaning in messages rather than simply conveying matter. Illuminated Story Method: Carmen shares her approach to transforming presentations by focusing on both script content and engaging delivery techniques to create a memorable impact. Advice for Aspiring Speakers: Reflect on personal experiences, think about the message you want to share, and understand your audience to craft a unique speaking approach. Practical Tips: Utilise sound and video strategically to enhance presentations. Engage with audiences through storytelling and interactive elements. Rehearse thoroughly to ensure a seamless and impactful delivery. Carmen's advice? Ditch the PowerPoint, tell a story: "You are so much more interesting than your PowerPoint." Carmen’s Contact Information: Visit Illuminated Story for more insights and access to a masterclass on improving public speaking skills. Conclusion: This episode is a deep dive into mastering the art of professional speaking, blending theatrical techniques with authentic storytelling to create lasting impressions.…
1 296: Men's midlife challenges: Finding meaning & purpose after 50 - with Paul Sutton 51:15
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Play Later Play Later Lists Like LikedIn this episode of the podcast, host Trevor Young is joined by Paul Sutton, an independent social and digital marketing consultant and host of the Middle Man podcast . Paul's podcast sideline focuses on helping midlife men and their partners navigate the challenges of midlife to lead more fulfilling lives. Throughout their conversation, Paul shares insights into his personal journey of self-discovery and how it led to the creation of his podcast. He discusses the lack of resources available for men during the midlife transition and how the Middle Man podcast aims to fill that gap by covering topics such as mental health, physical wellness, and modern masculinity. Trevor and Paul dive into the importance of understanding one's purpose and passion, especially in midlife. Paul reflects on overcoming depression and the feeling of being directionless, leading him to start the podcast as an experiment. The episode also touches on how societal changes and the redefinition of masculinity impact men today. Paul emphasises the importance of building a movement to support midlife men by creating a platform for open dialogue and sharing experiences. Whether you're exploring a new phase of life or seeking ways to connect with your own passions, this episode provides valuable perspectives and practical advice for anyone navigating midlife transitions. Tune in to hear more about Paul's journey, the inspiration behind Middle Man, and the lessons he's learned along the way. Likewise, if you're interested in starting a podcast as a sideline 'passion play', Paul also shares some great tips and insights on this front as well. CHECK OUT THE MIDDLE MAN PODCAST - https://middlemanpodcast.com/…
1 295: Becoming more audacious in today's AI world: a guide for business owners over 50 - with Mark Schaefer 50:29
50:29 Play Later Play Later Lists Like Liked50:29
Play Later Play Later Lists Like LikedIn a world increasingly dominated by artificial intelligence and automation, it's easy to feel like we're losing our edge as human professionals. But what if I told you that the key to standing out and thriving in this AI-driven landscape isn't about competing with machines, but rather embracing our uniquely human qualities? This is the theme of this fascinating conversation with Mark Schaefer , a marketing strategy consultant, keynote speaker, and author of the newly-released book, Audacious: How Humans Win in an AI Marketing World . Mark's insights shed light on how we can leverage human connection and creativity to carve out our niche in a rapidly evolving business landscape. At the heart of Mark's philosophy is the concept of being audacious . But what does that really mean in the context of our professional lives? It's not about grand gestures or risky stunts. Instead, it's about creating moments of awe in our everyday interactions and work. Mark defines audacity as "something that creates a moment of awe in your life." It's about doing something that makes people sit up and take notice, something that sparks curiosity and connection. In a world where AI can churn out competent work at lightning speed, it's these human touches that truly set us apart. Also touched on during this conversation is Mark's own journey, how he started blogging at age 49 and how it changed his life immeasurably. Inspiring stuff! Here are a few quotes from Mark: "You can't outsmart AI. You have to out human AI." "What's a little thing we can do to add awe to someone's day? To just create that spark of an emotional connection between us." "The great mindset today is to do something so interesting, so generous, so unmissable that other people can't wait to talk about it, because those are the great storytellers and that is what is believed." VISIT MARK'S WEBSITE - https://businessesgrow.com/ If you like what you hear on the podcast, I'd love it if you could rate and review the show via your podcast app (especially if you're on Apple Podcasts) - thank you!…
1 294: Embracing change in your 50s - how Karen Muldoon made the leap from corporate sales to health practitioner 58:11
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Play Later Play Later Lists Like LikedAre you feeling stuck in your corporate career, yearning for a change that aligns with your passions? Karen Muldoon's journey from tech executive to functional nutrition practitioner might just be the inspiration you need! In this episode, I sit down with Karen to explore her transition from a successful 30-year career in the corporate world to launching her own business focused on helping professional women navigate menopause. We discuss the challenges, triumphs, and valuable lessons learned along the way. Embracing a new path Karen shares insights on: The moment she realised it was time for a career change How her personal health journey sparked a new passion The importance of continuous learning and investing in yourself Building a business from scratch We delve into: The process of choosing the right educational program Strategies for launching an online business, including the use of social media advertising The power of community and creating a safe space for clients Overcoming challenges and self-doubt Karen offers advice on: Dealing with the fear of putting yourself 'out there' online The importance of perseverance in the face of setbacks How to leverage your existing skills in a new industry Whether you're contemplating a career change or looking to start your own business, this conversation offers valuable insights and practical tips. Karen's story demonstrates that it's never too late to pursue your passions and make a meaningful impact in the world. Key takeaways: The value of investing in coaching and education when starting a new venture How to build an online presence and attract clients through various platforms The importance of giving yourself time to grow and evolve in your new role If you're ready to explore new possibilities and take control of your professional future, this episode is a must-listen. Karen's journey proves that with passion, determination, and the right support, it's possible to create a fulfilling career change while in your 50s. Connect with Karen on LinkedIn…
1 293: The power of clarity and credibility for over-50 entrepreneurs and professionals - with Mitchell Levy 54:37
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Play Later Play Later Lists Like LikedAre you struggling to articulate your unique value proposition after decades of professional experience? You're not alone. Many seasoned entrepreneurs and business leaders find themselves grappling with the "curse of knowledge" - having so much expertise that it becomes challenging to communicate their core offering clearly. In this episode, I sit down with global credibility expert and executive coach Mitchell Levy to explore the power of clarity and credibility for over-50 entrepreneurs and professionals. We delve into the importance of honing your message and positioning yourself effectively in today's fast-paced business landscape. Unlocking the Power of Clarity Mitchell shares insights on: The concept of a Customer Point of Possibilities (CPOP) and how to craft one in under 10 words Why casting a wide net in business often backfires, and the benefits of "picking a lane" Strategies for aligning your business offerings with your personal brand Building Credibility in the Digital Age We also explore: The 10 core values of credibility and why integrity is the cornerstone How authenticity and vulnerability contribute to your professional reputation Practical tips for leveraging LinkedIn to showcase your expertise Embracing Lifelong Learning And finally, Mitchell emphasises the importance of continuous growth, sharing: His approach to running multiple businesses while staying professionally relevant and up to date The value of surrounding yourself with diverse perspectives, including younger generations Why attending conferences and pursuing certifications can spark new ideas and opportunities Whether you're looking to refine your personal brand, boost your credibility, or navigate the next phase of your career, this conversation offers valuable insights for professionals at any stage. Tune in to gain clarity on your unique value proposition and learn how to communicate it effectively in today's competitive marketplace. CONNECT WITH MITCHELL - https://mitchelllevy.com/…
1 292: Special episode - The importance of being AI-savvy in your 50s and beyond [ Incl. RECAP of Valerie Khoo's 'Reinvention' interview ] 25:33
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Play Later Play Later Lists Like LikedAre you a seasoned professional feeling the pressure to stay relevant in today's rapidly changing business landscape? You're not alone. As someone with decades of experience under your belt, you've accumulated a wealth of knowledge, skills, and wisdom. But in a world where technology evolves at breakneck speed and AI is reshaping industries, how do you leverage your expertise while staying current? ___________________ This episode is a little different. The key message is the importance for business owners and professionals aged 50 and over to stay relevant by keeping up with technology, particularly AI. To bring this idea to life, I've created a recap of a previous interview with Valerie Khoo , who I've dubbed the 'Queen of Reinvention'. This recap, generated by Google NotebookLM, will really bring home to you the power of AI in action, as it pertains to content creation. In addition, you get to listen to key take-outs from my chat with Valerie (episode 288 - What successful professional reinvention looks like in practice ) - this has been Crank The 3rd's most popular episode thus far. So, whether you're considering a career pivot, launching a new venture, or simply want to stay relevant in your field, this episode offers valuable insights for professionals at any stage. Tune in to gain inspiration and practical tips for navigating the exciting road ahead in your business, career, and lifestyle design. Oh, and don't forget to keep abreast of what's happening in the world of AI - use it to your advantage!…
1 291: Turning a side project into a flourishing enterprise (and discovering your purpose along the way) - with Mark Masters 46:30
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Play Later Play Later Lists Like LikedThis episode is for anyone who's closing in on 50 years of age, or maybe you're older but your professional purpose still eludes you. Perhaps you've been running a business for ages but you want to extend your entrepreneurial boundaries and pivot into doing something different, something that is more interesting and meaningful than what you're doing currently? If so, you're going to love this conversation with Mark Masters , founder of You Are The Media , as we discuss his journey of discovering purpose through continuous effort. Mark's story is a testament to the power of persistence, as he shares how a side project evolved into a thriving community-driven business. Mark takes us through his transformation from running a small but traditional marketing and advertising agency to building a fully sustainable marketing learning community called You Are The Media. He emphasises the importance of finding your voice and choosing yourself, rather than waiting for opportunities to come knocking. Evolution of a side project We discuss how Mark's newsletter, which began in 2013, gradually grew into a multifaceted platform including: A paid membership space Live events across the UK Educational initiatives Mark highlights the challenges and rewards of nurturing a side project into a full-fledged business, stressing the value of patience and persistence. Building a community-centric business A key theme of our conversation is the shift from a "me-centric" to a "we-centric" approach in business. Mark shares insights on: Creating opportunities for community members to step up and lead Fostering a culture of mutual support and learning The importance of trust in delegating responsibilities Finding purpose and staying relevant For professionals in their third decade of business, Mark offers valuable advice on: Aligning your values with your work The power of continuous learning and adaptation Embracing new challenges to maintain relevance We also touch on the loneliness of entrepreneurship and how joining communities can combat isolation and fuel personal growth. Key takeaways for aspiring community builders Mark provides practical tips for those looking to start their own communities: Choose a medium you're passionate about and can consistently produce Align your project with your core values Focus on participation and engagement, not just content creation Be patient and prepared for the long haul Join other communities to learn and grow This conversation is a must-listen for anyone looking to find their purpose, build a community-driven business, or stay relevant in an ever-changing professional landscape. QUOTABLE QUOTES FROM MARK "I realized that the strength is when you feel a part of a community with everybody, with everyone else on your side. Community is central to what I do." "I am an example of how a community became the business and that's really empowering." "Side projects can be risky, but they can also create the most joy and reward that we've ever stepped into." "I'm with my heroes now and that's a liberating place to be." CONNECT WITH MARK Website LinkedIn…
1 290: From Corporate ladder to solopreneur success: Starting your first business at 53 - with Graham White 45:37
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Play Later Play Later Lists Like LikedTransitioning from a corporate career to entrepreneurship can be daunting, especially when you're in your early 50s and have been handed a 'pink slip' from your employer of two decades. But for Graham White, this leap became an opportunity to reinvent his professional life and create a thriving solo communications consulting practice.. In this episode, Graham shares his journey from being a seasoned PR executive to launching his own business at 53. He offers valuable insights for professionals considering a similar path, emphasising the importance of self-belief, strategic planning, and leveraging decades of experience. Key takeaways from Graham's entrepreneurial journey: Embrace change: Sometimes, unexpected career shifts can lead to new opportunities for growth and fulfillment. Leverage your network: Tap into professional relationships built over the years to find clients and collaborators. Start lean: Keep overheads low and focus on delivering value to clients from day one. Find your niche: Specialise in areas where you have deep expertise to differentiate yourself in the market. Maintain work-life balance: Structure your business to allow for personal time and pursuits outside of work. Graham also discusses the emotional journey of leaving a long-term corporate role, the importance of having a supportive family, and how to navigate the initial challenges of solo entrepreneurship. Practical advice for aspiring entrepreneurs: Assess market opportunities before making the leap Secure a good accountant for financial guidance Build a network of fellow entrepreneurs for support and advice Be prepared to handle all aspects of the business yourself Stay open to collaboration and new opportunities Whether you're contemplating a career change or simply curious about the realities of starting a business later in life, Graham's story offers both inspiration and practical wisdom for navigating this exciting transition. CONNECT WITH GRAHAM ON LINKEDIN…
1 289: Quick wrap-up of 2025 (what have you missed?) 13:45
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Play Later Play Later Lists Like LikedThank you for listening to CRANK THE 3RD - in this quick solo edition, I recap the episodes published since relaunching the podcast, previously known as 'Reputation Revolution'. Catch you in the next episode!
1 288: What successful professional reinvention looks like in practice - with Valerie Khoo 45:17
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Play Later Play Later Lists Like LikedLook up the word 'eclectic' in the dictionary and there will be a picture there of this week's guest - her name is Valerie Khoo , and when it comes to professional evolution, Valerie is the Queen of Reinvention! Valerie has who has successfully navigated careers in accounting, PR, journalism, public speaking, entrepreneurship, and the visual arts. She’s a published author and the founder of the Australian Writers' Centre, which has trained over 100,000 students worldwide since opening its doors in 2005. Valerie also hosts the popular podcast - So You Want to be a Writer - which has over three million downloads - and, if that wasn’t enough, she was for several years the curator of Sydney's Lunar Festival, which is one of the city's major arts and cultural events. Valerie’s creative journey took an unexpected turn when she picked up a paintbrush and discovered her passion for visual art. If you’re keen to better understand what it takes to reinvent yourself professionally - perhaps you’re keen to get out of corporate and do something new, or take on a different project outside of the business you run - if building a portfolio career is on your radar - then you will love this inspiring conversation with Valerie Khoo! CONCLUSION: Valerie's story is a testament to the power of curiosity and adaptability in forging a fulfilling and creative career. Her journey encourages us to explore new avenues, embrace lifelong learning, and challenge conventional career paths for personal and professional growth. VALERIE'S QUOTABLE QUOTES: “Always give in to your curiosity because for sure it’s leading you somewhere that you’re actually meant to go.” “It’s never too late. It’s just never too late.” “Embracing new things and learning new things is so important for your health.” “I think mentors are really important, and that was something I discovered way too late in life.” “You can leap. You don’t have to ladder climb.” CONNECT WITH VALERIE ON INSTAGRAM - https://www.instagram.com/valeriekhoo…
1 287: It's never too late to get out of your comfort zone (and take charge of your life) - with Richard Sauerman 58:23
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Play Later Play Later Lists Like LikedWelcome to the belief and conviction episode of Crank The 3rd ! While many of us have, after three decades in the business trenches, experienced a decent amount of professional success, not everyone is fulfilled. A lot of middle aged people remain stuck in their comfort zone, and are not playing as big a game as they could be. Or, in the words of this week's guest, they're not living a "10 out of 10 life". So I invited Richard Sauerman on to the show to deliver a 'kick in the pants', and he delivers! Richard - aka 'The Brand Guy' - is a thinker and an humanist, with a massive interest in people and 'the human condition'. He has written two books and appears in the media on brand-related issues. Richard has done the strategic thinking, brand planning and communications for over 200 brands in his career, but he's probably best known these days as a high-voltage motivational speaker (and reality TV contestant!). Wow! We covered some ground in this episode, with lots of laughs, F-bombs, motivational nuggets and food for thought, all delivered at pace! Across the course of the conversation, Richard: Discusses overcoming fears of mediocrity and societal pressures, urging listeners to challenge limiting beliefs and embrace risks for growth. Emphasises authenticity, particularly for those over 50. Explores the link between happiness and service to others, drawing on research in positive psychology. Shares insights from Ralph Kelly’s Stay Kind organisation, and James Clear’s “Atomic Habits,” emphasising daily acts of kindness and continuous improvement. Addresses the challenge of forming connections, particularly in workplace settings, and how small gestures can improve relationships. As the oldest contestant on the TV's Married at First Sight (Australia), Richard reflects on his experience of being on the show and the personal growth it prompted, especially after being diagnosed with ADHD at 63. This revelation, he says, reshaped his understanding of his life, marriage, and career, leading him to advocate for increased awareness of adult ADHD. Richard plans to write a book to educate others about ADHD and its misconceptions, using writing as a therapeutic outlet. Strap yourselves in folks, this conversation is high energy! ___________________ QUOTABLE QUOTES FROM RICHARD: “So if you like waiting for some day or one day to be a 10, you might not get the chance.” “A lot of people are not fulfilled and happy and satisfied in the way they want to be, despite and in the face of their successes.” “Don’t delay. Don’t wait for tomorrow. Don’t wait for the next day or next week.” “Stop trying to be right ... just choose to be happy.” “You can change the world in your way through those little small acts.” “Tiny steps, small actions.” ___________________…
1 286: Owning your voice, taking risks and putting yourself out there - with Jackie Goddard 51:17
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Play Later Play Later Lists Like LikedIn this episode, I chat with Jackie Goddard , founder of Power to Speak , a coaching business focused on helping individuals, particularly authors and entrepreneurs, communicate confidently and effectively. Jackie emphasises the importance of owning one’s story and voice, overcoming fears of public speaking, and the transformative power of storytelling. Through her experiences, she illustrates how vulnerability and authenticity can enhance connection and engagement in both personal and professional realms. Jackie highlights the value of experimentation, risk-taking, and continuous learning in building a successful business and personal brand. She also embraces change, and discusses the significance of stepping out of comfort zones, trying new things, and adapting to changing circumstances. QUOTABLE QUOTES : “If you don’t believe it, the audience won’t believe it either.”- JACKIE “There is no failure, only feedback.”- JACKIE “Done is better than perfect.”- JACKIE “If you don’t believe what you’re doing, then the audience won’t believe it either.”- JACKIE “We are all our own unique selling point, and it’s those stories that make us unique because we all have had a different journey.”- JACKIE Connect with Jackie on LinkedIn.…
1 285: Curiosity, pop culture & staying relevant as an over-50 professional - with Stanley Johnson 52:28
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Play Later Play Later Lists Like LikedCreative director and self-confessed corporate troublemaker, Stanley Johnson , joins us on the podcast to chat all things curiosity, networking, and the impact of pop culture and social media on maintaining relevance. Reflecting on his journey from humble beginnings, Stanley highlights the role of creativity and diverse experiences in tackling business challenges. The conversation explores the evolution of advertising due to the emergence of digital media, with Stanley sharing his changed perception of Twitter and the enduring value of blogging. He discusses the importance of writing and social media for honing communication skills, the need for creativity and risk-taking in corporate settings, and critiques society’s tendency for snap judgments. Stanley also touches on his transition from agency work to freelancing, his passion for music, and the challenges of staying relevant later in life, underscoring the significance of cultural engagement and maintaining curiosity. KEY TIME-STAMPED MOMENTS: 02:06 The role of a creative director 07:11 From weights and measures to creativity 10:11 Curiosity as a key to creativity 14:07 Navigating social media and digital trends 19:00 The impact of blogging 22:14 Staying tech savvy 26:31 Taking risks in creativity 29:30 Judgment without context 31:00 The creative journey: embracing change 32:40 Finding home in the hills 35:01 A day in the life of a creative consultant 44:09 Staying relevant in your third chapter 49:02 The value of experience and risk ABOUT STANLEY: Stanley Johnson is a seasoned creative director and co-founder of the creative consultancy stan/lee, based in Melbourne, Australia. With several decades' experience in the industry, he has led innovative campaigns for major brands, including a transformative role at major tech company, MYOB. Known for his strategic insight and storytelling prowess, Stanley is also an advocate for nurturing young talent in the creative field. QUOTABLE QUOTES: “If I worry about what people are going to think, then I’ll never do anything interesting.” “You’re as old as you think you are and it’s as simple as that.”…
1 284: RELAUNCH - Exploring the entrepreneurial + creative side of life post 50 10:21
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Play Later Play Later Lists Like LikedWelcome back to the podcast formerly known as 'Reputation Revolution', now called CRANK THE 3RD! In this episode, I explain what the rebranded show is all about: Who's it for, and what can you expect from future episodes from now on. About the 'new' podcast: CRANK THE 3RD is the show for motivated individuals aged around the 50 mark and over - those who have been in the business and professional trenches for some three-plus decades and have the metaphorical ‘scars on the knuckles’ and the ‘scuffs on the knees’ to prove it! You've seen and done a lot over the journey, and now have reached an age and stage of life where you might be thinking: “What next?” ... Do I continue with, sell, or downsize my business? Do I pivot my career so I can focus on doing something more meaningful? Do I adopt a portfolio approach to my work and build out numerous streams of income? Do I wind back my workload and develop a side-hustle around one of my passions? Do I take the plunge and move to another country altogether and work from there? Do I write that book I’ve always wanted to do, or start a YouTube channel and become a full-time ‘content creato r’? Bottom line: Those of us in this stage of professional life have oodles of experience under our belts, having racked up years’ worth of practical knowledge and vocational expertise, not to mention we’re a lot more sure of ourselves and confident in our own abilities. But, we also live in a fast-paced volatile world. Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance. No matter how savvy, experienced and connected we are, certain challenges remain. But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented! The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.…
1 283: Taking your personal brand global with Anne Scottlin, the 'Podcast Maestro' & award-winning show host 59:11
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Play Later Play Later Lists Like LikedIn this week's episode, we expand on the idea of taking your personal brand global. And to help me do that is ANNE SCOTTLIN , who helps thought leaders and experts launch and monetise world class video podcasts and live streaming shows. Anne has a bulging CV. Apart from being an active podcaster and live streaming host herself, she's also an author, coach and speaker, executive consultant with a number of companies ... and spent 10 years as a working actress in Hollywood! As we recorded this conversation, Anne had just launched her new show - 'Launch It! The Podcast Maestro!' (CHECK IT OUT ON YOUTUBE HERE ) Apart from covering Anne's wide and varied professional journey - a 'must listen' for anyone who is multi-passionate and not a fan of niching down! - we unpack what's involved in going global with a video podcast or live-streamed show. Video broadcasting technology today is amazing, which in turn provides experts and thought leaders with the opportunity to scale their brand and their business beyond domestic borders. Be inspired and learn more from Anne in this episode of the Reputation Revolution show! LEARN MORE ABOUT ANNE: Website Twitter Youtube show…
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1 282: Purpose, Passion, Principles + Profit with Dr John Tickell 29:37
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Play Later Play Later Lists Like LikedBuilding a sustainable business off the back of one’s personal brand is the holy grail for many of us: Doing our own thing, being true to ourselves and our values, living by our wits and making a good living doing so — it ain’t easy! What is easy to get stuck in the same rut professionally and personally … to become scared to stand out, to change things up - to muck around with a formula that has perhaps worked for you and your business over time, but maybe you feel you’re becoming less and less relevant in a world that’s moving at warp speed. Today’s topic is large and unwieldy and messy and oh so relevant and important for many of us. Purpose, passion, principles and profit - we cover the lot in this episode, with a good dollop of health and wellness tips, insights and wisdom from someone who’s been in the trenches for absolutely decades - and is still out there, at age 78, fighting the good fight.! His name is DR JOHN TICKELL . - he's a medical doctor, an international speaker, bestselling author and television personality, who has spent several decades travelling and studying the health, well-being and longevity patterns of people around the world. Dr. John shares his journey from opening Australia's first health resort 40 years ago to researching healthy longevity across 103 countries worldwide. His diverse experiences range from surviving brain cancer to owning a Melbourne Cup-winning horse. This fast-paced interview is packed full of wisdom not just about building a strong reputation but also living life fully equipped with purposeful direction guided by sound principles – all while making profitable decisions aligned with one's passion. I hope you enjoy it!…
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1 281: How to win more clients using organic content with Chris James 59:11
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Play Later Play Later Lists Like LikedMost business owners post content online with no idea where their next lead is coming from. So says Chris James , this week's featured expert guest. Chris, from Manchester, is an online business mentor, content strategist and keynote speaker. He helps solopreneurs and small business owners generate and convert leads organically on social media. In this episode, we cover Chris's journey from telemarketing to running his own content consulting business - with heaps of insights, tips and ideas along the way. Chris's story is not only inspiring but also packed with valuable lessons for anyone looking to make strides in content creation, social media strategy, and entrepreneurship. Key takeaways : **Resilience & Adaptation**: Embrace life’s challenges as they shape your professional journey towards success. **Content Strategy**: Combine short-form (Instagram/TikTok) with long-form content (blogs/podcasts), based on your strengths. **Personal Branding**: Your unique brand narrative sets you apart—invest time into developing it. **Strategic Planning Before Execution**: Define clear objectives before diving into tactical content creation. **Balance Promotional Efforts**: Use campaign cycles for promotional intensity variation while providing consistent value-based content. Chris also advocates experimenting within different platforms while focusing predominantly on one until mastery is achieved before moving onto others—an approach that ensures quality engagement without spreading oneself too thin. #ActionOverEverything CONNECT WITH CHRIS ON LINKEDIN - https://www.linkedin.com/in/chrisjamesonline/ Chris's business website - https://www.chris-james.co/…
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1 280: The business of speaking: An insider's guide with Carson White 53:06
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Play Later Play Later Lists Like LikedAs you grow your profile and reputation as a thought leader in your space - a professional domain expert of note … over time opportunities will pop up to speak at industry events, community meetups, webinars, online summits and the like. These are great opportunities to share your ideas and your message with a captivated audience, in turn helping to build your professional bona fides and enhance your personal brand in the marketplace. But what happens if you start getting good at this speaking caper, and the stages become bigger and more prestigious? You’ve honed your speaking chops for free - but you’re now starting to think: I could - and should - get paid for all this work! Well, if becoming a professional keynote presenter is something that’s been on your radar, stay tuned because my guest today is a true insider of the speaking business. 👇 His name is CARSON WHITE - he’s the founder of Leading Voice , a speaker management company that represents some of Australia’s most respected and experienced presenters, MC’s and facilitators - he’s been in the speaker management trenches for some 25 years and has seen it all when it comes to presenting from the stage. HERE IS WHAT'S COVERED IN THIS EPISODE: 1. **Introduction:** Welcome to Reputation Revolution, a podcast focused on leveraging your professional reputation for greater influence and impact. 2. **Guest Introduction:** Meet Carson White, founder of Leading Voice - a speaker management company that represents Australia's top presenters. 3. **Speaker Management Business Model:** Learn about how Leading Voice - a speaker management company - differs from speaker bureaus by serving the needs of a small group of professional presenters (versus simply sourcing any speaker for any occasion, which is the domain of many bureaus). 4. **Impact of Covid-19 on Speaking Industry**: Explore how the pandemic has led to pro speakers diversifying their service offering due to the increased use of online training and events. 5. **Transitioning into Professional Speaking:** Gain insights from Carson's 25 years in the speaking business trenches about what makes an impactful speaker, and key factors needed for success in this competitive industry. 6. **Types of Speakers** : Understand two main types of speakers: thought leaders who provoke insights and ideas, and entertainers who share captivating personal experiences or achievements often involving overcoming adversity. 7. **Shift in Speaker Trends**: Discuss evolving trends over time within the speaking industry – moving from adventure-centered narratives towards more content-rich presentations. 8. **The Art of Stagecraft**: Delve into why stagecraft is crucial for effective presentation skills, focusing less on slides and more on engaging delivery. 9 .**Inspiring Speaker Story** : Hear about Tom O'Toole, a baker with an unconventional but highly successful approach to public speaking. 10 .**Effective Speaking vs Building Business as Speaker** : Uncover why being good at public speaking doesn't necessarily equate to building a profitable business as a paid speaker – it requires strategic thinking around positioning oneself in the market along with strong marketing efforts. If you're thinking about embarking on a speaking career that pays, this episode is a great place to start! Connect with Carson on Linkedin - https://www.linkedin.com/in/carsonpwhite/…
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1 279: Design an offer that aligns with your purpose AND fuels your business - w/ Cristina Castro & Angela Tsai 52:39
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Play Later Play Later Lists Like LikedBeing good at what you do is one thing … designing a product or service offering around your knowledge and expertise so that it sells itself … is another matter entirely. This is the theme of today’s episode, and to help us unpack this important but often confusing task, we have in the virtual studio Cristina Castro and Angela Tsai , founders of Grow Your Brand With Impact , a UK-based consultancy that “helps marketing-fatigued consultants, coaches and business owners implement marketing that gets results”. Many of Cristina and Angela's clients come from corporate backgrounds with 10-15 years of experience under their belts. These established professional operators have deep domain expertise but often struggle to recognise the value they bring to the marketplace. This, in turn, becomes challenging when said experts try to effectively present and market their unique offerings. This is where Cristina and Angela come in - they help professional solopreneurs turn their products or service into "money magnets" that sell effortlessly. In this wide-ranging conversation, we touch on: **Back story** - Christina and Angela share their journey from corporate backgrounds to running a successful consultancy business. **Common pain-points** - Transitioning from corporate life to entrepreneurship and the challenges faced by experts in recognising their own value. Plus the identity shift involved when moving away from predefined roles in corporations to standing alone as an entrepreneur. **Overcoming challenges** - Strategies for effectively presenting unique offerings and selling oneself in today's market. **The changing work landscape** - Exploration of factors contributing to more people leaving traditional corporate jobs including Covid-19, remote working opportunities, changing career aspirations among millennials, and midlife self-evaluation trends. **Understanding 'offer'** - Discussion around misconceptions surrounding 'offer' in business context; how it goes beyond just sales pitches or discounts. **Articulating unique value proposition:** - Real-life examples illustrating difficulties businesses face while differentiating themselves from competitors; importance of clarity about one’s unique factors that set them apart. **Defining offer essence** - How understanding the essence of your offer can make selling easier and attract clients who resonate with your story; includes analogy using a favorite restaurant experience! If you want to design a product or service offer that hits the mark with your ideal client, this episode is a great place to start! FOR A DEEPER DIVE INTO THIS INTERVIEW WITH CRISTINA AND ANGELA, MAKE SURE YOU SUBSCRIBE TO THE REPUTATION REVOLUTION NEWSLETTER ON SUBSTACK - https://reputationrevolution.substack.com Follow Angela on LinkedIn - https://www.linkedin.com/in/angelatsai1/ Follow Cristina on LinkedIn - https://www.linkedin.com/in/cristina-castro-reyes/…
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1 278: Automate your personal brand-based business with Alycia Edgar 55:13
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Play Later Play Later Lists Like LikedIn this episode of Reputation Revolution, I sit down with profit strategist and business growth expert, Alicia Edgar . We delve into the the role automation plays in scaling businesses while freeing up entrepreneurs' time and reducing their workload. The following topics are covered in this interview: **Introduction to Guest**: Learn about Alicia’s journey from being an accountant to a profit strategist who helps help six figure entrepreneurs leverage their business to fuel growth without requiring more of their time **The Power of Automation** : Discover how automation reduces human oversight, streamlines processes, saves time, and increases profitability across various business aspects like marketing efforts or knowledge sharing. **Profit Generation through Automation**: Understand the concept of creating automatic income streams that ensure consistent revenue inflow (when implemented gradually). **Examples & Key Areas for Automation** : Get insights on automating administrative tasks and marketing activities to save time and reduce costs without hiring more staff. **Marketing Focus Points** : Explore key areas -- awareness through amplified content; visibility beyond algorithm restrictions; lead generation (which generates new prospects daily without attending networking events); and growth strategies requiring our constant attention (automated to function every day on a consistent basis). **Effective Lead Generation Strategies**: Learn about selling low-priced items initially to attract new customers and convert them into loyal ones by demonstrating value over time. **Content Strategy & Marketing Automation Tips:** Stay active across multiple platforms like blogs, podcasts etc., use paid advertising especially promoting content via Facebook Ads at minimal costs per day to ensure visibility among existing followers while attracting new ones as well. This episode is packed full of actionable insights and tips for anyone wanting to scale their business without relying on more of their time and attention. FOR A DEEPER DIVE INTO THIS INTERVIEW WITH ALYCIA, MAKE SURE YOU SUBSCRIBE TO THE REPUTATION REVOLUTION NEWSLETTER ON SUBSTACK - https://reputationrevolution.substack.com CONNECT WITH ALYCIA: Website - https://www.alyciaedgar.com/ LinkedIn - https://www.linkedin.com/in/alyciaedgar/ Instagram - https://www.instagram.com/alycia_edgar/…
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1 277: Design your one-person service-based business with Ellen Donnelly, The Ask 56:17
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Play Later Play Later Lists Like LikedYou've built a strong profile and reputation in the marketplace - you're a recognised domain expert and/or bona fide thought leader in your field. Now, how are you going to capitalise on all your hard work? You don't want to work for anyone else, but nor do you want to run a large business and employ stacks of people. What's the answer? Establish and grow your own one-person service-based business! The brilliant thing today is it's never been easier to start a business. And here's the kicker: one-person enterprises need not remain tiny revenue-wise, with the owner/operator eking out a small income. Thanks to technology, support services ecosystems and removal of geographic barriers, many one-person service-based businesses can become wildly profitable despite not having an office and staff. The key is to design such a business around yourself. Or, as my guest for this episode likes to say: "I believe that designing a one-person business around yourself is the answer to finding work that lights you up, lets you reach your earning potential and can be done entirely on your own terms." London-based Ellen Donnelly runs a coaching business called The Ask , which specialises in helping entrepreneurial professionals turn their expertise into a profitable one person business in five months. Ellen recently published a 5-step guide on this very topic ( access your copy here ) - it's designed to help you package up what you know into a marketable service that clients will pay you for, again and again. In this episode, Ellen walks us through (and elaborates on) the five steps of her guide. Some key talking points covered in this conversation include: Ellen shares her journey from headhunting tech talent in corporate London to running a thriving business coaching practice called 'The Ask.' Ellen unpacks what she calls 'Your Unique Contribution: this is the truest expression of the work you were put on this earth to do and is an underrated business- building strategy. Defining Uniqueness: Tips on how to define what sets you apart in terms of abilities, personality traits or life experiences which shapes how you conduct business differently than anyone else even within similar industries. Articulating uniqueness effectively: Challenges faced while articulating our inherent uniqueness into marketable packages due to overlooking obvious aspects about ourselves thinking they're too simple. Personal authenticity and audience resonance: Importance of identifying what resonates with your audience while staying true to yourself is emphasised upon. Overcoming comparison trap and indecision: Strategies shared on overcoming comparison with others and focusing on what suits them best when deciding the type of work they want to do based on their insights. Promotion platforms and niche selection : Discussion around numerous options available for marketing efforts such as podcasting or other platforms and challenges in niche selection. This is a deep-dive chat about designing a one-person service-based business around yourself. If this sounds like you, I'm confident you'll find the conversation relevant and illuminating! CONNECT WITH ELLEN: Newsletter Website LinkedIn…
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1 276: [ CASE STUDY ] How Jackie Goddard has commercialised her knowledge & expertise 44:31
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Play Later Play Later Lists Like LikedWelcome to the first interview for Season 8 of Reputation Revolution, the personal brand monetisation show! In this episode I have the pleasure of hosting Jackie Goddard, the founder of Power to Speak , based on the south coast of England. In this insightful discussion, Jackie shares her journey from being an art development officer and drama teacher to becoming a public speaking coach who helps business owners and professionals to get performance ready and excited about stepping in front of an audience to share their message. Key points covered: Jackie's background in fashion design, acting, and working behind the scenes at the Royal Shakespeare Company. How teaching drama led her towards coaching adults which inspired her business, Power to Speak. The impact of Covid lockdown on Jackie's career path and how it prompted her transition into online platforms. The inception story behind Power To Speak, and how Jackie helps individuals confidently express themselves before their audience. Importance and challenges around articulating what you do when building a business around your expertise. The concept of impostor syndrome – why we undervalue our abilities and how understanding and valuing personal stories can be empowering. We also delve deeper into Jackie's journey in establishing her business including positioning strategies used along the way, and why she opted to create the Power to Speak brand versus trading solely under her own name. Jackie also unpacks her sources of revenue, and how she integrates her various programs and offerings under the Power to Speak banner. If you're in the early stages of building a business around your knowledge and expertise - or you're thinking about doing so in the future, you'll love this interview with Jackie Goddard! CONNECT WITH JACKIE: Instagram LinkedIn Facebook…
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1 275: Reputation = revenue: The business of personal branding 23:02
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Play Later Play Later Lists Like LikedIn this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution. There's been a shift in focus on what topics we cover on the show. You may have noticed we've changed the subtitle of the podcast, from 'The professional personal branding show' to 'The personal brand monetisation show'. In the past - across 270+ episodes in fact - this podcast has zeroed in on topics associated with professional personal branding, with a view to helping credible individuals build visibility, influence and trust in the marketplace. The business side of personal branding However, from Season 8, we're going to be more purposeful about covering topics that focus solely on playing a bigger game and leveraging one’s personal brand assets for commercial gain. In other words, the business side of personal branding - capitalising on the profile and reputation we've built in the marketplace. It’s a meaty topic, and we'll be looking at both sides of the ‘creator coin’, with a skew towards the 'reputation creator' and how they can build a high revenue business off the back of their professional personal brand. But, we'll also be looking at independent content creators, and highlighting what we can learn from them, as they are at the cutting edge of content creation today. Plus we'll dig deeper into the commercialisation aspect of personal branding, and how we can build a sustainable enterprise off the back of our profile and reputation. My goal is to ‘build a bridge’ between the Reputation Economy and the Creator Economy - to explore where they meet and intersect, and unpack the commercial opportunities that come with that. When it comes to topics we've previously covered on the show i.e. owned media (content creation in all its various forms), social media (including all the platforms), media and influencer relations (earned media), reputation management, community building, book publishing, networking and public speaking, etc ... I've established a new podcast - BECOME YOUR OWN PR MACHINE - to cover these. (Become Your Own PR Machine is available now from your podcast app of choice) So, my two podcasts are essentially bookends: Become Your Own PR Machine - learn how to harness the power of PR, content and digital communications to build recognition, influence and credibility for your business, organisation or personal brand. Reputation Revolution - learn how to leverage your reputation to take advantage of commercial opportunities so you can profit from your personal brand in a way that's strategic, sustainable ... and respectful. I hope you enjoy either - or both shows! Hit me up on Twitter (@trevoryoung) or Instagram (@theprwarrior) or LinkedIn (/trevoryoung) and let me know what you think of the changes! Thanks :) TY…
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1 274: ENCORE EPISODE - How to productise your knowledge + scale your impact with Greg Burgoyne 48:13
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Play Later Play Later Lists Like LikedIn this special encore edition of the podcast, we're replaying a popular episode in which we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace. I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are looking at ways to maximise their revenue without killing themselves in the process. Featured expert guest is GREG BURGOYNE from New Zealand. Greg is the founder of the Course Creators Academy; he helps thought leaders and experts (coaches/consultants) unpack their valuable IP and create an offering in order to scale their impact. In the conversation, we touch on a number of topics associated with the process of productising one's knowledge for commercial gain, including: * Cohort-based courses, and the stages involved in launching and delivering them * Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!) * Delivering online training into enterprise-level organisations * The different types of delivery platforms e.g. Kajabi, Podia (all-in-one platforms) vs course hosting platforms such as Teachable, and Thinkific; marketplaces like Udemy (the “YouTube of paid courses”); WordPress plugin options, plus online community platforms such as Mighty Networks that house courses and training as well as community forums Greg says it's important when starting out to begin small, validate your idea, then do it live: "don’t necessarily productise it straight away". We cover self-sabotage, and people's aversion to the marketing and sales function involved in building a business around course creation. QUOTABLE QUOTE: “Who is going to thank you on the other side of stepping out of your comfort zone?” Check out Greg's website , or connect with him on LinkedIn .…
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1 273: ENCORE EPISODE - How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY] 48:57
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Play Later Play Later Lists Like LikedIn this special encore edition of the podcast, we're replaying a popular interview I recorded with Sydney-based Oscar Trimboli . Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world. Of note, Oscar is an author, host of the Apple award-winning podcast Deep Listening , and a sought-after keynote speaker. In this conversation, Oscar tells his personal brand story, including how he left the corporate world and later evolved into the global listening expert he is today. He shares in detail his content strategy across owned, earned and social media channels. Oscar touches on a range of topics. He explains: how he came to the realisation he was an expert at listening. how when he started, there was one clear expert in the space globally, and that he had to educate the market on the importance of listening. that the content he produced in the first two years was “absolute rubbish” - he has been focusing on the positive aspects of listening ("It wasn’t getting any traction because I wasn’t talking to their problem, I was talking to my hypothetical solution” how podcast guest interviews result in real business benefits Oscar also unpacks how he generates his income. QUOTABLE QUOTE: “Create content where they (the audience) are at, and break it down as simply as possible, and express that in multiple ways” Oscar's story is a good one. If you're wanting to build a sustainable business off the back of your personal brand, then this interview is highly recommended! CONNECT WITH OSCAR: LinkedIn Twitter (Details re Oscar's new book here )…
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1 272: Season 7 Finale [Part 2] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode 34:37
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Play Later Play Later Lists Like LikedWelcome to the second (and final) part of the finale episode of season 7 of the Reputation Revolution show. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this is the first episode of the podcast you're listening to, then you're in for a treat as you will get a really good flavour for what we cover here on the show. If you're a regular listener, get ready to be reminded of some of the highlights of season 7. Maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again. Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package: I hope you enjoy it. *** We'll be taking a short break, and then be back for Season 8 ***…
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1 271: Season 7 Finale [Part 1] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode 23:15
23:15 Play Later Play Later Lists Like Liked23:15
Play Later Play Later Lists Like LikedWelcome to Part 1 of the finale episode of season 7 of the Reputation Revolution show. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this is the first episode of the podcast you're listening to, then you're in for a treat as you will get a really good flavour for what we cover here on the show. If you're a regular listener, get ready to be reminded of some of the highlights of season 7. Maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again. Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package: I hope you enjoy it. P.S. Stay tuned for Part 2 of this special finale episode next week!…
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1 270: Becoming your own PR machine: Demystifying PR and making it work for your personal brand - interview with Trevor Young, the PR Warrior 52:22
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Play Later Play Later Lists Like LikedIn this special episode, the tables are turned on the host, Trevor Young aka 'The PR Warrior'. Rather than asking the questions as he does week in, week out on the show, Trevor gets grilled by Brendan Keogh about all things public relations. While Trevor often refers to PR on the show and relates conversations back to the various elements of public relations, this is the first time he has devoted the whole episode to breaking down the PR discipline. Why is this important? For starters, PR is incredibly misunderstood, not just in business generally, but also within the marketing and communications industry specifically. Secondly, Trevor strongly believes that once you understand PR and how the discipline works, then (a) you're going to be able to put it to work for your brand and your business in a strategic way, and (b) you'll put yourself in the position to gain an edge over your competitors and others in the marketplace. Critically, while certain skills are required to successfully develop and implement PR and communications programs at a high level, it's certainly not something that's beyond any savvy entrepreneur or business professional. It all comes down to mindset, and the willingness to learn and experiment. Trevor says he knows of many entrepreneurs who are better at PR than those who specialise in the space! It's because they've listened, learned ... and most importantly, have taken action ! A key part of this conversation is Trevor's marketing communications pyramid, a framework he uses to break down all the elements that make up marcomms generally, so he can then isolate the PR elements and where they sit in the broader picture. If you're a business owner, or a marketer or PR pro, you'll want to dig deep into this episode as it will provide you with heaps of food for thought! QUOTABLE QUOTE: "PR does not stand for Press Release!" - Trevor Young 👇 CHECK OUT TREVOR'S 'MARKETING COMMUNICATIONS PYRAMID' DIAGRAM (as discussed on the show) - go to trevoryoung.me/prmachine…
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1 269: The down and dirty of producing a podcast for your business with Bea Abalti, Bear Forward 46:33
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Play Later Play Later Lists Like LikedLots going on in the world of podcasting! Podcasts, as we know, can be a great owned media platform for entrepreneurs and thought leaders, but they take a bit of work. How much work, and what are the challenges people in the podcasting trenches are facing currently? I decided to find out! In this episode, we get the lowdown from Bea Abalti, founder of Bear Forward Podcast Solutions, which helps small and medium business owners who want to start a podcast, or they already have one and want to grow their audience. Specifically, I got Bea on the show because she has just finalised a survey of business owners who produce a podcast, and I wanted to chat through the findings with her to get a good picture as to what's happening out there in podcasting land! So, we chat about the survey and the insights it revealed, plus we get into a broader discussion about podcasting generally, and some of the things to look out for if you're thinking of embarking on a podcast project now or in the future. Connect with Bea: LinkedIn Website…
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1 268: The who, what and how of building strategic relationships with Nina Thomas 52:42
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Play Later Play Later Lists Like LikedIn this episode I dig into the topic of strategic relationships with Nina Thomas, founder of Harmonic Advisory. While activities such as creating content, being on social media, speaking on stage or in the media can do wonders for our profile and our reputation, sometimes it's the relationships side of what we do that can have the most impact. Nina knows this all too well, having founded Harmonic Advisory in 2012 with a goal of helping businesses grow and successfully implement key projects by ensuring their leaders foster the right relationships. Nina has worked with thousands of executives at the highest levels of some of Australia's and the world's leading companies, including PwC, GE, ANZ, Deloitte, and the Victorian Government. With 25 years experience, she has seen first hand the impact strategic relationships and high value networks have in helping businesses grow, implement major projects and achieve successful business outcomes. In this episode, Nina discusses the who, what and how of building relationships in a way that's strategic and sustainable. More specifically, she unpacks the cornerstones of her strategic relationships framework, which includes: Define your strategy Create a Strategic Relationship Map Develop Your Visibility Plan Getting Started & Getting Out There This conversation contains lots of great insights and tips as to how we can all get more from the relationships we build. It might not be as sexy as recording a video for YouTube, but it can play a key role in the personal branding mix! Connect with Nina on LinkedIn.…
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1 267: How one entrepreneur fast-tracked his personal brand on social media | Trevor & Brendan recap the Adam Robinson interview 28:45
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Play Later Play Later Lists Like LikedIn the previous episode (#266), entrepreneur Adam Robinson, founder of Retention.com, built a case for why business owners should get serious about building their personal brand. In this episode, Trevor Young and Brendan Keogh pick up on the conversation with Adam, reinforcing key points made, including: How Adam went from no social media (LinkedIn) presence late last year to 22,000 followers seven months later The strategy Adam employed to fast-track his activity on social media (LinkedIn and Twitter) Why Adam has doubled down on video, and why he is upping his video game by launching a 'behind-the-scenes' docuseries. If you run a business and are keen to create more in the way of personal brand influence and impact, you'll find this episode (and the previous one featuring Adam Robinson) motivating! LEARN MORE ABOUT TREVOR HERE…
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1 266: Building a case for why business owners need to get serious about building their personal brand - interview with Adam Robinson, founder of Retention.com 46:14
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Play Later Play Later Lists Like LikedIn today's episode we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, and why they should be on social media. And to discuss it with me is someone who's actually doing it, and who at this point is currently at the start of their personal branding journey (but making up ground quickly). His name is Adam Robinson. He's the CEO and founder of a startup business called Retention.com. Adam believes that building your personal brand as a founder is a simpler and smarter strategy than trying to grow your company’s profile right out of the gate. In this interview, Adam reveals why he's doubling down on video content, and how he manages his social media activity day-to-day.…
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1 265: Recapping Kris Ward's behind-the-scenes personal brand story with Brendan & Trevor 29:41
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Play Later Play Later Lists Like LikedIn this episode, I get together with marketing strategist Brendan Keogh to recap not one, but two, interviews I recorded with author and entrepreneur, Kris Ward. The interviews are featured in the two previous episodes: Ep 263: How to leverage your time & resources while building your personal brand - interview with Kris Ward Ep 264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more! Brendan and I pick out the gold from each of these interviews - tips, insights and stories from Kris; we unpack the nuggets, delving deeper with our own perspectives. I hope you enjoy this conversation!…
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1 264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more! 44:54
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Play Later Play Later Lists Like Liked"We're not here to blend in!" (Kris Ward) In the last episode, I spoke with Kris Ward , the author of the book, Win The Hour Win The Day, and host of the podcast of the same name. That conversation centred on how subject matter leaders can leverage their time and resources while building their professional personal brand in the marketplace. In doing my research for that interview, I was impressed with how well Kris was building her own professional online presence (her face was everywhere !), so I decided to 'keep the tape running' and then delved with Kris into her story. That's what this episode is all about: Kris's story, from returning to her business after the passing of her husband, through to finding her voice on social media (becoming "bold faced"), growing her podcast (which has over 1000 5-star reviews), writing as book, as well as a behind-the-scenes peek behind her wildly-successful podcast guesting strategy. Kris walks us through her struggle to sharpen her point of view through her content, and how she became featured on some 400 award-winning podcasts, radio and TV shows throughout the world. Of note, she has been interviewed by one of the original sharks from Shark Tank , Kevin Harrington, and ABC’s The Secret Millionaire – James Malinchak. The theme of this discussion really is a 'perfect collision' of owned media, earned media and social media - something we talk about often here on the Reputation Revolution . You can see now why I got Kris back on the show for a follow-up episode! Kris has a blog, plus she has a growing presence on YouTube, TikTok Instagram and LinkedIn! Phewww! She's a dynamo, you're going to love this interview! Connect with Kris: website Instagram LinkedIn…
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1 263: How to leverage your time & resources while building your personal brand - interview with Kris Ward 38:09
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Play Later Play Later Lists Like LikedBuilding a credible thought leader brand in the marketplace takes time and effort. So how can we make time work for us? How can we manage our energy to give us the headspace required to come up with original thoughts, to dig deeper into our ideas so we can share them with the world? How can we become more effective in our work so we can spend more time creating content, do public speaking and interact with our audience, on and offline? Kris Ward has the answers! Kris is the author of the book - Win The Hour Win The Day . She also has a podcast of the same name. Kris has been interviewed by one of the original sharks from Shark Tank , Kevin Harrington, and ABC’s The Secret Millionaire – James Malinchak. She has been featured on award-winning podcasts, radio and TV shows throughout the world. It's a high energy chat ... let's get into it! Connect with Kris: website Instagram LinkedIn…
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1 262: [RECAP] Trevor & Brendan dissect the Joanna Penn interview about personal brand evolution 24:02
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Play Later Play Later Lists Like LikedLast week's episode (#261) featured Joanna Penn, New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this podcast! For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis. IN THIS EPISODE, I get together with marketing strategist and podcast producer - Brendan Keogh - to recap my interview with Joanna. Lots of insights and key takeaways discussed!…
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1 261: Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand 46:46
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Play Later Play Later Lists Like LikedI'm really excited to bring you today's episode featuring Joanna Penn aka 'The Creative Penn'. Joanna is a New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this show! And when I say everything, I mean everything ! For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis. That she's managed to continually evolve both professionally and creatively is testament to her mindset and attitude, her commitment to lifelong learning, and her willingness to experiment in public and share the lessons along the way. Joanna is a genuine credible authority in her field. She's both a domain expert and bona fide thought leader. She has built a loyal global audience via her podcast and YouTube channel; she's active on social media, as well as in-demand as a public speaker. Joanna's story is an inspirational one. Let's hear it now!…
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1 260: [RECAP] Trevor & Brendan dissect the Rusty Shelton interview about building a trusted thought leader brand 36:06
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Play Later Play Later Lists Like LikedI've invited content strategist and podcast producer Brendan Keogh back on the show to help me recap a previous interview I recorded with PR expert Rusty Shelton (ep #259) on how to build thought leadership focused on impact, not ego. I must admit, I get a bit fired up during this conversation: "It's happening whether you like it or not. Your brand is out there, your reputation is being built. Why wouldn't you want to influence that in a positive way? I don't understand why you wouldn't want to do that if you are running a business, if you're a leader. And even if you're an employee who's on the rise, you know, and you've got aspirations and ambition ... that's when you want to be getting into these things, and, understanding how you can develop that reputation and build strategic visibility. It's not about being everywhere. It's being in the right channels, in front of the right audience, with the right message and story." ********** Let's connect on Twitter (@trevoryoung) or LinkedIn and continue the conversation!…
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1 259: How to build thought leadership focused on impact, not ego - interview with Rusty Shelton, author & entrepreneur 57:54
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Play Later Play Later Lists Like LikedAs a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the board and who is seen, not as someone with something to sell, but as someone with something to teach. But you need to be intentional about it! As we talk about here often on the podcast, there are many variables involved in building a genuine thought leader brand in the marketplace. Let's be clear: People don’t want to be sold something—they want to buy something. And the best way to get someone to seek out the opportunity to buy from you is to position yourself as the unquestionable authority in your space—someone they would be lucky to have a chance to do business with. This is what PR agency owner RUSTY SHELTON calls the authority advantage ! Rusty is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He’s the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas that builds people-driven brands. As a speaker, Rusty uses humour and targeted examples to challenge assumptions about thought leadership, showing leaders how to build authentic personal brands focused on impact, not ego. He has written three books and spoken around the world to a variety of audiences, from YPO to Harvard Medical to SXSW Interactive. Rusty's newest book, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego (ForbesBooks, 2023), which is co-authored with Adam Witty and features a foreword from David Meerman Scott, demonstrates how leaders can make an impact with their personal brand and build trust in an increasingly skeptical world.…
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1 258: The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper 48:50
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Play Later Play Later Lists Like LikedWhen we think of creativity, what springs to mind? An artist painting their masterpiece in an attic? The writer beavering away on a novel, or a Hollywood film director in charge on the set? Maybe someone who works as a 'Creative' in an ad agency? A copywriter ... a graphic designer ... or anyone else who works in a so-called creative industry. Well, that would be a simplistic, one-dimensional view of creativity, but it's a common one, reinforced time and time again by the media. I've worked alongside countless people over the journey who would consider themselves creative, but I didn't find them that inspiring, or indeed, that creative! Conversely, some of the most creative people I've met have been entrepreneurs and business professionals who are naturally curious and who always seem to have a wellspring of interesting thoughts and ideas at the ready. So in other words, you don't have to be working in a creative industry, to be a creative person! Indeed, to be effective in business today, especially when it comes to PR and marketing, and building our profile and growing sphere of influence in the marketplace -- having a creative edge might just be the advantage you need to cut through with your content, your story and your message ... your brand! Okay, so what is creativity then? Creativity is defined as "the use of imagination or original ideas to create something" What does it mean to be creative, and how can we increase our levels of creativity? Is being creative something we're born with, or can it be learned, if not developed over time? To help us come to grips with how we can be more creative in our lives, I'm joined by Dr Marion Piper - founder of Marion Piper Creative and host of the WHAT DOESN'T KILL us podcast. Marion wears many hats, but they all involve creativity. Most often she's a copywriter, helping people communicate with confidence and clarity. At other times she's a creativity coach, helping creative entrepreneurs ignite, maintain and execute on their ideas. Let's hear from her now ... CONNECT WITH MARION: Marion's website Marion on Instagram…
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1 257: What's your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond! 50:04
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Play Later Play Later Lists Like LikedWow, what a fun interview with so much gold from holistic voice and public speaking coach, Sally Prosser. Sally helps leaders, entrepreneurs and professionals to unleash the magic of their voice. Initial focus of our chat is all around TikTok, and how the channel is really working for Sally's personal brand. Sally has been on TikTok for a few years now and has amassed nearly 350,000 followers and 4.4M 'likes' of her videos. But we broaden the conversation into using voice as an expression of oneself, and how to use it strategically across social media, and the 'virtual stage' generally. As Sally says: "Nobody ever changed the world by staying quiet!" So, if you want to know more about TikTok and how it can work for your brand and your business - along with short-form video and voice more broadly - you'll get a lot of value from this episode! It's a very free-flowing and energetic chat. I hope you enjoy it. Let's hear from Sally now!…
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1 256: [RECAP] Trevor & Brendan dissect the Richard van der Blom interview about the LinkedIn algorithm 41:08
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Play Later Play Later Lists Like LikedI've invited content strategist and podcast producer Brendan Keogh back on to the show to help me recap a previous interview I recorded with LinkedIn expert, Richard van der Blom. My interview with Richard was all around 'unlocking the LinkedIn algorithm', as we delved into his recently-released, well-researched LINKEDIN ALGORITHM REPORT. Richard shared so many insights and tips (in episode 254), so it was terrific to sit down with Brendan to dig deeper into topics raised in that interview. We also riff on another previous episode (#255) all around building your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond. Lots and lots of LinkedIn gold folks - I hope you enjoy it!…
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1 255: The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond 51:45
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Play Later Play Later Lists Like LikedIn this episode, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth. Michelle and Michelle met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. This is a fun and informative chat! We get the nitty-gritty on why and how Michelle and Michelle wrote the book - plus they dig into topics such as: the importance of mindset when building your presence on LinkedIn how to start strong by getting your branding foundations right what both Michelles learned while writing the book the multiplier effect that comes with collaborating with others, and how to find 'power partners' for mutual benefit ... plus we hear Michelle and Michelle's respective stories, and the lessons learned along the way while building their profiles on LinkedIn, and growing their business generally. If you're interested in expanding your presence on LinkedIn in a way that's going to contribute to your business in a positive way, this episode is definitely worth a listen! Read more about #MichelleSquared and their new book here…
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1 254: Unlocking the LinkedIn algorithm with Richard van der Blom 52:31
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Play Later Play Later Lists Like LikedIf you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury. No doubt you are already on the platform ... but are you using it well? Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as a thought leader, developing relationships ... and even generating new business leads? Whether the answer is "yes" or "no", I think you'll get heaps out of this podcast interview. LinkedIn has undergone - and continues to undergo - significant change. It may have been a latecomer to the social media ball in terms of user experience, uptake and usage - the ugly duckling, as it were - but LinkedIn has certainly transformed into something of a social swan! My guest today comes to us from Valencia in Spain: his name is Richard van der Blom , and he's a world-renowned expert on LinkedIn, and in particular, its algorithm. Richard runs a LinkedIn and social selling agency called JUST CONNECTING , and he's an absolute gun when it comes to LinkedIn; his content is top notch, and I recommend you follow him to learn more about how to use the platform more effectively. I got Richard on the show specifically to chat about his recently-released LINKEDIN ALGORITHM REPORT, which has gone viral on the platform, and rightly so. The report is comprehensive and took over 1200 hours of work, with some 10,000 posts analysed in the process. Plus we cover heaps more! Let's get into it!…
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1 253: Digging deeper into community with Mark Masters (a recap of the Mark Schaefer interview) 48:31
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Play Later Play Later Lists Like LikedIn this episode, I'm joined by a semi-regular guest of the show - Mark Masters , fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'. [ Check out episode 252 : The power of community with best-selling author, Mark Schaefer ] Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally). Under the YATM banner, Mark produces a long-running email newsletter, and runs social events, conferences and training days; he recently extended the community on to the Circle platform, giving it an interactive online hub of its own. Mark also operates a consulting business - called We Are The Media - in tandem with YATM. This is a fun and informative chat. While Mark and I refer often to Mark Schaefer's book (and the interview I did with him), we also take the topic of 'community' and run wild with it! I hope you enjoy the convo!…
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1 252: The power of community with best-selling author, Mark Schaefer 53:43
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Play Later Play Later Lists Like LikedLet's face it ... It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so. Traditional advertising is rarely effective these days and is out of reach for most small business owners anyway, while many default digital marketing tactics no longer seem to work as well as they used to. But there is a way through for those entrepreneurs who are willing to explore some new ideas while at the same time be respectful as to how they show up in the marketplace. At the Reputation Revolution, we're all about building a sustainable base of communications for our professional personal brand which, for many of us, also adds considerable weight to the overall marketing of our businesses. In many cases, we ARE the business. We look at strategic PR and communications and all that entails, including content creation for our owned media channels, we cover social media of course, as well as earned media such as publicity, media relations, influencer relations and public speaking. Growing an audience of followers and subscribers is all part of the program: an audience of fans and allies, champions of our personal brand, of what it is we do and stand for - an audience made up of potential advocates, influencers, clients and customers. But can we go deeper, and build a genuine community around our ideas, or a specific topic or issue? Community as a concept has been kicking around for a while now, but it's taken on new significance in recent times, for many of the aforementioned reasons. At best, it's grossly misunderstood, at worst, it's been consigned to the bin of marketing buzzwords!. But we're about to change that in this episode! Today's expert guest gives us the rundown on communities from a strategic marketing standpoint. Indeed, he's just released a book on the topic! His name is Mark Schaefer , and the book is called BELONGING TO THE BRAND: Why Community is the Last Great Marketing Strategy . Mark is one of the world's leading marketing futurists and keynote speakers; he's also a best-selling author, a veteran blogger and podcaster, a business consultant and educator of note. He's a true thought leader, in a world where there are plenty of wannabe's - and he embodies all the things we talk about here on the Reputation Revolution. Let's meet him, shall we?…
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1 251: Embracing Web3: Personal branding in the Metaverse with Mitch Jackson 1:02:37
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Play Later Play Later Lists Like LikedWeb3 - the Metaverse - virtual reality, NFTs, AI, Blockchain - and let's not forget crypto and digital wallets. You've heard the terms, but what do they all mean? How do they relate to one another? And, importantly, when it comes to building a professional personal brand - growing your profile and enhancing your reputation in the marketplace: what role can Web3 and the Metaverse play in all of this? You'll want to tune into this episode because we have a genuine expert in the space to guide us through the Web3 jungle: his name is Mitch Jackson , he's an award-winning litigation lawyer from California who is renowned for being ahead of the pack when it comes to social media and digital marketing ... and now, Web3 and the metaverse. Mitch also runs a consultancy called ManeuVR , which shows creators, entrepreneurs, and business owners how to leverage web3 and the metaverse to create unique brands, new opportunities, and drive additional lanes of revenue. He has recently published a book with his son Garrett: The Web3, Metaverse and AI Handbook - check it out on Amazon . There's a lot happening in this space, and as business owners, professionals, thought leaders and content creators, we need to stay in touch with what's going on, so we can adapt quickly and see opportunities as they arise. This is a bumper episode folks. Let's get the lowdown from Mitch right now!…
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1 250: We're back! Special episode - ideas, tips and advice from 17 experts & thought leaders 1:14:27
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Play Later Play Later Lists Like LikedIn this opening episode for Season 7 - our 250th no less! - we have something special in store for you 👏 To mark the occasion, I invited some past guests of the show to give us a brief answer to an open-ended question: "From a personal branding or professional marketing perspective, what's the one thing that's really working well for you currently?" Lots of interesting answers, including some timely reminders for us all! #Gold It is indeed a bumper episode and a bit longer than usual as we feature 17 contributors all up (in no particular order): Mitch Jackson Nic Hayes Susanna Reay Adam Franklin Tristan White Jane Tabachnick Heath Evans Julian Mather Sarah Mitchell Mark Masters Michelle B. Griffin Alan & Emily Braithwaite Mark Schaefer Dr Jen Frahm John Espirian Myles Harris Michelle J. Raymond Thank you folks for giving up your time to contribute to this episode, and thank you dear listener for lending us your ears and taking time out of your busy schedule to check out the podcast! SUBSCRIBE TO THE REPUTATION REVOLUTION NEWSLETTER HERE…
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1 249: Season 6 Finale - Heaps of personal branding tips, advice and insights - what did you miss? #BumperEpisode 1:20:48
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Play Later Play Later Lists Like LikedWelcome to the finale to season 6 of the Reputation Revolution podcast. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this is the first episode you're listening to, lucky you, you'll get a really good flavour for what we cover here on the show. If you're a regular listener, get ready to be reminded of some of the highlights of the season; maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again. Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package: I hope you enjoy it. Topics touched on include: Personal brand vs business brand How to grow your personal brand-based business using paid media & digital ads Grounding yourself in your story and your message How to use press releases to increase personal brand visibility & credibility How Oscar Trimboli built a global business around his professional personal brand Expert vs thought leader: what’s the difference? Unlocking & shaping your ideas through deep content How to build your personal brand using LinkedIn Company Pages Productise your knowledge + scale your impact How Joyce Ong uses transparency & fun to cut through the noise Exploring the possibilities that come with today’s Reputation Economy Developing a digital media mindset & experimenting with short-form video Going small to make it BIG with earned media How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace How brand strategist Mark Drager built a YouTube show generating 4M views If you only listen to one episode of the podcast this year, this is surely it!…
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1 248: From 'safe & soft' to doing the hard things - How brand strategist Mark Drager built a YouTube show generating 4M views 1:00:24
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Play Later Play Later Lists Like LikedOne of the trends I've been highlighting for a while now is producing a 'destination' show instead of simply doing a podcast, or just a YouTube video. Add a bit of meat to it. Theme it. Make it multimedia so people can listen if they prefer that, or watch it on YouTube, or read about it if necessary. Cut it into snippets to share across social media. Give it a name, create a sub-branded media property, as I've been calling it for years now: turn it into a platform with editorial integrity! It's a destination show for a couple of reasons: (a) people go looking for it, they subscribe to it, they opt-in - it's a regular thing in terms of their content consumption. And (b) with all the bite-sized snippets you're putting out there - micro videos, quote cards, photos and images, pithy lessons learned ... these act as digital breadcrumbs to draw people back to your show, it's the destination, as it were. It's a doorway into your personal brand orbit. For some people, it's how they find and interact with you. So if you're an entrepreneur, a professional expert, an emerging thought leaders and you want to take things up a notch or two, creating a show is potentially something you might like to think about. This is the key theme of today's episode. My guest is brand strategist and agency owner, Mark Drager . Mark produces a combination YouTube show and podcast ( We Do Hard Things ), through which he delivers terrific interviews with big names in their respective fields e.g. Lisa Bilyeu (BILLyou), cofounder of billion dollar company Quest Nutrition; motivational speaker Les Brown; TV presenter, Charley Boorman, who did the Long Way Around series with Ewan McGregor; author and podcaster James Altucher; Anthony Trucks, a former NFL Athlete, American Ninja Warrior. Mark's YouTube channel has generated close to 4 million views, and his podcast continues to grow in leaps and bounds. How does Mark approach the production of such a show, and what motivates him to put himself out there, to play big and be bold? Our conversation covers a lot of territory, and it zips along at a decent clip. Mark discusses: why being "safe and soft" was the impetus to create his show WE DO HARD THINGS 2 years ago: "It's for dreamers and entrepreneurs who need to hear the stories of people who have the courage to put themselves first and pursue their passions at all costs" how he secures high calibre interview guests: entrepreneurs, athletes, professors, authors ... "bad ass people", as he lovingly describes them how getting your pitch right can help you stand out the differences between the video and audio-only experience (and how that affects how the show is produced) the reason why he is going all-in on YouTube: "We are producing a level of assets ... I want this to look and feel like a television show" The 'e' storytelling technique, which he's found useful in developing his interview style We also address the vexed question: Should a lawyer produce a podcast about coffee? (Mark's answer might surprise you). MARK'S QUOTABLE QUOTES: "Eventually, people don't come to you because of the thing you make, they come to you because of how you think." "There's an audience for everything. It's your job to create content that's worth listening to ... to stand out and be different." It's an inspiring high-energy conversation: I think you'll like it! CONNECT WITH MARK: Website YouTube channel *************************** LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY! LEARN MORE: https://bit.ly/CAAPlus2023 (or feel free to drop me a DM here) ... or book in a no-obligation free Zoom call https://bit.ly/TY_AMAzoom…
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1 247: [RECAP] Trevor & Brendan dissect the Alex Martin interview (building visibility and trust at scale) 58:38
58:38 Play Later Play Later Lists Like Liked58:38
Play Later Play Later Lists Like LikedIn the previous episode (#246), I spoke with lawyer Alex Martin about his personal branding journey, and how he's spent this year strategically building his professional profile and reputation in the marketplace. In this episode, content coach Brendan Keogh and I dissect my conversation with Alex, unpacking key insights and takeaways that we found interesting, informative and relevant. From pretty much a standing start (publishing the odd post on LinkedIn, but not with any purpose or direction), in 2022 Alex has: adhered to a strategic content plan regularly produced videos for LinkedIn and YouTube co-hosted 23 podcast episodes ('A Lawyer and Financial Advisor Walk into a Bar', alongside Dave Murdoch) appeared on national TV (Sky News) written articles for business publications been interviewed some 20 times on commercial radio about topical issues that showcased his legal expertise In short, Alex has had a big year in terms of creating content, being in the media and building personal brand visibility. Brendan and I dig in deep into Alex's case study. Our discussion (and the previous episode with Alex) will be of particular interest to anyone keen to grow their professional personal brand and in doing so, position themselves as a credible, influential voice in their field. *************************** LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY! If this episode resonates, I invite you to check out 𝘾𝙧𝙚𝙙𝙞𝙗𝙡𝙚 𝘼𝙪𝙩𝙝𝙤𝙧𝙞𝙩𝙮 𝘼𝙘𝙘𝙚𝙡𝙚𝙧𝙖𝙩𝙤𝙧 𝙋𝙇𝙐𝙎, an intensive online course plus 12-month membership-based learning and accountability program I've developed to help keep you motivated and on-track. 𝗔𝗻𝗱 𝘁𝗵𝗲𝗿𝗲'𝘀 𝗮 𝗽𝗿𝗼𝗺𝗼 𝘁𝗼 𝗸𝗶𝗰𝗸 𝗶𝘁 𝗼𝗳𝗳! Save $440 by taking action and becoming one of the 'early birds' to sign up :) LEARN MORE: https://bit.ly/CAAPlus2023 (or feel free to drop me a DM here) ... or book in a no-obligation free Zoom call https://bit.ly/TY_AMAzoom Cheers, Trevor…
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1 246: CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace 58:38
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Play Later Play Later Lists Like LikedThis show is dedicated to people like today's guest: business owner and litigation expert, Alex Martin , from Taurus Legal Management . Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands! He also published the occasional post on LinkedIn, but not with any purpose or direction. But Alex is an action-taker. He knew he needed to raise his profile and position himself as an expert in his space if he was to build his professional reputation and that of his legal firm. So Alex went back to basics, and started following a strategic plan. Having a plan, he says, "makes a lot more sense and has a lot more impact". Today, Alex takes an integrated approach to content across owned, earned and media channels. On LinkedIn, he regularly publishes videos that address the common challenges and pain-points faced by his audience, owners of growing medium-sized businesses. Plus he uses the platform to share commentary on relevant commercial legal issues that are covered by the media. But that's just one leg of the three-legged 'media stool'. While steadily building his presence on LinkedIn was an important first step that has resulted in him more than doubling his following on the platform, Alex has also branched out into the other two legs of the media stool - owned media, and earned media. He hosts a regular podcast with a financial advisor - A Lawyer and Financial Advisor Walk into a Bar - he also publishes videos to YouTube, writes articles for business magazines, and is a regular expert interview guest on commercial radio and national television. Critically, Alex is only 12 months into his personal branding journey, but he's doing it in a way that's both strategic and sustainable. The 'runs on the board' are piling up, and he's starting to really get noticed in legal circles for his commentary and content efforts. Even one of his clients texted him after he emerged from a broadcast studio after giving an interview to say how he saw him on TV! In short, Alex has had a big year in terms of creating content, being in the media and building personal brand visibility. This is an all-encompassing conversation: It's not about doing the one thing and knocking it out of the park, it's about blending many of the key elements that come into play when strategically building one's professional profile and reputation. Alex has done that, and more: this is his story.…
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1 245: [RECAP] Trevor & Brendan dissect the Mark Schaefer interview (How to evolve your personal brand) 29:49
29:49 Play Later Play Later Lists Like Liked29:49
Play Later Play Later Lists Like LikedIn the previous episode of the podcast, I chatted with world-renowned marketing blogger and best-selling author, Mark Schaefer. Mark discussed how he has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. In this episode, content coach Brendan Keogh and I dissect my conversation with Mark, riffing on key insights and takeaways that we found interesting, informative and relevant. Our discussion will be of interest to anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour.…
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1 244: How to evolve your personal brand over time [ Interview with best-selling author, Mark Schaefer #EncoreEpisode ] 19:58
19:58 Play Later Play Later Lists Like Liked19:58
Play Later Play Later Lists Like LikedOne theme we dip in and out of here on the podcast is how do we continue to evolve as entrepreneurs and professionals, while concurrently build a sustainable and consistent personal brand over time. No doubt you've seen the marketing advice around picking a niche and staying in it. And there are elements of that school of thought that stand the test of time. The niche argument is certainly applicable to bona fide experts - those who genuinely have deep domain expertise and who want to establish themselves as go-to authorities in their field of endeavour. But, many of the people I work with (and follow on social media, and interview here on the podcast) are curious, multifaceted individuals - they're thought leaders who often cross boundaries and cover different territories. Yes, they're experts as well in certain areas, but they're also big picture thinkers who spark conversation and connect dots. They don't always have the answers, but they're not afraid to ask questions, explore ideas in public, and bring people along for the ride. This is why we find their content so interesting, and often challenging at the same time. They force us to rethink the status quo; sometimes they can change the way we think about a particular topic or issue with their concepts and ideas. In turn, they often build large engaged audiences as a result of their content, their speaking and their media appearances. Which brings us to today's episode: it's a replay of a previously-published interview with world-renowned blogger, best-selling author and keynote speaker Mark Schaefer. It's actually part two of my interview with Mark. In part one (episode #192 - 'How to build momentum for your ideas'), we discussed Mark's book, Cumulative Advantage , so you might want to check that one out as well as this one if you haven't already done so! In part two (episode #193 - this particular interview), the conversation heads down the path of thought leadership, and how Mark has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. This discussion will interest anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour. Enjoy! Quotable Quote: "It doesn't matter how hard you work and how well you execute, if the strategy is wrong in the first place." CONNECT WITH MARK: Website Twitter LinkedIn Instagram YouTube ********************************* Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders. Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'. Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand: ESTABLISH your voice ENHANCE the credibility of that voice EXTEND the reach of your voice EXTRACT value from the profile and reputation you build in the marketplace Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter…
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1 243: [RECAP] Trevor & Brendan dissect the Shelby Janner interview (How to leverage podcast guest appearances to build your personal brand) 35:05
35:05 Play Later Play Later Lists Like Liked35:05
Play Later Play Later Lists Like LikedIn the last episode of the podcast, I spoke with Shelby Janner of Zilker Media about getting your name out there by being on other people's podcasts. In PR industry speak, this is called 'earned media'. Essentially, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned . A massive opportunity for thought leaders and expert influencers today is to pitch themselves as a potential interview subject to niche podcasts. It's far less intimidating that trying to get up an interview on a major talkback radio station, that's for sure! Podcasts are part of the growing micro-media trend, that is, those niche online channels that are often run by passionate individuals and/or people running small businesses. We're talking here about YouTube shows, live-streams, blogs and email newsletters, as well as podcasts. In this episode, content strategist Brendan Keogh and I pull out and discuss the key takeaways from my previous interview with Shelby, as well as riff more generally on the opportunity for personal brands to extend the reach of their voice by being on other people's podcasts. Plenty of ideas and tips in this show folks! If you're keen to grow your influence beyond your own personal network of friends and connections, then this episode will be of interest! DID you know REPUTATION REVOLUTION is also a newsletter? I'd love it if you could check it out and/or subscribe if you get a moment!…
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1 242: Going small to make it BIG with earned media | Interview with Shelby Janner, Zilker Media 52:55
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Play Later Play Later Lists Like LikedHow to leverage podcast guest appearances to build your professional personal brand In this week's show we zero in on earned media, with particular emphasis on podcasts, or more specifically, being a guest on other people's podcasts. Earned media is a term often used by PR folks. In essence, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned. Whether you've built your personal brand so well that media outlets are coming to you, or you're putting in the time and effort to pitch your story to the media outlets: it's still earned. You've earned the right for that media channel to quote you, to cover your story, to publish an interview with you. And by media, we're talking about the whole gamut here baby: at the top end, you're looking at Tier 1 media outlets such as national and metro newspapers and magazines, commercial radio and TV. Then there are what you'd call Tier 2 media - vertical magazine titles, mainstream blogs, industry publications. And we keep moving down the 'media ladder' until we get to micro-media , that is, those niche online channels that are often run by passionate individuals and/or people running small businesses. We're talking here about podcasts, YouTube shows, live-streams, blogs and email newsletters. It's this lower tier of niche media that we dig into in this episode, with a strong focus on podcasts. We'll allude to the other types of channels, but podcasting is where it's at in this episode: how to extend your reach by becoming a guest on other people's podcasts. To help me unpack what it all means, and how you too can build your personal brand by appearing as a guest on other people's podcasts, I'm joined by SHELBY JANNER - Chief Publicity Director at Zilker Media . Shelby is an expert in pitching podcasts, she has led Zilker Media’s PR team to reach 2.5 million listeners in the past 2 years alone, booking over 100 different podcasts for Zilker Media’s clients. If you're keen to extend the reach of your voice and grow your influence beyond your own personal network of friends and connections, then this episode will be of interest! The micro-media channels may be small, but they can be powerful - and there are no shortage of opportunities available for savvy experts and thought leaders! Let's get into it! P.S. Visit PodcastGuestInsider.com to get your first month of Zilker Media’s new podcast guesting service free. Podcast Guest Insider isn’t just another podcast database. As a subscriber, you’ll get everything you need to pitch yourself to the right podcasts, delivered straight to your inbox. In your first free month alone you’ll get information on 10 vetted podcasts with contact information for you to start pitching yourself to guest on podcasts immediately. *************** Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY. If you like what we talk about here on the Reputation Revolution, you’ll no doubt be interested in what’s on offer at Credible Authority Academy > go to credible authority.com > ALSO: did you know REPUTATION REVOLUTION is also a newsletter? I'd love it if you could check it out and/or subscribe at reputationrevolution.substack.com.…
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1 241: [RECAP] Trevor & Brendan dissect the Ben Cusack interview (digital media mindset) 24:19
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Play Later Play Later Lists Like LikedIn the last episode (#240), TikTok enthusiast and business owner, BEN CUSACK, and I discussed the power of experimenting on social media, especially around short-form video. The theme for that episode was around 'experimentation', and taking risks on social media. By ‘taking risks’, we're not talking about doing anything stupid on the socials (we're all trying to build professional reputations after all) but really, just letting loose a bit:: Showing more of our authentic selves. Trying new platforms. Experimenting with new technologies. Developing new skills. There are a lot of good things that come with that too: in the case of Ben Cusack, it was all about gaining confidence in front of the camera. I call it adopting a digital media mindset , and it's important for anyone wanting to build a thought leader brand to embrace this philosophy. In this episode, Brendan and I cut loose on all the key elements of my discussion with Ben, including: Tackling TikTok Experimenting with short-form video Moving to YouTube (and experimenting with 'Shorts') Ben's LinkedIn content curation strategy (and how he manages to be 'everywhere' on the platform while not spending much time on it Productivity and outsourcing Ben is a 45-year old government grant specialist and business owner whose TikTok account has generated over 10.5 million ‘likes’, with an audience of over 190,000. He must be doing something right! Brendan and I unpack all in this episode, but if you're keen to hear straight from Ben, check out Episode #240 as well.…
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1 240: Developing a digital media mindset & experimenting with short-form video: Special guest - Ben Cusack 45:12
45:12 Play Later Play Later Lists Like Liked45:12
Play Later Play Later Lists Like LikedWhat does it take for a 45-year-old professional to build a following on TikTok of over 190,000, with 10M 'likes' of his videos? HINT: Letting go of perfection and adopting a 'digital media mindset'. Let's face it, it takes time, effort and planning to build a professional personal brand that people know, trust and respect. But sometimes, we over-think things. We get stuck inside our own heads when it comes to creating content and using social media to build our profile and our reputation. If you’re a business owner or a professional expert with years in the trenches and runs on the board, there’s a good chance you might want to get things 100% perfect before publishing anything to social media. It’s this pursuit of perfection: this over-thinking things around content creation, that might be holding you back and therefore, stunting your PR and personal branding efforts. Today’s episode theme is around 'experimentation', and taking risks on social media. BEWARE: It's a wide-ranging conversation! By ‘taking risks’, I’m not talking about doing anything silly. Just letting loose a bit. Showing more of your authentic self. Trying new platforms. Experimenting with new technologies. Developing new skills. There are a lot of good things that come with this: in the case of today’s guest, gaining confidence in front of the camera. I call it adopting a digital media mindset . Because, to be really successful with your content on social media, it’s as much about mindset as it is about the words you use. In this episode, we hear from BEN CUSACK , a 45-year old government grant specialist and business owner whose TikTok account has generated over 10 million ‘likes’, with an audience of over 190,000. In short, Ben takes chances on social media, and it's terrific to hear his story and how he's gained confidence in front of the (mobile phone) camera simply by doing, by putting himself out there and not taking things too seriously. Ben and I cover TikTok, YouTube Shorts, turning blog posts into videos using AI, content curation on LinkedIn and increasing personal productivity through outsourcing. If you tend to over-cook things on social media and have not yet broken out of the mindset that something needs to be perfect in order to be professional, then this episode is for you! CONNECT WITH BEN: TikTok Website LinkedIn YouTube #LearnByDoing #DigitalMediaMindset #ProgressNotPerfection ________________________ Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you’ll no doubt be interested in what’s on offer at Credible Authority Academy.…
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1 239: [RECAP] Trevor & Brendan dissect the Bec Sands interview (personal branding opportunities) 50:03
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Play Later Play Later Lists Like LikedIn the last episode (#237), personal branding coach BEC SANDS and I explored the possibilities that come with being a thought leader, or recognised expert, in today's dynamic 'Reputation Economy'. Of course, positioning oneself for personal branding success requires a bit of planning, including an initial focus on clarity and mindset - topics we discussed in that original interview. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Bec Sands interview, pulling out and discussing actionable insights that you can use! Some of the topics covered include: getting out of your comfort zone dealing with limiting beliefs prioritising - and doing - the work required establishing a lifestyle business that enables people to work effectively from anywhere We also recap Bec's story of how she live-streamed every week on Instagram in order to help her overcome her reticence about appearing on camera. ------------------------- Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you’ll no doubt be interested in what’s on offer at Credible Authority Academy.…
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1 238: Exploring the possibilities that come with today’s Reputation Economy, with personal brand coach, Bec Sands 50:03
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Play Later Play Later Lists Like LikedAccording to the Macmillan dictionary, the Reputation Economy is one in which the reputation of an individual, product or business - as decided by the judgements of others - is their most important asset. We’re all about the individual, here on the Reputation Revolution. We’re talking about the power of the personal brand, folks, and how it’s now the biggest asset we have. The way I look at it: why wouldn’t you want to put your best foot forward? Why wouldn’t you want to influence the perceptions that people have of you? Not in a slimy and fake way, but with authenticity, by adding value and serving others. The possibilities for those individuals who understand the power of reputation, and are able to grow their brand in a genuine way: they’re endless. But there are roadblocks many of us have. Some people have issues with clarity in how they want to show up in the world. Others have limiting beliefs that hold them back. We can create a pathway for ourselves: we can take control of our professional lives, and influence in a positive and genuine way how people perceive us. That’s the theme for today’s episode. My guest today is BEC SANDS , who helps exceptional people build personal brands and stand out as the go-to thought leaders in their fields of expertise. Bec and I explore the possibilities that come with being a thought leader or recognised expert. There are roughly two parts to our conversation: (1) mindset and clarity, and (2) the opportunities that come with being an active participant in today’s reputation economy. In terms of mindset, we unpack the various roadblocks and how people can overcome them. These limiting beliefs include an unwillingness to change, imposter syndrome and the pursuit of perfectionism. We also chat about making the jump from career to running a personal brand-based business with the ability to work from anywhere. Along the way Bec shares her story how live-streaming every week on Instagram helped her overcome her reticence about appearing on camera. If you're wanting to take your thought leadership journey more seriously, this episode is for you! CONNECT WITH BEC: Website LinkedIn Instagram Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you’ll no doubt be interested in what’s on offer at Credible Authority Academy.…
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1 237: [RECAP] Trevor & Brendan dissect the Joyce Ong interview (Liberated on LinkedIn) ] 24:57
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Play Later Play Later Lists Like LikedIn the last episode (#236) I chatted with Joyce Ong, founder of Tax Nuggets Academy, about using transparency & fun to cut through the noise on social media. That episode focused on Joyce's story who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It’s a great story, and she reveals how she went about it in the chat. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Joyce Ong interview, pulling out and discussing actionable insights that you can use! Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you’ll no doubt be interested in what’s on offer at Credible Authority Academy.…
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1 236: Liberated on LinkedIn: How Joyce Ong uses transparency & fun to cut through the noise 51:59
51:59 Play Later Play Later Lists Like Liked51:59
Play Later Play Later Lists Like LikedWe hear a lot today about building our personal brand on social media, about the need to be open and transparent online … not to mention that well-worn word — authentic! How do we stand out on social media - especially LinkedIn, which as we all know, is a ‘professional’ network, where showing up as your real self can be difficult for many people. Yet, we also know that dropping the veneer, getting out amongst it, taking people behind the scenes of your business or professional life - showing your personality and bringing your whole self to LinkedIn especially: this can work wonders in terms of building a profile and getting people to take notice of who you are, what you do and what you stand for: all hallmarks of professional personal branding. In this episode, we hear from Joyce Ong who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It’s a great story! Joyce is co-founder of TAX NUGGETS ACADEMY, which produces bite-sized training videos for SME accountants and tax advisors. She describes herself as an entrepreneur, content creator, disruptor, rebel against boring, and saviour from sucky training! In this fun and informative conversation, Joyce explains how she lets it all out on LinkedIn - detailing the ups and downs of life as a startup entrepreneur - and how adhering to her policy of radical transparency on the platform has helped her not only stand out from the pack, but also grow her nascent enterprise. Joyce walks us through her story, from working as a consultant at the Australian Tax Office, to running her own training business. Along the way, she prioritised showing up as herself on LinkedIn, a process she found liberating, and unpacks the thinking behind her efforts on the social platform. During the course of the conversation, Joyce touches on: The importance of authenticity on LinkedIn, and why taking people behind the scenes of your professional life can really pay dividends in terms of attracting attention, building an audience and generating business The concept of radical transparency, and what it looks like in action How much time she spends creating content and responding to comments Dealing with negative comments on LinkedIn Earned media opportunities that come from having a growing profile How she juggles personal brand vs business brand The success she’s having with her early efforts with LinkedIn paid ads Joyce also squeezes in a shout-out for a role she’s got going at Tax Nuggets Academy (digital marketing manager), and asks - and gets - some in-the-moment advice around podcasting! Follow Joyce on LinkedIn Visit her website - Tax Nuggets Academy Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you’ll no doubt be interested in what’s on offer at Credible Authority Academy.…
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1 235: [RECAP] Trevor & Brendan dissect the Greg Burgoyne interview (productise your knowledge) 34:25
34:25 Play Later Play Later Lists Like Liked34:25
Play Later Play Later Lists Like LikedIn the last episode (#234) I chatted with Greg Burgoyne, founder of Course Creators Academy, about productising your knowledge and scaling your impact. That episode - and this one too - is all about extracting the value from the profile and reputation you build, and is spot-on for knowledge entrepreneurs - speakers, coaches, mentors, teachers, consultants and advisors. Even if you run a consulting firm or an agency, listen up folks :) In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Greg Burgoyne interview, pulling out and discussing actionable insights that you can use! Greg and I talked about: * Cohort-based courses, and the stages involved in launching and delivering them * Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!) * Delivering online training into enterprise-level organisations * The different types of delivery platforms e.g. Kajabi, Podia (all-in-one platforms) vs course hosting platforms such as Teachable, and Thinkific; marketplaces like Udemy (the “YouTube of paid courses”); WordPress plugin options, plus online community platforms such as Mighty Networks that house courses and training as well as community forums. In turn, Brendan and I go deeper still, expanding on the points that Greg raised in the original interview. Some key takeaways include: start small test and validate your idea get feedback and gain insights ... before committing to a the production of a full course. ALSO: Suck up the marketing function. If you productise your knowledge, you need to also sell what you create! Bottom line: The opportunities for expanding your knowledge business and scaling your impact are immense!…
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1 234: Productise your knowledge + scale your impact with Greg Burgoyne, Course Creators Academy 48:38
48:38 Play Later Play Later Lists Like Liked48:38
Play Later Play Later Lists Like LikedIn this episode we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace. I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are looking at ways to maximise their revenue without killing themselves in the process. My guest today is GREG BURGOYNE from New Zealand. Greg is the founder of the Course Creators Academy; he helps thought leaders and experts (coaches/consultants) unpack their valuable IP and create an offering in order to scale their impact. In the conversation, we touch on a number of topics associated with the process of productising one's knowledge for commercial gain, including: * Cohort-based courses, and the stages involved in launching and delivering them * Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!) * Delivering online training into enterprise-level organisations * The different types of delivery platforms e.g. Kajabi, Podia (all-in-one platforms) vs course hosting platforms such as Teachable, and Thinkific; marketplaces like Udemy (the “YouTube of paid courses”); WordPress plugin options, plus online community platforms such as Mighty Networks that house courses and training as well as community forums Greg says it's important when starting out to begin small, validate your idea, then do it live: "don’t necessarily productise it straight away". We cover self-sabotage, and people's aversion to the marketing and sales function involved in building a business around course creation. QUOTABLE QUOTE: “Who is going to thank you on the other side of stepping out of your comfort zone?” Check out Greg's website , or connect with him on LinkedIn .…
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1 233: [RECAP] Trevor & Brendan dissect the Michelle J. Raymond interview (LinkedIn Company Pages) 28:14
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Play Later Play Later Lists Like LikedIn the last episode (#232) I chatted with Michelle J. Raymond from Good Trading Co. about LinkedIn Company Pages, and whether they're effective for personal branding purposes. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Michelle interview, pulling out and discussing actionable insights that you can use! So much gold coming from my chat with Michelle. Topics we covered in the conversation (and largely further discussed with Brendan): 👍 Why it’s worth looking at Company Pages with “a fresh set of eyes” 👍 Why you should think of your LinkedIn Company Page as a "greatest hits album" 👍 Tips to grow your LinkedIn Company Page 👍 Producing LinkedIn Lives: personal profile, or Company Page? THIS EPISODE IS BROUGHT TO YOU BY CREDIBLE AUTHORITY ACADEMY : It's your turn to profit from your ideas, your wisdom, and your experience.…
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1 232: How to build your personal brand using LinkedIn Company Pages, with Michelle J. Raymond, Good Trading Co. 48:59
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Play Later Play Later Lists Like LikedIf you’re building a professional personal brand today, there’s probably a 95% chance you’re on LinkedIn. You might not be as strategically active as you could be (that’s a story for another day!), but you at least have a personal profile and probably are publishing content on a regular/semi-regular basis. If you’re running a business - even if you’re a solopreneur and the business is YOU! - LinkedIn becomes perhaps even more important, so you want to be able to get the most out of the platform. If this sounds like you, keep reading (or just start listening to this episode!). So, you have your personal profile buttoned down, but have you thought about setting up a LinkedIn COMPANY PAGE (aka LinkedIn Page, and LinkedIn Business Page)? Wait … whaaat ? Like many of us, you’re no doubt busy enough without adding what is effectively another social channel! Hear me out. It might sound counter-intuitive, creating a Company Page if you run a personal brand-based business. I mean, shouldn’t the personal profile be your focus? Well, yes ... and, no. My guest for this episode - Michelle J. Raymond - puts forth a solid case as to why having a LinkedIn Company Page, alongside your personal profile, is a savvy marketing move. Michelle is a B2B social selling consultant and LinkedIn strategist and trainer. She is founder of Good Trading Company , co-author of the book “Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages." - and host of the GOOD FOR BUSINESS show. Indeed, Michelle is such a huge advocate for LinkedIn Company Pages that she operates three of them, along with her personal profile! Want to know how she makes them all worth together? Check out this episode! Topics covered in this conversation: Why it’s worth looking at Company Pages with “a fresh set of eyes” Why you should think of your LinkedIn Company Page as a "greatest hits album" Tips to grow your LinkedIn Company Page Producing LinkedIn Lives: personal profile, or Company Page? Michelle’s approach to LinkedIn (generally) and how much time she spends on the platform We also touch on LinkedIn audio events and LinkedIn newsletter functionality [ QUOTABLE QUOTE ] “Stop collecting Page followers, it’s not inspiring to anybody … start building your B2B community, start being the go-to source for your industry.” - Michelle J. Raymond Connect with Michelle on LinkedIn Follow Good Trading Co on LinkedIn THIS EPISODE IS BROUGHT TO YOU BY CREDIBLE AUTHORITY ACADEMY : It's your turn to profit from your ideas, your wisdom, and your experience.…
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1 231: [RECAP] Trevor & Brendan dissect the Sonja Nisson interview ('deep content') 22:45
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Play Later Play Later Lists Like LikedIn the last episode (#230) I chatted with Sonja Nisson, from the School of Valuable Content, about unlocking & shaping your ideas through "deep content". In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Sonja interview, to go, ahem, deeper into the concept of 'deep content'. Bottom line: Ideas that matter. Caring about what you do: the content you publish, matters! If you're an aspiring thought leader wanting to explore ideas in public and build reputation for your thinking, then you'll really get a lot out of this conversation, plus the previous episode, my interview with Sonja.…
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1 230: Unlocking & shaping your ideas through deep content, with Sonja Nisson, School of Valuable Content 45:31
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Play Later Play Later Lists Like LikedTo build a credible thought leader brand, you need to be able to unlock, shape and communicate your ideas. One way to do this is by producing 'deep content' that sparks conversation and attracts an audience. Sonja Nisson is an independent brand strategist and content coach from Bristol in the UK. In this episode, Sonja and I get philosophical about creating content that matters. Sonja calls it 'deep content'. Deep content positions you, unequivocally, as the expert in your field, she says. It shows your commitment to your specialist subject. Going above and beyond - not many people will do this, you have the edge. You learn so much by doing it.: your expertise deepens. It leads to other things. Never underestimate the serendipity factor of releasing deep content into the world, Sonja says. Sonja touches on the power of intimacy and vulnerability in your writing, and shares the concept behind producing 'stock and flow' content. Sonja and I also discuss the different examples of deep content, and explain how it can come in many forms. FURTHER READING: Beyond blogging: deep content to change your business and your life CHECK OUT SONJA'S BUSINESS - School of Valuable Content Follow Sonja on Twitter…
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1 229: [RECAP] Trevor & Brendan dissect the Ashley Faus interview (Expert vs thought leader: what’s the difference?) 23:16
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Play Later Play Later Lists Like LikedIn the last episode (#228) I chatted with Ashley Faus about the differences between subject matter experts and thought leaders, and why does it matter? In this episode I sit down with content strategist and ghostwriter Brendan Keogh to recap the Ashley interview, to go deeper into the ‘expert vs thought leader’ debate, and pull out what we think are the important distinctions. Here are some of the sub-topics we riff on: Why humility is a hallmark of a genuine thought leader (and what does this look like in action) Self-awareness: what kind of impact do you want to have in the world? Why it’s important to evolve as a professional (whether expert or thought leader) The commoditization of expertise, and why experts need to be strategic in how they differentiate themselves (because the ‘expert world’ is pretty crowded!) - from a personal branding perspective, this includes your personality, your values and principles, and your philosophy The merged expert/thought leader e.g. Joanna Penn aka ‘The Creative Penn’ (she's an authority on becoming an 'authorpreneur' and building a sustainable enterprise around your writing) Utility content (useful, helpful, how-to) vs leadership content (more visceral and thought provoking) Just because you publish a book doesn’t make you a thought leader: “there’s a higher bar than that,” says Brendan Do you have aspirations to become a thought leader: Are you prepared to put in the work to make that a reality? Are you prepared to publicly challenge the status quo, which is a hallmark of a thought leader? Why thought leaders need purpose and direction, but not necessarily be locked down to a narrow niche (“give yourself permission to grow and evolve”) We also refer to Ashley’s riff on why experts shouldn’t attempt a TED Talk (and why thought leaders shouldn’t be in customer support!) Ashley has developed a framework that she calls the Four Pillars of Thought Leadership - you can check it out here . *** Reputation Revolution: Brought to you by the Credible Authority Academy ***…
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1 228: Expert vs thought leader: what’s the difference? A discussion with Ashley Faus, Atlassian 50:19
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Play Later Play Later Lists Like LikedWe recently covered on the podcast the vexed question: Personal brand versus business brand - which one should we focus on? In this episode, we tackle an equally common question: What’s the difference between subject matter experts and thought leaders? To help me dig deeper into this topic, I am joined by Director of Integrated Product Marketing at Atlassian, Ashley Faus . This is a subject dear to Ashley’s heart, and she has some strong views on it! Ashley has developed a framework that she calls the Four Pillars of Thought Leadership - you can check it out here . She unpacks the framework and its four pillars: Credibility Profile Prolific Depth of Ideas Semantics, or not? While the whole ‘ expert vs thought leader’ debate might sound like semantics, both Ashley and I agree that understanding the key differences between the two really does matter. Talking points include: Old school thought leader vs the ‘new’ thought leader How some businesses approach thought leadership (badly) - looking at you SaaS companies! Why experts shouldn’t attempt a TED Talk (and why thought leaders shouldn’t be in customer support!) What value do you provide to the audience? It matters! Why thought leaders and experts need to keep updating their knowledge. The concept of 'Expertville vs Visionary Town' We also have a sidebar conversation about LinkedIn, and why it's important to be intentional with the content we post on the site, plus we wade into the ‘professional content’ vs 'personal content' debate! Name-checked in this episode: Joanna Penn Andrew Davis Mark Schaefer David Meerman Scott Andy Crestodina It's a fun and energetic discussion, I hope you enjoy it! CONNECT WITH ASHLEY ON LINKEDIN *** Reputation Revolution: Brought to you by the Credible Authority Academy ***…
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1 227: [RECAP] Trevor & Brendan dissect the Oscar Trimboli interview 33:39
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Play Later Play Later Lists Like LikedIn the last episode, I chatted with Oscar Trimboli about his personal brand journey, and how he has built a sustainable international business off the back of his professional profile and reputation. In this episode, I get together with content strategist Brendan Keogh to dissect that interview, and unpack various key aspects of what Oscar shared (and he shared a lot of gold!). If you listened to Oscar's story and found what he had to say interesting, I think you'll find this particular episode informative as Brendan and I recount our top takeaways. Oscar's story is a good one. If you're wanting to build a personal brand-based enterprise, episode #226 is required listening! >>> DID YOU KNOW I PUBLISH AN EMAIL NEWSLETTER, ALSO CALLED REPUTATION REVOLUTION? You can check it out (and subscribe) here !…
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1 226: How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY] 48:57
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Play Later Play Later Lists Like LikedWow, this is one heck of an episode! If you listen to this podcast, even if it's only every now and then, I bet you're probably interested in how you can build your personal brand in a sustainable way so you can take advantage of the myriad opportunities that come with being an active participant in today's 'Reputation Economy'. My guest today has done exactly this and is indeed an active participant in today's 'Reputation Economy'! He has, over time, built a global profile and reputation as one of the world's leading listening experts. His name is Oscar Trimboli , he lives in Sydney, and this is his story. Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world. Of note, Oscar is an author, host of the Apple award-winning podcast Deep Listening , and a sought-after keynote speaker. In this conversation, Oscar tells his personal brand story, including how he left the corporate world and later evolved into the global listening expert he is today. He shares in detail his content strategy across owned, earned and social media channels. Oscar touches on a range of topics. He explains: how he came to the realisation he was an expert at listening. how when he started, there was one clear expert in the space globally, and that he had to educate the market on the importance of listening. that the content he produced in the first two years was “absolute rubbish” - he has been focusing on the positive aspects of listening ("It wasn’t getting any traction because I wasn’t talking to their problem, I was talking to my hypothetical solution” how podcast guest interviews result in real business benefits Oscar also unpacks how he generates his income. QUOTABLE QUOTE: “Create content where they (the audience) are at, and break it down as simply as possible, and express that in multiple ways” On the R eputation Revolution podcast, we cover the four core pillars of building a successful and respected professional personal brand: ESTABLISH your voice ENHANCE the credibility of that voice EXTEND the reach of your voice EXTRACT value from the profile and reputation you build in the marketplace Oscar ticks all of these boxes! His story is a good one. If you're wanting to build a personal brand-based enterprise, this episode is required listening! CONNECT WITH OSCAR: LinkedIn Twitter (Details re Oscar's new book here )…
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1 225: How to use press releases to increase personal brand visibility & credibility - with Mickie Kennedy, eReleases 45:59
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Play Later Play Later Lists Like LikedIf you want to 'crack' the media on a decent scale, you need leverage. Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders for your personal profile and reputation. But it can be a tough gig. It needs to be approached strategically, and requires a fair bit of unrelenting 'grunt' work. As a general rule, for entrepreneurs, experts and thought leaders - the best way to go is pitching your story idea to a specific (and relevant) journalist, editor or broadcast producer. Pitch, by pitch ... by pitch. Quality over quantity. Having a publicist or media relations representative doing it on your behalf can help, but it costs money to do it properly, given the amount of man-hours required to do the job properly. But there is another method you can employ. Press releases. To be more specific: press release distribution at scale. Now, coming from the PR world, the press release has its fair share of critics. Indeed, some even claim that the press release is dead ! Personally, I have a love-hate relationship with it (to be fair, as a tool, the release is okay and serves a purpose, the issue is more around the mindless blasting of irrelevant unprofessional-looking press releases to hundreds of journalists in one hit - we call it 'spray and pray' in the industry). Maybe we shouldn't be so hasty in writing off the humble press release. There appears to be life in the old dog yet! Enter Mickie Kennedy ... In this episode, Mickie explains how press releases distributed en masse via an email or wire service can turbo-charge your visibility and credibility (and generate real business revenue as well). Mickie is an expert at helping small businesses, authors, and startups increase their visibility and credibility. He founded eReleases 22 years ago after realising small businesses needed a press release service they could afford. Today, eReleases provides entrepreneurs and thought leaders with real-time access to the media and to a national newswire – all with a personal touch. In this chat, Mickie and I cover a range of topics associated with press release writing and distribution, including: the distinction between wire services and email distribution what makes for an effective press release the importance of including a compelling quote/s in your press release creating headlines (and why you shouldn't get too cute when doing so) the strategic use of press releases: what that looks like, and what sort of results you can generate if you do it properly How one eReleases client generated 150 articles using press release wire distribution, resulting in $10M in business revenue Why the art of newsjacking is difficult to sustain (and if you go down this path, then having a contrarian view can help you cut through the noise) Says Mickie: "A journalist is a gatekeeper and they are deciding what is really relevant and compelling they can share with their audience." Get access to Mickie's free masterclass : How to build a PR campaign designed to get massive media coverage.…
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1 224: Grounding yourself in your story and your message with voice & acting coach, Jackie Goddard 39:06
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Play Later Play Later Lists Like LikedJerry Seinfeld once quipped: “According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.” We are always presenting ourselves, our story and our ideas, whether we’re speaking on-stage or at a meet-up, in boardroom meetings, in our video content, and podcast interviews. But for many of us, it's not something we like doing, while others don't mind speaking in public, but they make a hash of it because they're not prepared, and they don't necessarily take their audience into consideration. Let's cut to the chase: Building a thought leader brand often will require you to communicate your message from multiple platforms. Not only is it a powerful proposition, but it's also a privilege to be able to present to an audience, whether virtually, in-person on-stage, or via our content (webinars, videos, podcasts, etc). This is the topic we chat about in this episode of the Reputation Revolution , and to help us do just that is JACKIE GODDARD , founder of Power to Speak . Jackie is a creative producer, acting, voice and presentation coach who helps entrepreneurs, leaders and speakers get excited about sharing their business ideas! In this episode, she shares how she works with her clients so they can step up and communicate confidently and powerfully on any platform. Jackie explains the importance of knowing why you’re there (on the virtual or physical stage), and what the value is that you’re sharing. Your story is your bedrock, she says, and you should be able to adapt it to different platforms. Jackie discusses: The power of gaining insights on what people think about you ( she refers to the “criticism sandwich” - good point, bad point, good point) Why creating a bank of personal examples and stories can give you the communications edge ("start a story journal" and collect anecdotes and stories, Jackie recommends) The importance of having a solid understanding of your audience. "You want to inform, interest, entertain your audience": What stories can you tell that will benefit? What do you want your audience to feel? What do you want them to go away and do? What action do you want them to take? Imposter syndrome, and why many people - as per Jerry Seinfeld's quote - are averse to speaking in public. "We have more knowledge on our subject than we think!" Jackie says. Whether you participate in podcasts, panels, meetups, boardroom presentations, workshops, Zoom presentations, or are asked to deliver keynote presentations, you'll find this chat with Jackie helpful and inspiring!…
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1 223: EXPERT PANEL - How to grow your personal brand-based business using paid media & digital ads (w/ Mel Samson, Kym Wallis & Myles Harris) 55:35
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Play Later Play Later Lists Like LikedMassive episode this one folks! We have a panel of three experts discussing all things paid social media and digital ads! When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating leads and sales for your business ... or you might want to supercharge things through paid advertising. Paid media takes many guises in the digital world. To help us unpack what can be a somewhat complex area to many people, we've put together three experts in the virtual room to provide their take on what's happening currently in the world of digital marketing. They are: Melinda Samson, founder of Click-Winning Content Kym Wallis, founder of the Higher Ranking digital agency Myles Harris , independent Facebook ads and social media advertising specialist. It's a full-throttle conversation, which takes in many aspects of the paid digital arena, including: Facebook/Instagram (Meta) advertising Google ads/paid search YouTube ads We also cover SEO and LinkedIn lead generation, as well as last touch attribution and remarketing. Phewww! It's rare to get so much knowledge and in-the-trenches experience packed into the one episode! An example of one terrific tip: If you have one takeaway from this episode, it's this - never accept anything AI-generated from Google (and Facebook) that suggests you take a certain action with your advertising. It might be fine, but make sure you understand first what it means before committing. #GOLD Thanks for listening!…
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1 222: DEEP DIVE 🤿 Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young) 29:24
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Play Later Play Later Lists Like LikedTHIS SOLO EPISODE DIGS DEEPER INTO THE HOT TOPIC OF -- "Should you focus on building your personal brand, or business brand?" It follows on from the previous episode (#221) in which brand strategist, Sam Osborn , content coach, Brendan Keogh , and I discussed this topic, albeit in quite broad terms. However, I felt there was unfinished business. I subsequently blogged about the topic and had conversations with people on LinkedIn and Twitter. I put my thinking cap on. I went for long walks to gain additional clarity around the subject. Here I was: I'd been neck-deep in the PR and marketing arena for many years now; I'd advised countless individuals – entrepreneurs, professional experts and thought leaders – on both their personal and business brands, But I felt I hadn't sufficiently come to any real concrete conclusions to this common issue. It had always been, in my instance anyway, a case by case proposition, depending on who I was talking to at the time, and what their particular circumstances were. Until now. I decided the best way to help people better understand this branding conundrum and thus have greater clarity as to which strategy would work best for them - 'personal brand vs business brand' - was to provide real-life examples of people who had already gone a fair way down the path, and then unpack their respective situation. Which is what I have done in this episode. I hope you get value from it! REPUTATION REVOLUTION is brought to you by Credible Authority Academy.…
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1 221: Business brand vs personal brand | Featured guests - Sam Osborn & Brendan Keogh 48:45
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Play Later Play Later Lists Like LikedG'day folks, my name is Trevor, and welcome to Season 6 of the Reputation Revolution show. In this episode we tackle the much-debated topic - Business brand vs personal brand: Which one should you focus on? It's a question I get asked a lot, and one to which there is no definitive answer, as a number of variables will often come into play. But ... it's definitely worth digging into if you're in business, because as we know: when it comes to all things PR, marketing and communications (including content and social media) - clarity is king! To help me tackle the 'business brand vs personal brand' debate, I've co-opted two experienced pros to provide their ideas, insights and opinions on the topic. They are: SAM OSBORN - a leading brand strategist who helps businesses drive stronger revenue, branded communication and customer love BRENDAN KEOGH - a marketer and coach who helps thought leaders clarify their message and create cut-through content that gets results Sam, Brendan and I provide our respective takes on the 'business brand vs personal brand' theme. Along the way, we also discuss: the concept of branding, and the critical role it plays the importance of values, personality and consistency in building trust examples of personal brands who have also built significantly-sized businesses The role reputation plays in personal branding Leaders of practice areas within a larger firm: how should they approach personal branding? Brand architecture, and when to build a 'house of brands' If you're building a business enterprise around your personal brand but are wondering whether or not you need to put a bit of effort into marketing an associated business entity, then have a listen to this episode for further insights and ideas on the topic. *** REPUTATION REVOLUTION: Brought to you by the Credible Authority Academy ***…
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1 220: Unpacking the 'Credible Authority Method' | Where to next for Reputation Revolution? 42:40
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Play Later Play Later Lists Like LikedToday's episode features a solo riff by show host, Trevor Young aka The PR Warrior. Trevor outlines what he calls the Credible Authority Method , a professional personal branding framework he's been developing for some time now and something he expects will be the topic of his next book. Trevor also chats about some forthcoming plans for the podcast, including a potential change in format, and he wants your feedback (you can email him at trevor.young@prwarrior.com). All this and more!…
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1 219 FROM THE VAULT: Accountant Pat Mannix (aka 'The Tax Champion') unpacks his video marketing strategy 34:16
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Play Later Play Later Lists Like LikedFROM THE VAULT: Previously published as episode 177 - 'Creating authentic video content in professional services | CASE STUDY - Pat Mannix, Paris Financial' __________________________ In this encore episode of the podcast, we chat with Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial. Pat is known as the Small Business Tax Champion . He uses video to share ideas, insights and value with his target audience, the small business community. Pat's videos demystify legislation, unpack complex issues around all things tax, and provide savvy business tips and advice. Plus he doesn't mind delivering the occasional rant against multinational companies that don't pay their fair share of tax! But most importantly, Pat's content is the real deal. Yes, it's valuable content for the intended audience - small business owners - but it's how he presents it that really resonates. With Pat, what you see is what you get - he's a funny guy, and his personality really shines through in his videos. This is very welcome, given a lot of the subject matter is on the dry side! In this this interview, Pat breaks down how he produces his videos, including the production schedule he adheres to and the technology used. He explains the need to inject personality on-camera and why the key to content success is consistency. Pat also discusses how creating content has given him (and his firm) visibility within small business circles, and how this has led to new business opportunities. Pat has done some 150 videos now, so he's got it down to a fine art. But nothing would have happened had he not turned on the camera and had a go! If you've been 'umming and aahing' as to whether you should be creating content but are starting to maybe over-think things to the point where nothing is getting done, you'll be inspired by this chat with Pat Mannix. CONNECT WITH PAT: Paris Financial website YouTube channel LinkedIn profile…
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1 218 FROM THE VAULT: Andy Crestodina on thought leadership marketing, SEO for personal branding and the state of blogging 43:11
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Play Later Play Later Lists Like LikedFROM THE VAULT: Previously published as episode 187 - 'The building blocks of thought leadership marketing with Andy Crestodina' __________________________ In this encore episode of the podcast, we chat with Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios and a world-renowned digital marketing guru. Andy has been in the web design and interactive marketing space for 21 years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing. Andy and host Trevor Young discuss: The building blocks of thought leadership marketing The differences between a content marketer and a thought leader Blogging as a powerful thought leadership marketing tool in 2021 Andy's suggestions on optimising SEO for personal branding, including how to outrank negative media PLUS ... Andy unpacks the state of blogging, and lets us in on some of the interesting findings of his 7th Annual Blogging Survey , If you've ever thought about what thought leadership is, how to extend your personal brand reach as a thought leader, or whether you simply love following thought leaders and get value from their content, you'll find this conversation super interesting! CONNECT WITH ANDY: Website Twitter Instagram LinkedIn…
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1 217 FROM THE VAULT: How being relentlessly helpful can supercharge your personal brand | CASE STUDY - John Espirian, author, B2B tech writer & LInkedIn expert 54:20
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Play Later Play Later Lists Like LikedFROM THE VAULT: Previously published as episode 182 - 'From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful' __________________________ In this encore episode of the podcast, author of Content DNA , John Espirian , unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace. {N.B. After we listen to John's story, John and host Trevor Young shift gears and discuss LinkedIn tips and strategies} John's the real deal. He's a genuine, humble guy. He's not flashy, but he's credible. This makes him the antithesis of many of the self-proclaimed 'thought leaders' we see out there on the web who are good at scoring airtime, but scratch beneath the surface and there's not a lot there. In this wide-ranging chat with Trevor Young, John discusses: why he chose to build his personal brand in the first place his book Content DNA , and why he wrote it the concept of creating personal brand building blocks, and how they helped him establish a unique tone of voice the importance of showing up and relentlessly delivering value time and time again making public promises and staying true to them the 90/10 rule - spending 90% of time on a primary social channel, and 10% on a second one. John also covers blogging, writing styles, and building an email list. In part 2 of the interview, John and Trevor take a deep dive into LinkedIn. John touches on: LinkedIn's algorithm and the potential of organic visibility on the platform versus Facebook the type of content that performs best for John on LinkedIn tips for increasing views of your LinkedIn posts why LinkedIn values 'dwell time' John Espirian quotes: 👉 "Your brand identity is like a hook of a great song: get it right and people will echo it back to you." 👉 "I've found that people who find me through LinkedIn are willing to pay up to 30 percent more than the people who find me through Google." 👉 "You've got to turn up, you've got to do the reps in the gym kind of thing. And eventually you will become known. But you've got to stick at it for long enough for it to happen." CONNECT WITH JOHN: LinkedIn Twitter Website YouTube…
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1 216: A look back at season 5: Lots of personal branding stories, ideas and insights - what did you miss? 26:46
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Play Later Play Later Lists Like LikedIn this special episode, Trevor Young dissects season 5 episode-by-episode. Who were the expert guests featured, and what were the various topics and talking points discussed? It's a great (quick) way to see what you missed (if you did indeed miss some shows), and a reminder of some of the great conversations we had on the podcast. Keep an ear out for season 6, coming your way soon!…
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CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
1 215: A deep dive into strategic content repurposing with Sally A. Curtis 38:04
38:04 Play Later Play Later Lists Like Liked38:04
Play Later Play Later Lists Like LikedWe talk often about content on this show. Indeed, in pretty much every episode, content is mentioned somewhere, and rightly so, because it's such a critical part of building a thought leader brand today. And 'content repurposing' also often gets regularly mentioned in dispatches, because it too plays a key role in personal branding. But we haven't dedicated an entire episode to content repurposing ... until now! In this episode, Trevor Young and expert guest, Sally A. Curtis, go deep into all things content repurposing, covering: What it is Why it is so important How to do it strategically But it's not just a theoretical session! Trevor and Sally provide heaps of practical examples of what content repurposing looks like, when done well. Sally is a content repurposing specialist who works with speakers, authors, thought leaders, coaches, consultants and entrepreneurs. She also hosts the Success Secrets Exposed podcast and video show Sally talks about her content repurposing framework ("amplification, transformation, and productisation"), plus we hear about her method for dissecting her clients' content to identify nuggets of gold - inspiring quotes, bite-sized rants and teachable moments. Visibility & revenue Content repurposing can help entrepreneurs, professional experts and thought leaders to not only raise their visibility ("strategic omnipresence" as Trevor calls it), but also generate additional revenue. Sally reveals how she and her clients are creating additional sales by turning their old content into training programs and information products. QUOTABLE QUOTE: "Let's educate your audience. Let's inspire your audience. Let's inform the audience, let's help them make sense of their world," says Sally. CONNECT WITH SALLY: Website LinkedIn Twitter…
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CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
1 214: THE MINDSET EPISODE - Overcoming self-sabotage with Fiona Redding 1:00:41
1:00:41 Play Later Play Later Lists Like Liked1:00:41
Play Later Play Later Lists Like LikedIn this week's episode of Reputation Revolution, we zero in on the 'mindset' part of personal branding. The topic is a bit different from what we usually cover on the podcast, but it's critically important for entrepreneurs and thought leaders who are keen to fast-track their public profile and professional reputation. If we can't get our mindset right and get on top of roadblocks and issues caused by self-sabotage - i.e. imposter syndrome etc - we can never effectively put ourselves out there online and build a personal brand that is truly representative of our professional selves. How can we create powerful, thought-provoking content if we're constantly second-guessing ourselves? How can we provide useful tips and ideas on social media if we don't deem ourselves worth enough to do so? To unpack all of this is The Happiness Hunter, Fiona Redding , a mindset coach and motivational speaker who helps female founders upgrade their vision, mindset and wellbeing to create a purposeful, profitable life and business. Specifically, Fiona outlines the five ways we self-sabotage, and explains how we can fix it. (FURTHER READING: The five ways you self-sabotage (and how to fix it ) CONNECT WITH FIONA: The Happiness Hunter website LinkedIn Facebook…
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CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
1 213: An insider’s guide to generating quality media coverage with Chenoa Parr 46:07
46:07 Play Later Play Later Lists Like Liked46:07
Play Later Play Later Lists Like LikedThe past two episodes of the podcast have looked at earned media, with emphasis on generating editorial exposure in mainstream media and trade press. 👇 { EP 211 - How to build a national media profile as the go-to expert in your space: Case study with Jake Moore; EP 212 - How owned media can lead to editorial exposure > Content Marketing for PR audiobook chapter } In this episode, we stay with the earned media theme, but go deeper into the process of how to deal with journalists and producers in order to generate editorial exposure for our brand. Of course, what we're wanting to achieve through the media is to increase our reach, grow our influence and continue to strengthen our professional bona fides. Today's guest is Chenoa Parr , a seasoned PR and media relations specialist from Liverpool. Chenoa and host Trevor Young (aka 'The PR Warrior') dissect what it takes to grow a media profile. They cover a variety of topics and key points, including: The importance of having your story and message clear in your mind before you start approaching the media Being able to articulate what it is you do and stand for (as well as what your key areas of expertise are) - do you have a particular philosophy or viewpoint around key trends/topics/issues in your industry? The power of strong story hooks and angles for the media - how to do this strategically, on an ongoing basis, in order to get maximum results for your efforts? What makes a good story hook? What are the types of stories that journalists and broadcast producers are looking for? Tier 1 media vs tier 2 media - plus the opportunities around guest blogging and guesting on other people's podcasts. Journalists are all over Twitter - if you’re serious about media relations, you need to be on the platform. How can you help journalists? Share their content on social media, build relationships with them before pitching your story idea. Opportunities in radio for leaders and experts with a good story to tell and expertise to share. The danger of being too focused on yourself, your business and products - look outwards: why it's important to develop a story hook or ange that connects with a wider topic, issue or trend. Become a student of the media - do your homework before pitching! Several big lessons spring from this discussion: (a) while a PR professional can be a terrific asset in helping you build your media profile, you can still play the media game effectively without one, and (b) media exposure can do wonders for your profile - Chenoa tells the story of the UK yoga instructor whose Facebook Live videos caught the attention of BBC London, which then ran story on her; down the track, a celebrity found the instructor via the story on Google. Terrific yarn! Chenoa also reiterates during the interview: It's important, when pitching the media, to know about wider societal and business trends and issues generally, as well as those pertaining to your industry - this is critical if you want to be topical with your pitches, she says. CONNECT WITH CHENOA: Website Twitter LinkedIn DID YOU KNOW THAT REPUTATION REVOLUTION IS ALSO A NEWSLETTER? SUBSCRIBE ON SUBSTACK.…
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CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
1 212: How owned media can lead to editorial exposure (Content Marketing for PR audiobook chapter) 24:20
24:20 Play Later Play Later Lists Like Liked24:20
Play Later Play Later Lists Like LikedThis podcast episode is dedicated to a full chapter of Trevor Young's book - Content Marketing for PR: How to build brand visibility, influence and trust in today's social age The chapter in question focuses on how owned media can lead to editorial exposure. If you're wanting to leverage the media to build your profile and reputation, this episode will be of interest. Want to get your own FREE audio version of the Content Marketing for PR book? CLICK THIS LINK to gain immediate access to the full audiobook (all 29 chapters). HERE IS THE BOOK BLURB: Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organisations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organisation or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: ● Humanise your company or organisation ● Deepen the connection your brand has with consumers ● Grow your influence within the industry you operate ● Build familiarity and trust in the marketplace ● Connect with the people who influence your clients and customers ● Increase new business leads and sales ● Reduce the customer’s buying cycle ● Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognised, respected and relevant in today’s noisy social world. CLICK THIS LINK to gain immediate access to the full audio version of Content Marketing for PR.…
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CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
1 211: How to build a national media profile as the go-to expert in your space: Case study with Jake Moore, ESET UK 1:01:29
1:01:29 Play Later Play Later Lists Like Liked1:01:29
Play Later Play Later Lists Like LikedWhat does it take to generate 400 items of media exposure in the space of two years? Well, that’s what Jake Moore has been able to do across 2020 and 2021. And not just any media coverage: we’re talking tier 1 editorial exposure. That is, coverage in the top media outlets such as BBC Radio, ITV News, CNBC, Sky News, Forbes, The Times, The Daily Mail, The Independent, Wired, Forbes and Al Jazeera. And that’s just a small portion of what he’s been able to achieve! Jake is a cybersecurity specialist with ESET , a global software company that provides security solutions to businesses and consumers in more than 200 countries and territories. In the space of a few short years, he’s stamped himself as a genuine go-to resource for all things cyber-security in the UK. While earned media takes in speaking gigs at conferences and guest blogging and people saying nice things about you on social media - the guts of earned media is about getting mentioned in mainstream and trade press, and broadcast media. This is what’s going to boost not only your reach of your personal (and business) brand, but also your credibility and perceived authority in the marketplace (there’s a reason why we see so many “As seen in …” media logos featured on the homepages of personal brand websites). But what’s involved in actually doing this? What’s required of the expert to make this happen: not once or twice, but over and over again on a consistent basis? In this episode, Jake walks us through his media journey, covering topics such as: The role relationships play when dealing with the media (hence, in the PR world this practice is called ‘media relations’) The role Twitter plays in real-time connection with journalists Jake’s daily practice of ensuring he’s prepared with story angles and ideas The importance of timeliness in responding to media calls Outbound pitching of story ideas versus managing inbound media requests How to prepare for a media interview, including on-air Zoom calls Balancing personal brand vs employer brand when talking with the media The role ESET UK’s PR agency plays in generating media coverage Blogging, and the power of creating headlines that hook readers (and the media) Do you need a personal brand website if you're working for a company? How YouTube helped prepare Jake for TV interviews with major media outlets While ESET UK’s PR agency plays a crucial role in helping Jake generate exposure in the media, the key message here is preparation: doing what’s required to build relationships with journalists, editors and radio/TV producers. Jake’s tips and lessons are relevant, even if you’re just starting out on your media relations journey, with no outside help. If you're interested in extended your reach by leveraging third-party media, you won't want to miss this interview with Jake Moore! CONNECT WITH JAKE: WEBSITE TWITTER LINKEDIN…
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CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
1 210: Content Profits: How to package & monetise your podcast, blog or online video show - with Yann Ilunga 1:03:38
1:03:38 Play Later Play Later Lists Like Liked1:03:38
Play Later Play Later Lists Like LikedToday's bumper episode unpacks what it takes for thought leaders to generate leads and sales from their owned media channel/s. In other words, how can they monetise the content they create on their podcast, blog, online video show, or email newsletter. Taking centre stage alongside host Trevor Young is YANN ILUNGA , a lead generation and podcasting consultant, international speaker, and podcaster (with over 400 episodes published). Yann and Trevor cover a range of topics to do with content marketing, with emphasis on podcasting and online video. Plus Yann breaks down the system he uses to help his clients engage and convert prospective customers through the use of content. Other topics covered include: content repurposing and the importance of formatting for different channels the rise of the Creator Economy (and what thought leaders can learn from independent content creators) the different ways to productise your services in order to scale the danger of tunnel vision when it comes to client acquisition automation and the 'connective tissue' that is email marketing how to leverage podcast guest appearances to build your business If you're building a strong professional brand and reputation and are wanting to take things up a notch and turbo-charge your business through content, then this is the episode for you! About Yann Yann lives in Finland and helps consultants and coaches create and leverage systems to generate a consistent stream of organic leads and appointments (without having to spend a single cent in paid ads). Additionally, he is the founder of Podcast Success Summit – the world's largest virtual summit for podcasters – and host of the "360 Entrepreneur Podcast", a show that features inspiring conversations with top entrepreneurs, marketers and best–selling authors like Pat Flynn, Kim Garst, John Lee Dumas, Jay Baer and Natalie Sisson. Dubbed "Unicorn-Level Digital Marketer" by Inc. and "Podcasting Advocate" by Forbes, Yann is a polyglot who speaks five languages. Connect on LinkedIn Follow on Twitter Visit Yann's website (Content Profits page)…
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CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
1 209: Building a reputation through blogging and media relations with Belinda White, Founder of Fierce Girl Finance 47:30
47:30 Play Later Play Later Lists Like Liked47:30
Play Later Play Later Lists Like LikedBelinda White is the founder of Fierce Girl Finance , a blog-based online platform that helps women take charge of their money. Belinda describes Fierce Girl Finance as a passion project. She's been at it for five years, and her persistence has paid off as she is now regarded as a genuine expert in the (crowded) area of personal finance education. Belinda unpacks all this in this chat with the PR Warrior, Trevor Young. Specifically, she covers a range of topics including: Building a platform around your passion Finding your voice through blogging The importance of having a vision and mission from the outset Capitalising on media opportunities that come with having an increased profile in the marketplace Doing your homework before pitching a story idea to journalists Juggling blogging with a full-time gig Belinda also discusses how not having a monetisation strategy frees her up to blog on topics she's interested in, versus having to satisfy advertisers and sponsors, as well as pandering to the Google machine! This freedom, she says, brings her joy and helps sustain her interest in maintaining the Fierce Girl Finance blog. >>> Check out Fierce Girl Finance here ! Pssst! Did you know that REPUTATION REVOLUTION is now also an email newsletter? If you like the podcast, you'll love the newsletter :) You can subscribe here if you're interested.…
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CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
1 208: How thought leaders can tap into the growing 'Creator Economy' 23:37
23:37 Play Later Play Later Lists Like Liked23:37
Play Later Play Later Lists Like LikedThe Creator Economy is a big deal. It’s big – HUUUGE! – and it’s getting bigger. What’s the relevance to thought leaders and professional experts? Simple. It’s where all the content ‘heat’ is at the moment. According to Mark Stenberg from Medialyte : "The creator economy consists of individuals with unique skill sets using platforms to monetize their craft.” Bona fide content creators (or ‘content entrepreneurs’, as Joe Pulizzi likes to call them) are busy building their media channel, growing an engaged audience (and considerable influence), and then creating products and services to serve that audience. Many thought leaders and personal brand enterprises, however, tend to already have their business model in train. They are creating content and building an audience often as a way to attract people to their ideas and to build subject matter authority. The ultimate goal, of course, is to build profile and reputation that in turn helps generate more leads and sales for their business, or whatever 'commercial' outcome they seek. In this solo episode, Trevor Young aka the PR Warrior, dissects the Creator Economy and explains why it's important for thought leaders to get a handle on where things are headed in this space. Trevor's advice? Don’t follow your competitors (and end up looking like them). Instead, check out - and seek inspiration from - the new wave of independent content creators who are making a big splash globally in their respective niches. They’re at the cutting edge of what’s happening currently in the world of content marketing and social media, he says. "Go to where the real action is and absorb ideas and insights, and start putting them to work in your business!" QUICK PLUG: Did you know that Reputation Revolution is now a newsletter as well as a podcast? Subscribe today for our free weekly newsletter jam-packed with stories, tips and ideas to help you become a credible, influential voice in your industry >>> here's the link .…
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