Filling out Oracle’s marketing strategy
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To remain competitive with CRM rivals such as Salesforce and Microsoft Dynamics, Oracle announced several additions to its marketing strategy at its annual user conference, OpenWorld. The upgrades strive to better tailor messages to customers and prospects and cater to SMBs.
Brent Leary, partner at CRM Essentials LLC, a CRM consultancy, discusses the impact of the new updates on smaller companies and what Oracle users in companies of all sizes can expect from the announcements.
The post Filling out Oracle’s marketing strategy appeared first on CRM in Focus.
10 episodes