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SMBs and the new SalesforceIQ
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Salesforce has typically been a company that has catered to the larger enterprises’ CRM needs. At Dreamforce 2015, its annual user conference, the company unveiled a new version of its Group Edition software, which is aimed at small- to medium-sized businesses (SMBs). The new product, SalesforceIQ, incorporates technology acquired from Salesforce’s purchase of RelateIQ and aims to bring “a relationship intelligence platform” to SMBs that use it. But can this product provide a viable pathway for companies to eventually upgrade to a larger version of Salesforce1 and does it offer a better value than other systems out there?
Brent Leary, principal at CRM Essentials, a CRM consultancy, talked more about this latest Salesforce offering and what SMBs can hope to get out of it.
The post SMBs and the new SalesforceIQ appeared first on CRM in Focus.
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