Creating Resonance: How Values Shape Consumer Engagement

Customerland

Ready to unlock the power of values in marketing? Join us on this enlightening journey with our guest, David Allison, founder and CEO of Valuegraphics. David passionately shares how his company uses data to comprehend the values of potential consumers, helping businesses create effective and standout campaigns. He reveals how understanding these values can help marketers create campaigns that resonate with their target audiences. But that's not all; this data can help companies identify their unique selling propositions and set themselves apart from the competition.
You can check out David's latest book, "The Death of Demographics" here.
Ever wondered how your values drive your decisions? We'll explore this intriguing phenomenon, taking a deep-dive into the mysteries of the brain. We examine the role of the insula - a part of the prefrontal cortex - in filtering information based on our values. How do emotions influence decision-making? We answer this and more, discussing why converting values into data is crucial. Trust us; this understanding can be a game-changer for marketers in our KPI-driven world.
Lastly, we're going to dissect the role of values in fostering a sense of belonging. We discuss insights from Google XI, sharing how event planners can create more inclusive and engaging gatherings. We introduce the Valuegraphics Belonging Index, a groundbreaking tool that maps what belonging means to different groups. It's an invaluable resource for tailoring experiences to resonate with specific audiences. Join us for this riveting episode unraveling the fascinating intersection of values, decision-making, and marketing!

Chapters

1. Importance of Values in Marketing (00:00:00)

2. The Power of Values in Decision-Making (00:09:45)

3. Values & Belonging in Marketing & Events (00:17:16)

4. The Belonging Index (00:23:22)