Keeping Your Marketing Strategy Ahead of Regulatory Curves

Customerland

Discover the crucial insights on maintaining compliance in marketing communications with industry experts Clay McNaught and Michelle Tilton from Gryphon.AI, who join us to demystify the complexities of navigating current FCC regulations. Their expertise illuminates the potential legal pitfalls that businesses may face with even minor missteps in outbound communication. As we dissect the journey towards ensuring compliant dialogue, learn the importance of staying ahead of the curve to protect your business from the costly repercussions of non-compliance.
In this episode, we cover everything from the growing emphasis on explicit opt-in consent to the increasingly severe fines for non-compliance, which can pose existential threats to companies across industries. The discussion pivots around the transformative effects regulatory changes are having on marketing strategies. For CMOs and marketing professionals, we share pragmatic steps to maintain lead volumes and pivot towards a quality-centric marketing approach, highlighting the necessity of establishing a respectful culture around customer data privacy.
Finally, we tackle the pressing issue of DNC and TCPA violations, emphasizing that the absence of solid communication policies can put your organization in jeopardy. The rise in class-action lawsuits and penalties is a wake-up call for companies to re-evaluate their compliance strategies. Join us for a comprehensive breakdown of these intricate topics, ensuring that your company not only survives but thrives in a landscape where respecting consumer rights isn't just law—it's good business.

Chapters

1. The Importance of Compliance in Conversations (00:00:00)

2. FCC Rule's Implications on Lead Generation (00:05:09)

3. Navigating New FCC Rules (00:13:21)

4. Compliance and Risk in Marketing Operations (00:22:33)

5. Communication Policies and DNC TCPA Violations (00:26:40)