Navigating Customer Engagement in the Age of CDPs and Generative AI

Customerland

Our guest today, Derek Slager, Co-founder and CTO at Amperity - drops anchor to share his insights on the demise of third-party cookies, a change as monumental as the sinking of the Titanic. Armed with his insider perspectives, we'll navigate the murky depths of customer experience, loyalty marketing, and brand ownership, unpacking the opportunities that lurk beneath the surface of this complex issue.
Venturing further into our journey, we cast a spotlight on the role and value of Customer Data Platforms (CDPs) across different industries. As the winds of privacy and regulation blow stronger, we examine how CDPs provide a beacon of light, offering brands a unified view of their customer. From specialist CDPs to those serving as marketing automation tools, our co-founder guest presents a captivating map of this intricate landscape, revealing how Amperity is charting their own course with robust plug-and-play solutions.
We plunge into the mystical depths of generative AI, uncovering how this technological marvel is breathing life into personalization efforts and stimulating a revival of classic machine learning techniques. Yet, every silver lining has its cloud. We pause to question the possible pitfalls of this technology, exploring the true value of generative AI and the importance of getting the data right. As we near the end of our journey, we anchor on the shores of creativity and its impact on future business success. So hoist the mainsail, dear listeners, this episode is set to be a thrilling expedition of insightful discussions and groundbreaking ideas.

Chapters

1. Navigating Customer Engagement in the Age of CDPs and Generative AI (00:00:00)

2. Understanding Implications and Customer Engagement (00:00:01)

3. Google's Cookie Changes (00:02:40)

4. CDP's Role and Value in Industries (00:10:14)

5. Generative AI's Impact on Innovation (00:24:07)

6. Generative AI and Blockchain Misapplication (00:27:56)