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Navigating the Convergence of AI, Ethics, and Retail Engagement
Manage episode 415833402 series 3481684
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In this episode, Sarah Richter, CMO at Emarsys SAP, discusses the evolving role of AI in retail marketing. She'll explore how AI can complement the human touch in marketing, helping marketers stay crucial to brand storytelling while utilizing tools like the AI Product Finder to enhance customer engagement and retention.
We'll also discuss the intersection of data privacy and ethical marketing, with insights on how AI can foster deeper human connections if used responsibly. The conversation will cover the challenges faced by retail media networks and the impact of EU regulations on marketing practices.
Sarah will share strategies to navigate the economic uncertainties of today by focusing on customer-centric marketing. We'll examine the importance of agility in marketing and the need for personalized experiences that replicate the intimacy of a local store visit. This episode will also highlight the changing roles of senior marketers and the ongoing effort to achieve personalization at scale. Join us to gain a deeper understanding of both the changes and constants in the marketing landscape.
Chapters
1. AI Transformation in Retail Marketing (00:00:00)
2. Role of GenAI in Marketing Strategy (00:08:30)
3. Navigating the Ever-Changing Marketing Landscape (00:21:12)
4. Importance of Customer Understanding (00:34:16)
71 episodes
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