Snack50 Consumer Shifts + news from PegaWorld

Customerland

Join Hunter Thurman, founder and CEO of Alpha Diver, as he explores the psychological factors driving our snacking habits. Hunter shares findings from the latest Snack 50 report, revealing how snacks, soft drinks, and fast food serve as tools for emotional self-regulation. Discover how Alpha Diver's PsychPulse database, with over 40,000 entries, provides valuable insights into consumer behavior trends.

Understand the motivations behind food choices with a focus on emotional and rational drivers, including practical rationality, sensory experience, social belonging, and impulse. Neuroscientist T. Siggy Hale’s methodology highlights the rise of store brands over traditional big-name brands, using examples like Walmart's Better Goods to illustrate changing consumer perceptions and the implications for the snack industry.

Additionally, we examine broader behavioral trends influenced by economic and geopolitical factors. Learn how immediate gratification is shaping consumer decisions in sectors such as quick-service restaurants and major snack and beverage brands. As summer promotions drive market dynamics, we also cover the latest from PegaWorld. Don Schuerman and Kate Lepore discuss how Generative AI is transforming enterprise efficiency and digital transformation, with tools like GenAI Knowledge Buddy and GenAI Socrates at the forefront. This episode offers a comprehensive analysis of current trends and innovations.

Chapters

1. Insights From Snack 50 Report (00:00:00)

2. Uncovering Emotional Drivers in Consumer Behavior (00:05:39)

3. Rising Influence of Store Brands (00:11:15)

4. Behavioral Shifts in Consumer Trends (00:17:36)

5. Gen AI Innovations at PegaWorld (00:31:32)

6. Gen AI Enhanced Learning Experience (00:43:33)