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Fleet Feet leader shares customer experience strategy insight
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Though the name Fleet Feet may spur the image of a runner, the retailer is much more than a runner's shoe store. It outfits runners and other athletes with needed footwear, accessories and knowledge from over four decades in business.
Founded in 1976 by Sally Edwards and Elizabeth Jansen, the brand has been running strong ever since and just opened its 271st store.
In the latest episode of the CX Innovators podcast, Alex Tallman, director of retail experience and education at Fleet Feet, talks with RetailCustomerExperience.com editor Judy Mottl about the brand's 3D foot-scanning technology, the focus on store associate education and other customer experience strategies in play.
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