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Gaining Insight from Customer Journey Mapping with Kerri Nelson
Manage episode 197727849 series 1322561
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In this episode of CX Insider, we talk to Kerri Nelson, Founder & CEO of CustomersFirst Now, about how customer journey mapping can really serve as a vital exercise for improving the customer experience. We'll also discuss the importance of understanding not only what customers say, but also what they do. Finally, we'll learn what it takes to operationalize the key findings of customer surveys and mapping exercises - ensuring that the outcome is more than just a pretty picture on the wall.
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Manage episode 197727849 series 1322561
Content provided by CX Show: Conversations on Customer Experience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CX Show: Conversations on Customer Experience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of CX Insider, we talk to Kerri Nelson, Founder & CEO of CustomersFirst Now, about how customer journey mapping can really serve as a vital exercise for improving the customer experience. We'll also discuss the importance of understanding not only what customers say, but also what they do. Finally, we'll learn what it takes to operationalize the key findings of customer surveys and mapping exercises - ensuring that the outcome is more than just a pretty picture on the wall.
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continue reading
22 episodes
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Similar to CX Show: Conversations on Customer Experience
The daily drama of money and work from the BBC.
…
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continue reading
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