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Understanding Voice of the Customer with Ernan Roman
Manage episode 196772666 series 1322561
Content provided by CX Show: Conversations on Customer Experience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CX Show: Conversations on Customer Experience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we talk to Ernan Roman about leveraging the voice of the customer to improve the customer experience. In particular, we’ll spend time digging into Ernan’s work with MassMutual and how their customers ended up influencing their marketing. We’ll also examine the gap between what customers expect and what brands deliver.
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22 episodes
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Manage episode 196772666 series 1322561
Content provided by CX Show: Conversations on Customer Experience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CX Show: Conversations on Customer Experience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we talk to Ernan Roman about leveraging the voice of the customer to improve the customer experience. In particular, we’ll spend time digging into Ernan’s work with MassMutual and how their customers ended up influencing their marketing. We’ll also examine the gap between what customers expect and what brands deliver.
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continue reading
22 episodes
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Similar to CX Show: Conversations on Customer Experience
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
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continue reading
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Go offline with the Player FM app!
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