#28: Navigating Sociopolitical Issues in Emergency Contraception with Stix Cofounder Cynthia Plotch

Decoding Healthcare Innovation

What you’ll get out of this episode:

Cohost Rebecca Gwilt talks with Stix Cofounder Cynthia Plotch about women’s health—an especially timely conversation given the leaked Roe v. Wade decision. Be sure to take our survey (also linked below) to help shape the roundtable we’re hosting this summer with policy makers, advocacy groups, Femtech companies, and telemedicine providers in the reproductive and maternal care space to better chart a unified path forward.

Listen to this episode to discover:

• What it is like to raise money in femtech from investors that are primarily men
• What is it like to build a women's health company, including tips and tricks for others in this space
• How the company’s first emergency contraception product, Relaunch, came to be and the demand, access, and misconceptions around it
• What the leaked Roe v. Wade decisions means for the future of women-centric healthcare companies
• Why Stix decided early on to take a public stand on this issue and how other femtech founders can, too (even if they don’t know how yet)

About our Guest

Cynthia Plotch, cofounder of Stix, is an Inc 100 Female Founder and a member of Forbes Next 1000. Cynthia and her cofounder are passionate about making sure women have the products, education, and support they need to make confident decisions along their health journeys. The company, which is active in 50 states, offers at home pregnancy, ovulation, UTI, and yeast infection tests and related products. Connect with Cynthia on LinkedIn.

About the Company
Stix provides women with the products, education, and support they need throughout their health journey. Check out the pregnancy and ovulation tests & the Stix Library. Learn more at getstix.co.

Additional Resources

• Wondering about the impact of that leaked SCOTUS decision? Nixon Gwilt Law is putting together a roundtable discussion this summer for FemTech innovators. We'll explore how to respond to this pending decision for your business and the industry. Want to be part of it? Start by sharing your thoughts in this confidential survey.
• Be sure to check out episode 21 with Maria Butkovic of Women of Wearables for more on FemTech innovation.
• If you’re not already, be sure to check out our sister podcast, Legally Femtech, hosted by Bethany Corbin, Esq., who will continue covering these developments.

Coming Up

We’ve got a sizzling summer on the way with topics on virtual consultations for pharmacists, care at home initiatives, and much more on FemTech and data privacy. Don’t miss an episode!

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About Your Hosts

Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at