New episodes every other Wednesday. Co-hosted by Carrie Nixon, Esq. & Rebecca E. Gwilt, Esq. Key topics center around healthcare law, policy, innovation, startups & digital health. Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
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The Legally Femtech podcast, sponsored by Nixon Gwilt Law, empowers femtech companies, creators, investors, and users to revolutionize women's health by providing practical, legal, and ethical insights into the healthcare startup community. Your host, Bethany Corbin, is a healthcare innovation and femtech attorney with almost a decade of experience. She is on a mission to help thought-leading companies disrupt and transform the global women's health sector. In each episode, Bethany discusses ...
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DHI Favorite: Episode 15:The Impact of Peripheral Healthcare Innovation with Meghan Gaffney, CEO of Veda Data Solutions
24:16
24:16
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In today’s episode, co-host Carrie Nixon talks with VEDA Data Solutions co-founder and CEO Meghan Gaffney about the impact of “peripheral” healthcare innovations, those platforms and technologies which were not initially designed for healthcare. Listen to discover: How a political entrepreneur and an astrophysicist saw an opportunity for healthcare…
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1
DHI Favorite: Episode 13: Startup, Merger, and Mental Health Advice from CEO of Headspace Health, Russ Glass
28:54
28:54
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28:54
What you’ll get out of this episode Why Headspace and Ginger merged into Headspace Health (and how that partnership came to be) Why Russ ventured into the digital health space after success in more traditional tech startups like Bizo (acquired by LinkedIn) What Headspace Health is doing to improve adolescent mental health—and how it impacts society…
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1
DHI Favorite: What Digital Health Innovators Need to Know About Selling to Hospital and Health System CIOs with Merritt Group EVP Tom Rice and Director of Healthcare Practice Erin Erban (Part 2)
23:05
23:05
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23:05
In this episode, you will discover: How to make KOLs a part of your strategy Why you need short, engaging videos What to budget for marketing Key Takeaways: The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL’s profile and leverage the conte…
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1
DHI FAVORITE: What Digital Health Innovators Need to Know About Selling to Hospital and Health System CIOs with Merritt Group EVP Tom Rice and Director of Healthcare Practice Erin Erban (Part 1)
18:59
18:59
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18:59
In this episode you will discover: What surprising channels influence health system CIOs most What KOLs are and why they should matter to you How to apply trends and statistics from this report to your marketing efforts Key Takeaways: 75% of buyers get their product info from events, and that’s why it’s important to show up. When choosing which to …
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1
DHI Favorite: How Telepet is Changing the Face of Veterinary Medicine with Animal Policy Group Founder and CEO Mark Cushing
41:26
41:26
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41:26
Guest hosts Reema Taneja, Esq., and Kaitlyn O’Connor, Esq. of Nixon Gwilt Law sit in for a vacationing Carrie and Rebecca in this episode. These veterinary telehealth legal experts (and dog lovers!) talk to Mark Cushing, Founder and CEO of the Animal Policy Group, about the growing market for “TelePet,” which is telehealth for pets. Listen to this …
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1
DHI Favorite: Expanding Treatment Options for Opioid Use Disorder with Ophelia Founder Zack Gray
29:43
29:43
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29:43
In this episode, Carrie, Rebecca, and Zack discuss: Why Medication Assisted Treatment (MAT) is a proven treatment for Opioid Use Disorder (OUD) Why only 5% of clinicians are licensed to prescribe buprenorphine and how this drives traffic to the black market How telemedicine breaks down barriers and stigmas for clinicians and patients in the treatme…
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1
AI’s Role for Clinicians and Patients in Behavioral Health with LifeStance Health Chief Digital Officer Pablo Pantaleoni
25:24
25:24
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25:24
In this episode, you will discover: Starting with the unmet need Improving mental health access Human-centered design process Key Takeaways: Before you brainstorm an idea or conceptualize a product or service, consider first what problem, pain point, or unmet need you want to solve and build your organization or company around that. Improving menta…
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1
Transitioning a Pediatrics Research Project to a Commercial Healthcare Business with Picterus CEO Tormod Thomsen
28:01
28:01
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28:01
In this episode you will discover: The importance of business development in digital health startups Transparency with your investors Taking patient monitoring out of the hospital The advantage of building a key opinion leader network Key Takeaways: One common scenario in digital health startups is that they have a high technical and clinical compe…
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1
Practical Applications of AI in Healthcare with Joseph Zabinski, PhD of OM1
24:56
24:56
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24:56
In this episode, you will discover: AI is for optimization and not replacement The two hurdles to implementing AI in healthcare The benefit of LLMs in healthcare Using AI to improve diagnosis and treatment Key Takeaways: Every time there’s a new technology, there’s always a lot of fear surrounding it. With AI, we must always focus our intention on …
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1
DHI Favorite: What Digital Health Innovators Need to Know About Selling to Hospital and Health System CIOs with Merritt Group EVP Tom Rice and Director of Healthcare Practice Erin Erban (Part 2)
23:39
23:39
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23:39
In this episode you will discover: How to make KOLs a part of your strategy Why you need short, engaging videos What to budget for marketing Key Takeaways: The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL’s profile and leverage the conten…
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1
DHI Favorite: What Digital Health Innovators Need to Know About Selling to Hospital and Health System CIOs with Merritt Group EVP Tom Rice and Director of Healthcare Practice Erin Erban (Part 1)
19:33
19:33
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19:33
In this episode you will discover: What surprising channels influence health system CIOs most What KOLs are and why they should matter to you How to apply trends and statistics from this report to your marketing efforts Key Takeaways: 75% of buyers get their product info from events, and that’s why it’s important to show up. When choosing which to …
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1
DHI Favorite: Understanding Digital Health's ROI with Charm Economics Founder Adam Block, PhD
28:57
28:57
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28:57
In this episode, Carrie, Rebecca, and Adam discuss: Why digital health startups need to calculate ROI What types of organizations to consider targeting as customers What range of ROI Adam sees digital health companies produce How to supercharge success by creating value pathways Key Takeaways: When you’re pitching to a CFO, they’re going to be look…
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1
DHI Favorite: 5 Essential Steps in Building a Revenue Model for Your Digital Health Business
16:32
16:32
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16:32
In this episode, Carrie and Rebecca discuss: What a minimum viable revenue model is What 5 questions they ask every new revenue model client Why healthcare business rules are different from every other industry Why determining a revenue model must include designing a compliant business arrangement What happens when your revenue model is noncomplian…
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1
DHI Favorite: Exploring the Rise in Home-Based Care with Sprinter Health VP Seema Otoya
31:31
31:31
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31:31
In this episode discover: How to apply experiences from other industries to healthcare Why you need to focus on customer experience in healthcare How to navigate the challenges of working in the home health space What the advantages are of being missions oriented Key Takeaways: Being in varied and different roles or industries gives you the unique …
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1
Leveraging Value-Based Enterprises to Create Business Model Flexibilities with Luis Argueso of InHealth Advisors
30:39
30:39
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30:39
In this episode, you will discover: A simple definition of a value-based enterprise Why are Value-Based Enterprise arrangements very well suited to digital health companies? How Value-Based Enterprises reward teamwork between organizations Key Takeaways: A value-based enterprise or VBE, is essentially a regulatory construct that permits substantial…
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1
How AI is Changing Treatment for Food Allergies with Ukko CEO Anat Binur
24:03
24:03
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24:03
In this episode you will discover: The food allergy and treatment landscape Protein design opening a new landscape of treatment possibilities Shifting from investing to the operational side of startups and navigating the world of biotech as a female CEO Key Takeaways: The treatment for food allergy is difficult because it requires a balancing act b…
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1
Protecting Intellectual Property for FemTech Founders with Patent Attorney Giordana Mahn
34:33
34:33
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34:33
In this episode you will discover: What is a patent? How soon should you invest in patent protection? What you need to know about design patents for digital companies What the advantages founders gain from talking to a patent attorney Key Takeaways: A patent gives you the right to exclude others from making, using, selling, or importing your invent…
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1
Interactive Patient Systems and the Digital Hospital of the Future with pCare CEO Dave Bennett
32:27
32:27
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32:27
In this episode, you will discover: How interactive patient care will impact the future of healthcare How vendors can be successful in the digital health space What technologists and innovators should keep in mind Key Takeaways: The pandemic accelerated the growth of the digitalization of healthcare. Healthcare providers need to look into leveragin…
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1
Improving Cost and Care Through Data Transparency with Arrive Health CEO Kyle Kiser
28:00
28:00
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28:00
In this episode, you will discover: Why price transparency is important How to understand the impact between a $0 option and a $250 option in the moment of decision How data transparency impacts patient access and health equity Key Takeaways: Moving to a more consumer-directed and consumer-focused model means focusing on creating more transparency …
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1
Expanding a DTx Business from the EU to the US with Petter Aasa of Vitala
27:00
27:00
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27:00
In this episode, you will discover: How continuous touch can help patients’ health improve continuously What the similarities and differences are between the EU and the US in the healthcare space Why healthcare companies should focus on preventive healthcare What Petter recommends for EU companies that plan to expand to the US Key Takeaways: Remote…
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1
The Shift in Healthcare Innovation Towards Globalization with Emily Reiser of TMC Innovation
36:47
36:47
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36:47
In this episode you will discover: What’s driving healthcare’s shift toward globalization How companies can learn from the world around them What big thing international healthcare companies are grappling with Why it is crucial to demonstrate ROI Key Takeaways: There’s a shift in healthcare innovation towards globalization. This can be seen from th…
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1
Why Telemedicine Is So Well-Suited for Menopause Care with Gennev CEO Jill Angelo
30:07
30:07
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30:07
In this episode you will discover: Why menopause is such an important time in a woman's life to pay attention to her health care Why telemedicine is perfect for menopause care Why millennial demand for personalized reproductive services will continue as they move into their 40-50s and what that means for workplaces Key Takeaways: Menopause is not a…
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1
Scaling a Digital Health Business with 2-Time CEO Ohad Arazi of Clarius
27:31
27:31
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27:31
In this episode you will discover: What the difference is in working for a corporation versus a startup when it comes to innovation How Ohad transitioned into the founder journey What the benefits are to using AI in diagnostics What it means to be problem-oriented rather than solution-oriented Key Takeaways: People often have an inaccurate view of …
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1
What Digital Health Innovators Need to Know About Selling to Hospital and Health System CIOs with Merritt Group EVP Tom Rice and Director of Healthcare Practice Erin Erban (Part 2)
23:05
23:05
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23:05
In this episode you will discover: How to make KOLs a part of your strategy Why you need short, engaging videos What to budget for marketing Key Takeaways: The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL’s profile and leverage the conten…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What Digital Health Innovators Need to Know About Selling to Hospital and Health System CIOs with Merritt Group EVP Tom Rice and Director of Healthcare Practice Erin Erban (Part 1)
18:59
18:59
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18:59
In this episode you will discover: What surprising channels influence health system CIOs most What KOLs are and why they should matter to you How to apply trends and statistics from this report to your marketing efforts Key Takeaways: 75% of buyers get their product info from events, and that’s why it’s important to show up. When choosing which to …
…
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1
Charting the Course from Idea to Product with Yoni Solutions CEO Virginia Franco
34:05
34:05
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34:05
In this episode, Bethany Corbin and Virginia Franco discuss: Why it is important to be humble and ask for help Why you should follow quality standards from the beginning How to inspire people to push back against stigma How to manage the push and pull between regulation and innovation Key Takeaways: You must allow yourself to ask for help. It’s imp…
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1
Direct-to-Consumer Femtech Business and Marketing Strategies for with Mira CEO Sylvia Kang
28:41
28:41
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28:41
In this episode, Bethany Corbin and Sylvia Kang discuss: Why launching a startup is more difficult than you expect Why a product has to have a market fit How to create a brand message that resonates with consumers How organizational structure helps companies scale and grow Key Takeaways: Launching a startup will always be harder than you think, so …
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1
Navigating Early Steps in Launching a Femtech Business with Reya Health Founder Dallas Barnes
48:59
48:59
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48:59
In this episode, Bethany Corbin and Dallas Barnes discuss: Why birth control shouldn’t be a one-size-fits-all solution What misconceptions people have about birth control Why it is important to get feedback from your users How to manage the uphill battle of pitching in FemTech Key Takeaways: Birth control is an individualized journey and not a one-…
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1
FemTech Fundamentals with Longevity Capital Managing Partner Kate Batz
16:26
16:26
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16:26
In this episode, Bethany Corbin and Kate Batz discuss: Why women’s health companies don’t get the attention they deserve Creating progress in FemTech Addressing women’s health span Bringing attention to your health Key Takeaways: Women’s health companies don’t get the attention they deserve because only 4% of tech investment goes into life sciences…
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1
FemTech Startup Advice with Dr. Brittany Barreto (Part 2)
43:01
43:01
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43:01
In this episode, Bethany Corbin and Brittany Barreto discuss: How to Empower your position in a founder-investor relationship How a convertible note and a safe are different What five terms you need to get familiar with in regard to convertible notes How to push back and set your own terms Key Takeaways: As a founder, you have power in the founder-…
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1
The Impact of Regulation on the Design and Commercialization of FemTech Products with Innovation Researcher Jessica Platt
40:11
40:11
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40:11
In this episode, Bethany Corbin and Jessica Platt discuss: What it means to design for inclusivity What role regulation and innovation play in FemTech Why companies need to be intentional in data privacy Whether regulations should be decreased in favor of emerging industries Key Takeaways: Designing for inclusivity is all about moving beyond the ma…
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1
Exploring the Rise in Home-Based Care with Sprinter Health VP Seema Otoya
30:56
30:56
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30:56
In this episode you will discover: How to apply experiences from other industries to healthcare Why you need to focus on customer experience in healthcare How to navigate the challenges of working in the home health space What the advantages are of being missions oriented Key Takeaways: Being in varied and different roles or industries gives you th…
…
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1
Expanding Treatment Options for Opioid Use Disorder with Ophelia Founder Zack Gray
29:18
29:18
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29:18
In this episode, Carrie, Rebecca, and Zack discuss: Why Medication Assisted Treatment (MAT) is a proven treatment for Opioid Use Disorder (OUD) Why only 5% of clinicians are licensed to prescribe buprenorphine and how this drives traffic to the black market How telemedicine breaks down barriers and stigmas for clinicians and patients in the treatme…
…
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1
Achieving Health Equity Through Process Improvement and Data Ethics with Director, Account Management & Operations of SimpliFed, Christina Miller
32:44
32:44
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32:44
In this episode, Bethany Corbin and Christina Miller discuss: What data governance is What the consequences are for irresponsible data governance How to maintain data equity Why data governance is a front-end investment Key Takeaways: Data governance is how the culture in an organization makes decisions on how to organize and categorize data, who h…
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1
How to Tell Your FemTech Startup's Story to Investors with OCON Healthcare CEO Keren Leshem
53:32
53:32
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53:32
In this episode, Bethany Corbin and Keren Leshem discuss: Why you need to know your investor audience Why investment is a two-way street How to develop your story and pitch How to Communicate with investors and your team Key Takeaways: Know your audience. Know exactly who to go to, when you need to raise your funds, how much you're raising, how muc…
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1
Investing in Women Founders with Portfolia CEO Trish Costello
31:59
31:59
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31:59
In this episode, Carrie and Trish discuss: What the consequences are when women’s health is underfunded Why women’s health is underfunded How to drive innovation in women’s health What the emerging issues are in women’s health Key Takeaways: Innovation in women's health has been woefully underfunded and it results in compromised health outcomes and…
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1
FemTech Startup Advice with Dr. Brittany Barreto (Part 1)
41:34
41:34
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41:34
In this episode, Bethany Corbin and Dr. Brittany Barreto discuss: How to choose between C Corp vs LLC for your FemTech startup When you should start forming your company How much to budget for legal fees What six documents you should have when starting your FemTech company What to expect in Part Two of our discussion Key Takeaways: While startup co…
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1
Improving the Effectiveness of Home-Based Care with Reverence CEO Lee Teslik
29:25
29:25
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29:25
In this episode, Carrie, Rebecca, and Lee discuss: How fragmentation in the healthcare system severely impacts the effectiveness of care Why value-based care is essential to the optimization of home-based care What causes staffing shortages and how to address these issues Key Takeaways: There isn't a lot of coordination that readily happens between…
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1
Understanding Digital Health's ROI with Charm Economics Founder Adam Block, PhD
28:23
28:23
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28:23
In this episode, Carrie, Rebecca, and Adam discuss: Why digital health startups need to calculate ROI What types of organizations to consider targeting as customers What range of ROI Adam sees digital health companies produce How to supercharge success by creating value pathways Key Takeaways: When you’re pitching to a CFO, they’re going to be look…
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1
Femtech Investment and Fundraising Strategy with Oriana Papin-Zoghbi
34:40
34:40
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34:40
In this episode, Bethany Corbin and Oriana discuss: How to bridge the gap between academia and the market Where to find a partner for your startup How to handle rejection (3 tips!) Key Takeaways: There is a lot of medical innovation being done in academia, but most of these stay in academia. Your company could be the bridge that could bring innovat…
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1
What Founders Need To Know About The Post-Dobbs Femtech Investment Landscape With Alice Zheng & Stasia Obremskey
37:52
37:52
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37:52
In this episode, Bethany Corbin, Alice Zheng, and Stasia Obremskey discuss: The impact of the U.S. Supreme Court’s Dobbs decision on femtech investment and funding Areas of women’s health that are particularly suited for investment in a post-Roe v. Wade world The role of private capital in femtech and investment opportunities Tips for femtech start…
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1
Digital Health Solutions and Value-Based Care with CareSignal CEO Blake Marggraff
25:46
25:46
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25:46
In this episode, Carrie and Blake discuss: What exactly is "deviceless remote patient monitoring"? Why did CareSignal choose to focus in the value-based care space as early as 2015 -- and how did they succeed there? What role do Social Determinants of Health play in value-based care models? Key Takeaways: Deviceless remote patient monitoring strike…
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1
Creating Momentum For Your Startup Business with Jessica Karr
28:46
28:46
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28:46
In this episode, Bethany Corbin and Jessica Karr discuss: Creating the greatest positive impact with your product Collaboration in the Fem Tech industry Advice for early start ups How to get better at pitching Key Takeaways: Companies that are now focusing on sustainability need to realize that they have to put more attention on the side of positiv…
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1
Breaking Taboos in Women's Sexual Wellness with ZaZaZu CEO Jingjin Liu
46:25
46:25
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46:25
In this episode, Bethany Corbin and Jingjin Liu discuss: How to build inner confidence in order to ask for more Why there needs to be more conversations on sex and tech How broad the range of sex tech is How we can promote education on sexual wellness Key Takeaways: If women are not even able to ask for pleasure in the bedroom, how will they be abl…
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1
FemTech Startup Advice from LEIA Founder Astrid Gyllenkrok
38:35
38:35
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38:35
In this episode, Bethany Corbin and Astrid Gyllenkrok discuss: Astrid’s founder journey with LEIA Where to start with your own femtech company How to scale and when to push for growth How to remain resilient by surrounding yourself with people Key Takeaways: If you want to start your own femtech company, you need to start with data. Data drives val…
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1
5 Essential Steps in Building a Revenue Model for Your Digital Health Business
15:58
15:58
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15:58
In this episode, Carrie and Rebecca discuss: What a minimum viable revenue model is What 5 questions they ask every new revenue model client Why healthcare business rules are different from every other industry Why determining a revenue model must include designing a compliant business arrangement What happens when your revenue model is noncomplian…
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1
How to Brand Your Femtech Startup with Ari Krzyzek
41:51
41:51
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41:51
In this episode, Bethany Corbin and Ari Krzyzek discuss: Creating a brand purpose statement Finding out who your ideal audience is Deciding when you should create your brand Marketing strategies for reproductive health products Key Takeaways: If you truly embrace design and even branding at the earlier stage, you're gonna save a lot of time and eve…
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Episode 33- Privacy and Security Frameworks for Connected Devices and the Internet of Medical Things
35:34
35:34
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35:34
What you’ll get out of this episode Rebecca talks with Bethany Corbin and Ashleigh Giovannini, two powerhouse attorneys at Nixon Gwilt Law. These national and international privacy experts highlight what healthcare innovators need to know about the Internet of Medical Things and the evolving privacy and security frameworks for digital health connec…
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Operationalizing Diversity and Inclusivity: A Femtech Analysis and Case Study
25:35
25:35
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25:35
In this special episode of Legally Femtech, join host Bethany Corbin for a continued exploration of incorporating diversity and inclusivity into femtech products. Bethany speaks with Belen Copetti, a creative director working at Mira Fertility, who is in charge of establishing the brand's creative and marketing strategies. Belen has worked in the m…
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Episode 32: How upcoming laws and policies will impact the future of virtual care with American Telemedicine Association VP Kyle Zebley
30:47
30:47
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What you’ll get out of this episode Carrie talks with American Telemedicine Association (ATA) Vice President of Public Policy Kyle Zebley about how upcoming laws and policies will impact the future of virtual care. Listen to Discover: What the significance of the new bill, H.R. 4040, that was recently passed by the US House of Representatives, is a…
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