The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Connected Strategies (w/ Nicolaj Siggelkow)
Manage episode 255245316 series 2631927
Content provided by Jeff Schatten. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Schatten or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nicolaj Siggelkow is a business Professor at the Wharton School of business at the University of Pennsylvania. He received a Ph.D. in Business Economics the Harvard Business School. His research on how firms create and sustain competitive advantage has been published in the leading management journals, including the Academy of Management Journal, Management Science, and Organization Science. Professor Siggelkow is one of the most sought-after professors in Wharton’s MBA program, having been the recipient of more than 20 teaching awards. He also has extensive experience in executive education, teaching in a range of open enrollment and custom programs.
His most recent book “connected strategies” explores how to create tighter connections between firms and customers.
47 episodes
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Manage episode 255245316 series 2631927
Content provided by Jeff Schatten. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Schatten or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nicolaj Siggelkow is a business Professor at the Wharton School of business at the University of Pennsylvania. He received a Ph.D. in Business Economics the Harvard Business School. His research on how firms create and sustain competitive advantage has been published in the leading management journals, including the Academy of Management Journal, Management Science, and Organization Science. Professor Siggelkow is one of the most sought-after professors in Wharton’s MBA program, having been the recipient of more than 20 teaching awards. He also has extensive experience in executive education, teaching in a range of open enrollment and custom programs.
His most recent book “connected strategies” explores how to create tighter connections between firms and customers.
47 episodes
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Similar to Demystifying Organizations
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Brian Burns
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continue reading
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