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Scent Marketing with Marisa Sanfilippo

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Manage episode 335886845 series 1392996
Content provided by Luke LaBree. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luke LaBree or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In her article "The Smells That Make Shoppers Spend More" Marisa discusses how smell has a strong link to emotion and, therefore, spending. How scent marketing and scent branding are complex strategies involving science and art, intended to enhance customer loyalty and spending. And how using ambient scents to make your business smell good can have other applications, such as decreasing stress and anxiety. In this episode we're connect the topic to food service to hopefully help you make more cents with your scents, if that makes sense...

For more foodservice news, resources, products and business insights visit us online at www.dennisexpress.com. For the original article from Marissa Sanfilippo click here: businessnewsdaily.com/3469-smells-shoppers-spend-more.html

  continue reading

85 episodes

Artwork
iconShare
 
Manage episode 335886845 series 1392996
Content provided by Luke LaBree. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luke LaBree or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In her article "The Smells That Make Shoppers Spend More" Marisa discusses how smell has a strong link to emotion and, therefore, spending. How scent marketing and scent branding are complex strategies involving science and art, intended to enhance customer loyalty and spending. And how using ambient scents to make your business smell good can have other applications, such as decreasing stress and anxiety. In this episode we're connect the topic to food service to hopefully help you make more cents with your scents, if that makes sense...

For more foodservice news, resources, products and business insights visit us online at www.dennisexpress.com. For the original article from Marissa Sanfilippo click here: businessnewsdaily.com/3469-smells-shoppers-spend-more.html

  continue reading

85 episodes

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