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#179: How to Sell Digital Courses Without Paid Ads
Manage episode 403576868 series 2862790
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I opened the email, and it said that words are the only difference between a 7 and 8-figure business. My immediate reaction was, “Nope!”. But in reality, words impact our business greatly from social media to email language, website to course content, sales pages to webinar slides.
Words are critical when we want to sell digital courses without thousands of dollars on paid ads. Words will still matter even if we want to spend thousands on ads.
Words impact everything that we do. So is that the only thing that is different between a 7 and 8-figure business? Not necessarily. Still, it is an incredibly important piece that must be mastered, regardless of income level. It is for more than just 6, 7, and 8 figure business owners. It matters even before turning a profit.
But how do we get the words working? Based on my 15+ years in psychology and my experience as a StoryBrand Certified Guide. Today I’m going to share 5 adjustments that we can make to any piece of copy so that by the end of today’s episode you’ll be set up to make your messaging more magnetic and not reliant on wasted advertising dollars.
And the 3rd adjustment feels the strangest to implement, so I’ll share my favorite way to implement the third adjustment to take away the potential embarrassment that can happen.
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