Dr. John Whyte: CMO of WebMD & Healthcare Information

Doctors in Business

Content provided by Doctors in Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Doctors in Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

5M ago 38:39

M4A•Episode home

In this episode, our guest is Dr. John Whyte, MD, MPH, and CMO of WebMD. Dr. Whyte brings years of experience from working for the FDA, CMS, and Discovery Channel to WebMD and helps create high level strategy. Focusing on healthcare mis/information, we discussed the role of AI, drug advertising, challenges during the pandemic, and consumerism in healthcare. This episode ought to be of interest to anyone interested in taking agency over their health information or becoming a physician-businessperson.

This episode was hosted and edited by David Park.

Timestamps

(01:08) Role of CMO at WebMD

(02:17) Balancing corporate and clinical work

(06:10) Med school to health policy space

(08:45) Choosing the right content for WebMD

(11:35) AI in healthcare delivery

(14:35) Health is wealth

(15:30) Growth strategies and initiatives

(18:31) Direct-to-consumer drug advertising

(21:55) Misinformation and transparency

(24:23) Data trends from search engines

(26:29) Challenges and opportunities during the pandemic

(27:45) Controlling social media algorithms

(33:03) Retail healthcare and consumerism

(36:10) Personal goals

60 episodes

#Doctors Who Create #Fitness