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Manage episode 336438118 series 3363861
By now you might know that the entire Rubinshtein family is in business together, working in tight quarters in harmony on a quaint little street corner dental establishment in the Bensonhurst neighborhood of Brooklyn. But what you may not know is that the youngest Rubinshtein called Brandon, did not want to join the rest of the family in the dental world. Instead, he was more inclined to making money by way of investing and technology. In fact, Dr Daniel and all the Rubinshteins can probably credit Brandon with figuring out a way to use social media to grow their little local family business into an internationally sought after (dental) juggernaut that attracts celebrities, pro athletes and those seeking smile make overs the world over. This is the story of how it all came to be...
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