Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Content provided by Lori Harder and Lori Harder | YAP Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Harder and Lori Harder | YAP Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Pillars for Creating Content That Converts and A Magnetic Personal Brand with Jera Foster-Fell
Manage episode 439329355 series 1529957
Content provided by Lori Harder and Lori Harder | YAP Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Harder and Lori Harder | YAP Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Want to explode your business and personal brand online? In this episode, Jera Foster-Fell, aka Jera Bean, shares how she built her TikTok from scratch to over 1.5M followers and different strategies to use for TikTok and Instagram to attract new audiences. Jera is giving away some of the same tactical tips she is hired to teach massive brands like Estee Lauder, MAC, and Adobe to apply to your business. Get ready to dive into content pillars like soft selling, hard selling, and MORE. Plus, get a sneak peek into Jera’s new course, The Video Editing Rodeo, to master creating content that attracts and converts. Listen in for expert tips to elevate your TikTok strategy and take your video content to the next level!
Check out our Sponsors:
Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns.
BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today.
HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn.
Found - Try Found for free at Found.com/EARN.
HIGHLIGHTS
00:00 Meet the social media coach for major brands like Estee Lauder, MAC, and Adobe.
03:00 How SoulCycle shaped Jera’s approach to social media.
10:00 Which platform should I focus on, Instagram or TikTok?
16:00 How to find the perfect content style for your brand.
20:45 What is your content strategy for naturally selling on social?
26:00 Hard selling vs. soft selling on social media.
28:30 How TikTok’s algorithm and FYP improve your content and engagement.
35:00 The course to master your video editing skills.
37:45 Why do apps like CapCut offer more control?
40:00 Why going viral isn't always beneficial for your brand.
44:45 Jera’s top tip to succeed on TikTok.
RESOURCES
Check out the BONUS CONTENT HERE!
Check out Jera's Course - The Video Editing Rodeo HERE
Get glōci HERE Use code: HAPPY at checkout for 25% off!
Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation.
Sign up for GrowthDay - https://www.growthday.com/lori?via=harder
Watch on YouTube - @LoriHarder
My book: A Tribe Called Bliss
FOLLOW
Follow Jera IG: @jera.bean
Follow Jera TikTok: @jera.bean
Follow me: @loriharder
Follow Earn Your Happy: @earnyourhappy
Follow glōci: @getgloci
Girlfriends & Business: @girlfriendsandbusiness
1271 episodes
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Manage episode 439329355 series 1529957
Content provided by Lori Harder and Lori Harder | YAP Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Harder and Lori Harder | YAP Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Want to explode your business and personal brand online? In this episode, Jera Foster-Fell, aka Jera Bean, shares how she built her TikTok from scratch to over 1.5M followers and different strategies to use for TikTok and Instagram to attract new audiences. Jera is giving away some of the same tactical tips she is hired to teach massive brands like Estee Lauder, MAC, and Adobe to apply to your business. Get ready to dive into content pillars like soft selling, hard selling, and MORE. Plus, get a sneak peek into Jera’s new course, The Video Editing Rodeo, to master creating content that attracts and converts. Listen in for expert tips to elevate your TikTok strategy and take your video content to the next level!
Check out our Sponsors:
Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns.
BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today.
HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn.
Found - Try Found for free at Found.com/EARN.
HIGHLIGHTS
00:00 Meet the social media coach for major brands like Estee Lauder, MAC, and Adobe.
03:00 How SoulCycle shaped Jera’s approach to social media.
10:00 Which platform should I focus on, Instagram or TikTok?
16:00 How to find the perfect content style for your brand.
20:45 What is your content strategy for naturally selling on social?
26:00 Hard selling vs. soft selling on social media.
28:30 How TikTok’s algorithm and FYP improve your content and engagement.
35:00 The course to master your video editing skills.
37:45 Why do apps like CapCut offer more control?
40:00 Why going viral isn't always beneficial for your brand.
44:45 Jera’s top tip to succeed on TikTok.
RESOURCES
Check out the BONUS CONTENT HERE!
Check out Jera's Course - The Video Editing Rodeo HERE
Get glōci HERE Use code: HAPPY at checkout for 25% off!
Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation.
Sign up for GrowthDay - https://www.growthday.com/lori?via=harder
Watch on YouTube - @LoriHarder
My book: A Tribe Called Bliss
FOLLOW
Follow Jera IG: @jera.bean
Follow Jera TikTok: @jera.bean
Follow me: @loriharder
Follow Earn Your Happy: @earnyourhappy
Follow glōci: @getgloci
Girlfriends & Business: @girlfriendsandbusiness
1271 episodes
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Similar to Earn Your Happy
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader tu ...
…
continue reading
The Scared Confident podcast inspires high-achievers to passionately pursue a Life of And. Host Tiffany Sauder shares lessons learned from the first 20 years of her career mixed with vulnerable, real-time reporting from her life, career, marriage, and parenting adventures today. Tiffany dives deep into the realities of a two-career family and passionately shares the journey to build the toolbox required to ‘have it all.’ This is a real and vulnerable space to break through the walls that fea ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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