Crafting Winning Designs through Understanding Personas - with Radhika Duggal

eCommerce Marketing Podcast

With over 20 years of brand and growth marketing experience across management consulting, startups, and Fortune 100 companies, I am a C-level marketer, transformational leader, and builder of high performing teams. I currently serve as the Chief Marketing Officer at Super.com, a technology company that provides innovative solutions for consumers and businesses. My mission is to create and execute marketing strategies that drive brand awareness, customer acquisition, retention, and loyalty, while aligning with the company's vision, values, and goals. I specialize in building and leading multidisciplinary teams that leverage research and insights to deliver positioning, messaging, and award-winning campaigns that resonate with diverse audiences and markets. I also cultivate a general manager mindset and P&L ownership to optimize marketing performance and ROI. Additionally, I share my knowledge and passion for marketing as an adjunct professor of consumer behavior at NYU Stern School of Business.

In this episode, you will learn

• How has consumer behavior understanding evolved over the last 20 years

• Which research methods work best for developing user personas at Super.com

• How do you balance quantitative data with qualitative insights in persona creation

• What's the best approach to training teams around new user personas, especially in large organizations

• How to turn user personas into effective marketing strategies

Episode sponsored by: http://unicornsunitepodcast.com/

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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