Influencer Insights for Organic Growth - with AJ Kumar

eCommerce Marketing Podcast

Aj Kumar, the “Digital Maestro,” is the founder of The Limitless Company, a studio system for influencers. AJ and his team are on a mission to help entrepreneurs in the Creator Economy build for-profit human-healing brands. Aj has helped corporate brands like Salesforce, Mint, Intuit, and industry-leading personal brands including Neil Patel, Nikki Haskell, Nontoxicdad, and Kimberly Snyder.

In this episode, you will learn

• How to leverage personal branding to build credibility and influence

• In the context of ecommerce, how instrumental has influencer marketing been for brands and examples of a successful influencer marketing campaigns

• How do you balance organic social media efforts with paid promotions, and what strategies are the most effective in driving organic engagement

• Instance where personal branding and influencer marketing strategies didn't go as planned and the lessons learned

• With so many social media platforms now available, how does The Limitless Company decide which platforms to focus on for organic growth and influencer marketing

• Advice given to ecommerce businesses looking to build their personal brand and leverage influencer marketing for the first time and the common pitfalls to avoid

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For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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