Pros & Cons Of SEO Compared To Paid Ads - with Damon Burton

eCommerce Marketing Podcast

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Over a decade ago, Damon Burton, a husband and father of three, beat a billion dollar company by outranking their website on Google. From then on he realized he was onto something great and went on to build an international search engine marketing company that’s worked with Inc. 5000 and Shark Tank featured businesses alike. Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business during confusing times, including tripling revenue during the recent pandemic. Since founding his company, SEO National, in 2007, Damon has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly as he helps big and small clients make more in a month than they used to in a year.

In this episode, you will learn

• The foundational differences between SEO and paid advertising strategies, and how these differences affect a business's digital marketing approach
• How do you evaluate the long-term value of SEO investments compared to the quick wins of paid advertising
• How do SEO and paid ads differ in terms of building audience trust and engagement and does one method lead to more loyal customers than the other
• How do SEO and paid ads differ in terms of building audience trust and engagement
• How do the costs and ROI of SEO compare to those of paid advertising, especially for small businesses or startups with limited budgets
• How does the volatility of SEO due to algorithm changes compare to the stability of paid ads
• How can businesses best integrate SEO and paid advertising into a cohesive digital marketing strategy

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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