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Lyndsay Phillips | Ep. 20
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You just have to be confident enough and feel value in your ability as to what you can bring to the table. Even if you don’t know everything, you can figure it out and serve the person.
My special guest for today is Lyndsay Phillips, a serial entrepreneur; self-professed organizational freak, client-appointed task master plus project ninja and warrior content marketer for life & business coaches, accountants and other online entrepreneurs across the globe.
Lyndsay is the CEO and Captain of Smooth Sailing Business Growth. She, together with her team, support entrepreneurs who are seeking fast-paced business growth. Lyndsay also hosts the Sailing to Success Podcast and Smooth Sailing Online Support TV where she shares practical tips, business building & content marketing strategies to be more productive and attract more customers faster.
Give us an honest rating and a review at iTunes or wherever you’re happening to listen to this, we’d love to hear from you.
3 Key Points
- Content marketing is a way to provide value and a way to serve other people. It is also another way to attract new clients and an avenue to nurture them, then you can take over the sales from there – going in for the ask, putting in your call-to-action, ask them for a strategy call. When you can get them to the phone or in person, you can work your own magic.
- For an implementation of a content marketing strategy, there are two things - start somewhere and be consistent. The former is about knowing who your target market is, where they’re hanging out and what they like; the latter, however, is about making sure that whatever you’re doing, whether it’s a blog, videos, or social media posts, do it in a consistent basis. Get a rhythm or routine. Not when you have time, or when you’ll get to that later because that just doesn’t work.
- For sales funnels, first is get people to put content out there and be consistent; next, they have to understand what their product ladder is because you can’t have a sales funnel unless you have a clear path or progression of what your services are because you have to take them from A to D in a natural progression. So initially, you at least want to keep in touch with your prospects, nurture them, warm them, let them know who you are, what solutions you have prepared for them and you also always have to ask, put a call-to-action.
Mentions
Connect with Lyndsay at LinkedIn, Facebook, Twitter
Subscribe to their channel on YouTube
Visit Lyndsay’s company website at http://www.smoothbusinessgrowth.com/ and http://www.lyndsayphillips.com/
Entrepreneur Sales School - http://salesschool.io/
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