How Freight Companies Are Managing Their 2024 Marketing Budgets

Everything is Logistics

Today, I wanted to share an episode I recorded for Charlie Pesti, the logistics PR extraordinaire. Moderated by John Monarch, the discussion centers around how freight companies are managing their 2024 marketing budgets. Panelists include Steve Bonadio, VP of Global Marketing at Tive Inc., Clara Flaherty, Co-Founder and Head of Growth at CarrierSource, and Gemma Fiorentino, CEO of Consono, and myself. Together, we provide a comprehensive analysis of the latest market report, surveying decision-makers in marketing within the supply chain and logistics industry.
Brand new episodes of Everything Is Logistics will be dropping in late January with all new guests and podcast partnerships. Until then, I hope y'all enjoy this one and find it valuable.
LINK:

• Market Report: What Is Shaping PR & Marketing Budget Conversations for 2024?

WATCH THE FULL EPISODE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

---------------------------------------------
THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

Chapters

1. How Freight Companies Are Managing Their 2024 Marketing Budgets (00:00:00)

2. Freight Marketing Budgets for 2024 (00:00:05)

3. European Market Investment and GDPR Regulations (00:09:21)

4. Marketing Challenges and Outsourcing Talent (00:25:52)

5. AI and Outsourcing in Marketing (00:31:38)

6. Compliance and Content Strategy Importance (00:45:41)

7. Value of Attending Events for Startups (00:56:51)