What Do Truckers Want? Insights from Drive My Way's Beth Potratz

Everything is Logistics

This episode features Beth Potratz, founder and CEO of Drive My Way, discussing driver recruiting, retention, and helping drivers find fulfilling jobs. She explains what drivers want today, and how carriers can better communicate with and support drivers through feedback loops. Providing valuable perspectives on improving the driver experience, she also discusses personalized recruiting platforms and nurturing driver relationships.
LINKS:

• Beth Potratz LinkedIn
• Drive My Way Website

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Chapters

1. What Do Truckers Want? Insights from Drive My Way's Beth Potratz (00:00:00)

2. Transforming Driver Recruiting and Retention (00:00:05)

3. Challenges in Attracting and Retaining Drivers (00:12:15)

4. Improve Communication in Transportation Industry (00:16:35)

5. Evolving Marketing Strategies and Impactful Stories (00:30:05)

6. Truck Drivers and Importance of Communication (00:41:14)