Sales Podcast | Find More Selling Opportunities with Creative Market Analysis

Fastest Way To Learn Sales | Training, Coaching & Motivation

How to conduct an intense market analysis by taking a creative approach as a sales person.

Once again Sales Fellows, remember we are creative professionals.
Quote shared is by:
Zig Ziglar! American Author, sales person and motivational speaker!

"Outstanding people have one thing in common: an absolute sense of mission."

Here are some focused questions that can help us identify these opportunities with a creative approach:

1. Who Exactly Is My Customer?

We’ve talked about this and the target audience in the past, so for some of you this is just a refresher, and for new listeners valuable information.

I recommend you to make a list of all the qualities and characteristics that your ideal customer would have.

Now picture your most ideal client and as:

What would be is his or her age?

Education? Occupation? Title? Income Level? Experiences? Attitude? and Needs?

Once you have crystal clear answer to these questions, you will find it easy to score more customers to talk and present to.

2. Who currently buys from me?

The 80 – 20 rule is so true in sales. 20% of our customers amounts to 80% of our business.

These 20% needs your nurturing the most.

Now get razor focus on the 20% of your customer as find out what do they have in common? How and where do they hang out? On social media and in person? How can you find more of such high paying customers?

3. Who will be my future clients?

The introduction of the internet has made this world a global village!

Just about 5 years ago, what was relevant is no longer relevant today.

So think long term and plan out based on the current trends that in next 2, 3 or 5 years who will be your best customers to approach?

4. What are the current trends in business and in my market?

Once again, change is one thing that never changes.

So think about it, how are your customers changing and what do you need to change in order to stay relevant and ahead of the game.

This may require you to change the way to sell or the people whom you sell.

5. Explore New Markets

Don’t stop where you are, think how you can expand you sales in to industries you do not service.

Come up with road map and reasons who your products or service will benefit this new industry.

For example, if you are selling Websites to Auto Dealers, think how you can tap in to real estate market.

6. Find The Hot Buttons

Learn the benefits and advantages your service and product offer when a customer make a purchase from you.

You may sale a variety of product, however, think hard on what do the customers appreciate the most.

What do they compliment and what do they like?

You must know these reasons as to Why Your Customer Buy.

Fastest Way To Learn Sales Podcast is hosted by Saqib Irfan who is based out of Saskatoon, Saskatchewan, Canada.
Instagram: @FastestWayToLearnSales
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