Creating Brand Value With Digital Content With Rob Louw & Bryan O'Rourke

Fitness + Technology

This week, on the Fitness + Technology podcast, Bryan O’Rourke hosts a webinar with Robert Louw. Robert is the Chief Growth Officer for Wexer, a digital fitness market provider of world-class exercise accessible to more people by harnessing the power of technology, while simultaneously ensuring traditional facilities remain at the very heart of the fitness experience. Together, they answer the complex question of how to optimize customer service strategies in the rapidly evolving landscape of 2023 and beyond. In addition, they shed light on preserving and enhancing brand value through innovative and meaningful content creation.

If you’re interested in learning more about FIT Summit 2023, please visit: https://thefitsummit.com/events/global/

One Powerful Quote:

46:43: “I think a lot of operators underestimate the brand that they have.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:24: Bryan opens the show by talking about Rob’s work background.

3:40: Bryan & Rob talk about the state of content with increased demand in digital offerings.

9:40: Rob speaks about key findings in EuropeActive’s Deloitte Research Report.

15:31: Bryan & Rob talk about diverse solutions within the current fitness ecosystem.

18:09: Bryan asks Rob his insights on the absence in products or services for consumers.

20:57: Rob articulates his standpoint on the strategic frameworks and implementation approaches necessary to meet the dynamic demands of consumers.

23:22: Rob responds to Bryan’s critique of operators' delayed pace in adopting digital strategies.

25:35: Rob explains Basic-Fit’s tier pricing and omni-channel approach.

30:58: Rob shares his takeaways on the potential opportunities available and the observed reluctance to adopt such forward-thinking methodologies.

33:34: Bryan presents audience questions to Rob, who provides an expert analysis on each.

Bullet List of Resources:

https://www.youtube.com/watch?v=y_w8fXyAK0c

Guest Contact Information:

https://www.linkedin.com/in/robertlouw/?originalSubdomain=nl

https://twitter.com/robert_louw

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163