Innovation At Basic-Fit With Marcel Boots

Fitness + Technology

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Marcel Boots to the show. Marcel is the Digital Fitness & Innovation Director at Basic-Fit, one of the fastest growing European market leaders in fitness with more than 1000 clubs and over 2 million members. Today, Marcel discusses with Bryan about Basic-Fit’s successful operation and how they have automated their business with an omni channel experience that is one of the best in the industry. One Powerful Quote:

27:03: “Don’t think everything is already known in our industry. You have to look outside as well.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:48: Marcel describes the background of Basic-Fit and where the brand is today.

7:43: Bryan asks Marcel how he at Basic-Fit approached technology, innovation, and the challenges and opportunities that they faced when getting it done.

10:34: Marcel shares about Basic-Fit’s automation platform as a central command center for overseeing their physical operations.

12:55: Bryan inquires with Marcel about his perspective on automated tech continuing to impact the industry space.

17:00: Bryan asks Marcel what he thinks will become the standard for operators in approaching these trends.

19:54: Marcel discusses public policy and the challenges for Basic-Fit.

25:54: Bryan wraps up the show by asking Marcel to impart his wisdom to the listeners.

Bullet List of Resources:

https://www.basic-fit.com

https://www.linkedin.com/in/marcelboots/

Guest Contact Information:

https://www.linkedin.com/in/marcelboots/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163