Sustaining Tech Innovation & Winning Personalization With Hugo Braam

Fitness + Technology

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Hugo Braam to the show. Hugo is the Founder of VirtuaGym, a leading tech company providing innovative fitness software for gyms, personal trainers, and corporate health services. First launched in 2008, Virtuagym has grown into an all-in-one solution for client coaching, membership management, billing, scheduling, access control and more. It’s integrated mobile fitness apps offer solutions for exercise and nutrition guidance, progress tracking, and online coaching. Today, Hugo joins Bryan in a conversation about the nexus of VirtuaGym and their thoughts on healthcare, fitness, and technology.

If you’re interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention

If you’re interested in learning more about FITC’s survey report, please visit: https://www.slideshare.net/Bryankorourke/fitness-industry-technology-council-2023-survey-reporet

If you’re interested in learning more about FIBO 2023, please visit: https://www.fibo.com/de-de.html

One Powerful Quote:

38:37: “A life of entrepreneurship is not defined by how brilliant you are or your eye for opportunity. It’s defined by your ability to take a beating.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:27: Bryan opens the show by asking Hugo to share his story behind starting VirtuaGym.

6:05: Hugo shares his views on accessibility and sustainability on technology innovation.

11:20: Bryan and Hugo talk about club operators investing in their legacy technology systems.

21:16: Bryan and Hugo articulate on gamification as the component for user experience and personalization.

28:20: Hugo shares his views on personalization and hyper-personalization.

33:05: Bryan and Hugo talk about practical solutions to people’s health preservation.

36:36: Bryan wraps up the show by asking Hugo to share his pearls of wisdom to the listeners.

Bullet List of Resources:

https://virtuagym.com/

https://fitnation.co/

Guest Contact Information:

https://www.linkedin.com/in/hugobraam/

https://twitter.com/hugobraam

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163