Ep #229 Expand Your Capacity: How to Work with a Virtual Assistant with Tal Garden creator of The Fun Hub

Food Business Success® with Sari Kimbell

#Food #Entrepreneur #Arts #Business #Podcasting Education #Self-Improvement #Sari Kimbell #Start A Food Business #Packaged Food #Cottage Food #CPG #Amazon Business #E-Commerce #Food Business #Farmers Market

26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

about a year ago 53:52

MP3•Episode home

MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!

Get Food Business Success to launch and scale to $100K guaranteed
Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Pick up your copy of "Key Ingredients" on Amazon here.
Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

265 episodes

Food Business Success® with Sari Kimbell

Ep #229 Expand Your Capacity: How to Work with a Virtual Assistant with Tal Garden creator of The Fun Hub

Food Business Success® with Sari Kimbell

published about a year ago

MP3•Episode home

MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!

Get Food Business Success to launch and scale to $100K guaranteed
Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Pick up your copy of "Key Ingredients" on Amazon here.
Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

265 episodes

All episodes

Food Business Success® with Sari Kimbell

1
Ep #239 The Company You Keep: How the People Around You Influence Your Success 22:19

5 days ago22:19

22:19

How do you feel after talking with with someone or listenening to a podcast or scrolling on social media? It's interesting to note any changes in your mood or energy after engaging with different people and influences. Who and what you surround yourself with will either slow you down—or help you soar. In this week’s podcast, I’m diving into why your environment matters so much as an entrepreneur and how it directly impacts your mindset, your habits, and your success. Whether it’s the people you spend time with, the content you consume, or even the physical spaces you work in—it's time to take inventory. Tune in and let this episode be your reminder that you’re not meant to do this alone, but who (and what) you allow into your circle of influence is up to you. Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here . Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.…

Food Business Success® with Sari Kimbell

1
Ep 238 Surviving Shark Tank to Scale Up with Chennelle & Justin of GoodLove Foods 59:33

12 days ago59:33

59:33

A lot of founders I work with are inspired to finally start their business - if others can do it, so can they! I was SO excited when Chennelle and Justin, co-founders of GoodLove Foods called to me they were going to be on Shark Tank. I had to sit down with them for the podcast and hear about this epic experience, what led up to making this decision, and what they are doing now that the episode has aired (and spoiler alert - they made a deal). The end of 2023 and 2024 was a breakthrough 13 months that started going viral on Instagram with the help of Kayla King and then having to scale up FAST to meet the onslaught of orders - a good problem to have, but still a problem. You can listen to other milestones in Chennelle's journey on episodes 72 and 135 of the podast too. These co-founders and life partners are full steam ahead on their 10X goal to be the go-to GF frozen bakery products on retail shelves and beyond. Don't miss this episode! Want to get the secrets to going viral and ramping up orders on social media? Get the course Kayla King created just for CPG small businesses for 20% off! Use code GOODLOVE20 at http://socialwithkayla.com Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here . Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.…

Food Business Success® with Sari Kimbell

1
Ep #237 How to Use Trade Shows for Good! 17:16

19 days ago17:16

17:16

It's trade show season with the biggest one of the year, ExpoWest, wrapping up this week. Whether you are walking the floor of regional shows, distributor shows or buyer shows like Fancy Food or Expo, it can be overwhelming at best and deflating at worst. I've seen founders come back from shows feeling hopeless caught in compare and despair or a "how will I ever succeed with all the other brands out there" mindset. Trade shows, or event big farmers markets, can be used for good to help uplift and inspire you and help you feel more determined that you can be successful than ever, if you follow what I prescribe in today's podcast. Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here . Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.…

Food Business Success® with Sari Kimbell

1
Ep #236 Everyday Communication Made Easier to Get What You Want 29:24

26 days ago29:24

29:24

Ever wonder why your email to a buyer, influencer, or supplier fell flat? Or why customers aren't responding to your carefully crafted message at events or in their inbox? The secret lies in understanding that communication isn't just what you say—it's a four-part cycle that has a huge influence on whether you'll get the results you want (and we always want a results - that's the whole purpose of communication!) In this podcast episode, I break down the four parts of communication from your initial intention to the listener's interpretation, revealing why so many of us struggle in business and in life. I will share some practical strategies to close the communication gap with retail buyers, customers, suppliers, and more. You'll learn how to ensure your intended message actually reaches its destination intact, transforming conversations into conversions. Whether you're struggling with wholesale accounts or customer engagement, mastering this four-part communication framework will give you the tools to get more of what you want in your business without the frustration of being misunderstood. Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here . Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.…

Food Business Success® with Sari Kimbell

1
Ep #235 Up Level at Markets with Danny Walsh + Pro Tip for Hiring Prep 44:16

5 weeks ago44:16

44:16

Markets, pop-ups and in person events are a sales channel that Danny and I both love and on today's podcast we discuss why we love them so much, how to get into the events and markets you really want and how to make more money per minute once you are there. Plus, I give you a bonus tip on what you can be doing right now to get ready to hire and train well, so someday you don't have to attend the market (by choice or because life forces you) and it still makes money for you! Get the Up Level Workshop for just $97 and increase your sales - guaranteed. Get the bundle offer and save big already ($171), plus use code SELLPOD50 for an additional $50 off the full course. Purchase either offer here. Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here . Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.…

Food Business Success® with Sari Kimbell

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Ep 234 Using the "Let Them" Theory to handle setbacks in your CPG business 23:40

6 weeks ago23:40

23:40

Are you spending hours (or days!) dwelling on things that didn't go as planned in your business? In this episode, I break down Mel Robbins' powerful Let Them Theory and how to apply it specifically to common setbacks in the packaged food industry. Learn how to handle everything from market rejections to late deliveries to competitive pressures with this simple but transformative two-part approach. You'll discover how to save countless hours of mental energy and redirect it into actually moving your business forward. Whether you're dealing with unsupportive family members, frustrating contractor delays, or disappointing retail outcomes, this episode gives you practical strategies to handle setbacks like a CEO. Through real examples from food business founders, Sari shows you exactly how to implement both the "let them" and "let me" parts of this mindset tool to build a more resilient business. Stop letting disappointments derail your progress. Learn how to choose where you spend your precious entrepreneurial energy and keep moving forward no matter what challenges arise. If you’re ready to stop getting stuck in what’s out of your control and start focusing on what you can do, this episode is for you! Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here . Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.…

Food Business Success® with Sari Kimbell

1
Ep #233 Grocery Store Growth with Lisa Thorson of Run The Numbers 58:25

7 weeks ago58:25

58:25

If grocery store retail is part of your success strategy, then you don't want to miss today's podcast episode. My guest is Lisa Thorson, founder of Run The Numbers , who has 14 years of experience in the natural food industry including brokering brands into big retailers like Sprouts and Safeway. We’re diving deep into the numbers—COGS, contribution margin, trade spend, and all the key factors you need to understand to succeed in grocery retail. Plus, we talk about the when and why to bring on fractional support like in sales, operations or other executive roles. It's a powerful option that didn't really exist until recently that can help you get to the next level. Passion is important, but smart financial decisions are what will keep you profitable and able to thrive no matter what is happening around you. If you are interested in learning more about the fractional services Lisa offers at RTN, including Operations, Sales and Deduction Support, click here and book a call with her. She is offering listeners 25% off your first month of services. Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here . Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.…

Food Business Success® with Sari Kimbell

1
Ep #232 Use the S.E.L.L. Framework to feel great about selling 33:59

8 weeks ago33:59

33:59

Do you think of SELL as a bad, four-letter word? If you struggle to sell without feeling pushy or salesy, you're not alone—I see it plague many of the founders I work with. You launch our great product and then avoid selling because of the fear of rejection, imposter syndrome, or discomfort around "taking" money. But selling is not about taking—it's about offering value, creating connections, and building trust with your audience. It's a beautiful, reciprical process that can feel abundant and joyful. In this episode, I'm sharing the S-E-L-L framework—how to share your story, educate with enthusiasm, lead with value, and love your offers—so you can confidently sell in a way that feels natural and authentic. Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here . Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.…

Food Business Success® with Sari Kimbell

1
Ep #231 Shipping & Logistics with Caitlin Wilson of Full Good Fulfillment 50:55

9 weeks ago50:55

50:55

This industry has A LOT of acronyms from 3PL to BOL to LTL and other terms like "kitting". In this episode, you are going to learn all of these things and more so you feel more confident in the area of logistics and fulfillment. My guest is Caitlin Wilson, founder of Full Good Fulfillment , who is on a mission to help brands simplify the journey from finished product to scalable delivery operations. We’re diving into what happens after manufacturing—how to navigate freight options, decide when it’s time to partner with a fulfillment center, and take those first steps to stop doing it all yourself. It's time to educate yourself so you feel confident about what a 1PL is up to a 5PL and understand what is right for your business at the right time. Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here . Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.…

Food Business Success® with Sari Kimbell

1
Ep 230 - Stop Waiting for Inspiration - Be a Blue Collar Worker Instead 22:13

10 weeks ago22:13

22:13

Are you stuck waiting for the "perfect moment" to work on your food business? In this episode I reveals why so many food entrepreneurs fall into the trap of waiting for inspiration to strike, leading to inconsistent progress and frustration. Drawing from the concept of "blue collar work ethic," I explain explains why treating your business like a real job - could be the breakthrough you need. Learn why traditional professionals often struggle with procrastination when becoming entrepreneurs, and discover how adopting a blue collar mindset can transform your productivity. No more waiting to "feel motivated" or letting emotions drive your business decisions. If you're tired of the start-stop cycle in your business and ready to create consistent progress, this episode is your wake-up call. Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here . Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.…

Food Business Success® with Sari Kimbell

1
Ep #229 Expand Your Capacity: How to Work with a Virtual Assistant with Tal Garden creator of The Fun Hub 53:52

11 weeks ago53:52

53:52

The path to success in the CPG world is paved with tons of boring administrative work that I know you never imagined when you started a business! In today's podcast episode I talk with Tal Garden, founder of Tal’s Mediterranean who solved her own problem of delegating the paperwork, phone calls and other things she didn't like to a virtual assistant (VA). After creating a foundation for her VA to help her scale the biz, Tal started helping others delegate effectively and ended up creating a business to support food founders in retail with a team of virtual assistants called The Fun Hub . Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here . Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.…

Food Business Success® with Sari Kimbell

1
EP #228 Become Someone New: Set Identity-Based Goals to Get What You Want 29:20

12 weeks ago29:20

29:20

Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here . Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.…

Food Business Success® with Sari Kimbell

1
Ep #227 Befriending Your Future Self to Achieve Big Goals 28:53

13 weeks ago28:53

28:53

When you think about the future - 12 months from now or 10 years from now - do you see a stranger? Most of us think of our future selves like a stranger and often do things in the present that we would never do to a friend or loved one. There are a lot of hidden costs including postponing or never achieving your dream of a successful food business! One resolution I encourage you to make as we step into a new year is to befriend your future self and start making decision that will benefit him or her - this will be the difference between achieving your goals or just piling up consequences and delays that your future self will have to deal with. Be Your Future Self Now by Dr. Benjamin Hardy Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here . Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.…

Food Business Success® with Sari Kimbell

1
Ep 226 The 100/80 Rule to End Perfectionism & Procrastination 15:54

14 weeks ago15:54

15:54

I know how entrepreneurs think (because I'm one too!) - you make a list of all the BIG things you are going to do in the year and are super excited to get going. In a flurry of excitement you start on a project and then find yourself dragging it out. Whether it is procrastination or a desire for perfection, everything grinds to a halt and you don't know why. And then frustration sets in and you might tell yourself that "you're just not a finisher". That all ends today! After a coaching call with the 10X Mastermind about what it takes to create the future you want and listening to Dan Sullivan's 80% rule, I am sharing with you my take and calling it the 100/80 rule. Commit to this rule and you will end the two biggest sabotagers that plague entrepreneurs: perfectionism and procrastination. Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here . Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.…

Food Business Success® with Sari Kimbell

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Ep #225 Making a Big Leap with Pup & The Pepper 54:57

15 weeks ago54:57