Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Content provided by Future Commerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
ASMR and the SaaSification of Experience (feat. Gary Benerofe)
MP3•Episode home
Manage episode 301437511 series 1854740
Content provided by Future Commerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On Headless, Influencers, and Live Streaming
- What does digital marketing attribution look like if there are no cookies? And what are people doing in response to this? Frantic behavior.
- “Frantic behavior can be exciting because that means there is opportunity to be part of the solution.” - Gary
- Product market fit is beginning to become influencer fit. Consumers want to buy from experiences and from influencers they trust. Having a “genuine influencer” promote something to a consumer doesn’t take a lot of convincing.
- The law of platforms is always evolving.
- “The platform always evolves where its ecosystem performs R&D for it, and then it makes its strategic bets and product roadmap based on what's getting market share, and in this case, capital allocation.” -Phillip
Associated Links:
- Learn more about Gary Benerofe
- Check out our interview with Lomi’s Matt Bertulli
- The Cookiepocolypse and the Zero-Party Data Opportunity with Ben Parr
- Our interview with Liyia Wu from ShopShops
- Subscribe to Insiders
- Sign up for the prerelease of Nine By Nine
- End of episode Com Truise tunes
Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
486 episodes
MP3•Episode home
Manage episode 301437511 series 1854740
Content provided by Future Commerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On Headless, Influencers, and Live Streaming
- What does digital marketing attribution look like if there are no cookies? And what are people doing in response to this? Frantic behavior.
- “Frantic behavior can be exciting because that means there is opportunity to be part of the solution.” - Gary
- Product market fit is beginning to become influencer fit. Consumers want to buy from experiences and from influencers they trust. Having a “genuine influencer” promote something to a consumer doesn’t take a lot of convincing.
- The law of platforms is always evolving.
- “The platform always evolves where its ecosystem performs R&D for it, and then it makes its strategic bets and product roadmap based on what's getting market share, and in this case, capital allocation.” -Phillip
Associated Links:
- Learn more about Gary Benerofe
- Check out our interview with Lomi’s Matt Bertulli
- The Cookiepocolypse and the Zero-Party Data Opportunity with Ben Parr
- Our interview with Liyia Wu from ShopShops
- Subscribe to Insiders
- Sign up for the prerelease of Nine By Nine
- End of episode Com Truise tunes
Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
486 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.