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Behind the Scenes of a Successful Restaurant Experience with Donna Josephson
Manage episode 384161254 series 2930439
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Ever wonder how top restaurant brands create a guest experience that keeps customers coming back for more? Prepare to be enlightened as we sit down with Donna Josephson, CMO of Shipley's Donuts, a seasoned marketer who has worked with big names such as Chick-fil-A, Applebee's, Wendy's, and McAllister's. Donna lays bare the common pitfalls marketers often stumble into in the restaurant industry and emphasises the vital role of a partnership between marketers and operators in delivering a memorable guest experience.
On this episode, you'll learn from Donna about:
- Addressing diverse needs of guests
- Importance of emotional connection
- Rapid innovation
- More!
Thanks, Donna!
Chapters
1. Improving the Restaurant Guest Experience (00:00:01)
2. Emotional Guest Experience With Convenience (00:10:29)
304 episodes
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