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forgotten skincare with founder alex pottash
Manage episode 409246343 series 3420090
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This episode is going places Tori & Chanel haven’t gone before… to the parts of our bodies that are often overlooked and infrequently talked about in public… the girls are talking about Forgotten Skincare with the brand's founder and CEO, Alex Pottash.
Alex Pottash founded Forgotten Skincare with a simple idea: to develop solutions for common skin concerns that are often overlooked by mainstream beauty companies. Since starting the company in February 2020, she has helped over 30,000 women feel more confident to go sleeveless and feel like their truest self. WIth their hero product, The Original Underarm Brightening Deodorant leading the way, Forgotten Skincare is on track to break down stigmas in the beauty industry around concerns like dark underarms and inner thighs. When Alex is not working on FS, you can find her on the beach with her Bernedoodle or exploring a National Park.
Tori & Chanel dive deep into how Alex started her brand by using SEO in her previous marketing agency career to identify an underserved market of people who struggle with hyperpigmentation under their arms. And, of course, there’s so much to talk about because the girls want to uncover it all! From laser hair removal to first experiences shaving to bikini lines and the influence of media on hair removal practices, Tori, Chanel and Alex are combing through it all. Of course, it’s hard to talk about hair without talking about beauty standards and confidence around body image and insecurities. The girls spend time to highlight what they do to focus on inward beauty to feel and look their best on the outside.
If you’ve ever wondered what starting your own business is like, Alex also shares her story on how she became a founder and the routines and boundaries she set up to grow her business.
**SPECIAL OFFER** our friends of the pod get 20% off their next purchase of Forgotten Skincare with promo code GWT20
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