Ep. 830 – How to Craft Spellbinding Stories for Your Brand with Park Howell (@ParkHowell)

Going North Podcast

"Storytelling helps the data go down." – Park Howell

Today’s featured bookcaster is The World's Most Industrious Storyteller, TEDx speaker, and EMMY Award-Winning Brand Story Strategist, Park Howell. Park and I had a fun on a bun chat about his book, “Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand”, the emotional impact of storytelling, and more!!

Key Things You’ll Learn:

Why storytelling is the key ingredient for brand success

A simple yet powerful template for creating a narrative that truly resonates

The five primal elements of a short story

3 major lessons that Park learned from starting, growing, and running his podcast

Park’s Site: https://businessofstory.com/

Park’s Books: https://www.amazon.com/stores/author/B09CX52WZY/allbooks

Park’s Podcast, “Business of Story”: https://businessofstory.com/podcast/storytelling-tips-ignite-sales/

The opening track is titled "Kareru R Daichi Q-MIX" by Rukunetsu AKA Project R (@Rukunetsu). Use the following link to hear the full track and support his craft. https://on.soundcloud.com/62w8X

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