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Elevating Home Bartending | Crescent Simples
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As we welcome the Christmas season, there’s an excited buzz in the air as we prep for all the parties and gatherings. What better way to bring on the holiday cheer than the perfect cocktail or mocktail to enjoy with your family, friends, loved ones, and peers.
In this episode, I’m bringing back Megan and Bill Miller of Crescent Simples, a craft food company that aims to elevate the home bartender experience through accessible high-quality cocktail products made from fresh ingredients.
As former bartenders from New Orleans, Bill and Megan were inspired by their passion for creating great gatherings to create a brand that allows people to re-create great cocktails at home. Their vision to elevate the home bartending experience for everyone brought Crescent Simples to life. Their story of how they took this startup business and partnered with other businesses and then expanded production to a new location is truly encouraging. It’s noteworthy that they have managed to grow their brand and business in just a few years despite the pandemic.
Listen to learn about what bartending tips and essentials you should always have in your home, the importance of packaging and branding in a business, and how their commitment to stay under five ingredients has led to their growth.
Virginia Foodie Essentials:
- Our philosophy was that we want to help people do the things that they do in restaurants at home and our simple syrups are a way to bridge that gap, especially with them being all fresh fruit, raw herbs and no preservatives. - Bill Miller
- The biggest way that I create those relationships with the farmers and make sure that they have enough to provide for us is just by meeting people at the farmer's market. - Megan Miller
- Design really is a function of business. - Georgiana Dearing
Key Points From This Episode:
- The vision of Crescent Simples
- Working with a commercial kitchen
- Crescent Simples flavors inspiration
- How the pandemic affected their business
- Sourcing local ingredients
- What inspired them to be a food creator
- Why design is an important function of a business
- The importance of building relationships with farmers and providers
- Their process of finding and experimenting with new flavors
Other Resources Mentioned:
More about the Guest:
Megan and Bill Miller are the owners of Crescent Simples, a craft food brand that's on a mission to elevate the experience of the home bartender to accessible high-quality cocktail products made from fresh ingredients.
You can now find Crescent Simples in more than 80 stores across 14 states, and they are currently located in Richmond, Virginia.
Connect with Crescent Simples:
Follow The Virginia Foodie here:
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