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Supporting Emerging Brands Through Cost-Efficient Distribution | Pod Foods
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Thousands of small businesses find it challenging to deal with large distributors that don’t provide the depth of support and transparency they need to complement their logistical requirements.
So imagine how refreshing it would be for emerging brands to find a distribution partner that can help them grow and expand their profits by helping get their products into the hands of their customers without compromising their budget.
That’s exactly what Pod Foods set out to do: create a process that allows brands and businesses to measure out their distribution. Pod Foods is positioned to scale to meet a brand where they're at. It’s no wonder their own business boomed at the height of the pandemic - their flexible distribution solutions and transparent fees are exactly what emerging brands need to survive the changing business landscape.
In this episode, we are joined by their Vice President of Customer Success, April Francis, who shared about how they help small food brands in distributing their products through tech-savvy solutions.
Learn about how Pod Foods started, their transparent fee system, building a region out and reaching capacity, understanding your customer, and developing relationships with your retailer.
Listen in as this might be the right solution for your brand to make logistics and distribution easier, simpler, and more cost-efficient for your business.
Virginia Foodie Essentials:
- We are building a national distribution program that allows brands to reach retailers with a direct shipment or via our distribution centers. - April Francis
- Choosing the right store and the right distribution partner can make or break your profitability. - Georgiana Dearing
- There's a lot of value in visibility and transparency. - April Francis
- We work with our brands closely: we mentor them, educate them, help them reach these new customers. - April Francis
- We help brands manage their customers because they are so important to their community. - April Francis
- There's a lot of control that an emerging brand needs and has with Pod Foods that allows them to build that excited customer base and great track record that can translate to other regions. - April Francis
Key Points From This Episode:
- Transparency vs. opaqueness in the distribution industry
- Pod Foods distribution process
- Supporting emerging brands through transparent and tech-enabled solutions
- Building relationships with retailers
More about the Guest:
April Francis is the Vice President of Customer Success at Pod Foods, a tech-enabled grocery supply chain platform.
Connect with Pod Foods:
Follow The Virginia Foodie here:
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