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The Power of Gratitude in Marketing
Manage episode 307177771 series 2792654
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As a business owner, you probably say thank you several times a day without even realizing it. But what if you could add to your social media following, increase website conversions, and even attract new customers by genuinely expressing your gratitude towards your customers?
Gratitude is a valuable marketing technique since it helps you connect and form a bond with your customers. And I use the term ‘technique’ loosely not to seem like we need to show gratitude as a ploy to get more customers. But it’s hard to ignore the fact that clients and various audiences respond favorably to a humble and grateful attitude simply because you as a business are letting them in and see a more natural and vulnerable side of your brand that they can connect and relate to with.
And of course, it’s an opportunity to appreciate your clients for their continued patronage, unwavering support, and even helpful feedback that makes your business better.
This level of transparency is not only an effective strategy for expanding your consumer base and driving online conversions; it can also create an authentic experience for both existing and new customers.
In this week’s episode, I will be discussing how you can use gratitude as a marketing tool for your business as well as when and how to express your gratefulness. Since the holidays are looming, this is the perfect time of year where we start to think about family gatherings and giving back to our community.
Listen to this episode and join me as I share some tips and ideas on how you can show gratitude to your consumers, build customer loyalty through authenticity, and the different ways to thank your customers, vendor partners, or team this coming holidays.
Virginia Foodie Essentials:
- Communicating is the core of marketing.
- Real gratitude is something that comes from the heart - it should be genuine.
- A genuine expression of thanks creates brand authenticity.
- When you share your real values, you'll draw people who hold those same values back to you.
- Be your authentic self by putting as much of yourself as you can into your message.
- If you want to combine gratitude with a gift, first, express your thanks and tell them why you are thankful.
- Gifts are better when they're about the recipient and not about the giver.
- Giving something unexpected is a wonderful way to thank your customers and build brand loyalty.
Key Points From This Episode:
- Genuine gratitude as a marketing tool
- Sharing values draws like minds to your brand
- Being authentic to your audience
- When and how to express your gratitude to your customers
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