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EP209. Medical-grade skincare: marketing hype vs. scientific reality
Manage episode 413145261 series 2077318
Content provided by Formula Botanica. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Formula Botanica or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, we are seeing a rise in so-called medical-grade skincare and liberal use of the word “clinical” to describe brands and formulations. In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier is joined by colleague School Education Manager Ana Green to delve into the controversial world of medical-grade skincare, and explore the intricacies of this term and its implications.
Ana sheds light on the marketing strategies behind the medical-grade term and unravels whether there’s substance behind the claims of cosmetic formulations penetrating deeper with higher levels of actives. Is medical grade just a marketing term to ensure brands do exclusive sales deals and attach luxury price tags to their products? Listen in for the big reveal on medical-grade cosmetics.
FREE FORMULATION RESOURCES
Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube
Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
220 episodes
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Manage episode 413145261 series 2077318
Content provided by Formula Botanica. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Formula Botanica or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, we are seeing a rise in so-called medical-grade skincare and liberal use of the word “clinical” to describe brands and formulations. In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier is joined by colleague School Education Manager Ana Green to delve into the controversial world of medical-grade skincare, and explore the intricacies of this term and its implications.
Ana sheds light on the marketing strategies behind the medical-grade term and unravels whether there’s substance behind the claims of cosmetic formulations penetrating deeper with higher levels of actives. Is medical grade just a marketing term to ensure brands do exclusive sales deals and attach luxury price tags to their products? Listen in for the big reveal on medical-grade cosmetics.
FREE FORMULATION RESOURCES
Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube
Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
220 episodes
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