Reaching Out to the Hispanic Market with Hugo E. Gomez's Advise, Founder of Abogados NOW

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Join Sasha Berson as he speaks with Hugo E. Gomez's Advise, Founder of Abogados

👉Hugo and Sasha Explore:

— The Hispanic market is a mobile-first market, with over indexing on mobile usage as their primary internet device.

— That legal needs span beyond labor law to include estate planning, business law, and other areas as the Hispanic community becomes more multi-generational.

— Bilingual staff, especially for client intake, is important to gain Spanish-speaking clients' trust even if attorneys don't speak the language.

— Marketing to the Hispanic market can be cost-effective, with lower media costs compared to the English-speaking market, and attorneys can use various mediums such as social media and video content to reach out to clients.

👉Main takeaways from the episode:

— The Hispanic market is a growing and diverse market opportunity for law firms, with a projected 40% growth by 2060.

— Attorneys can use various mediums such as social media and video content to reach out to clients in the Hispanic market.

— The Hispanic market is not a one-size-fits-all market, and attorneys should be prepared to address the realities of the demographic shifts in the market.

📰About Hugo E. Gomez:

Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency that helps attorneys reach underrepresented communities. With a passion for empowering marginalized communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns that help attorneys grow their firms and connect with the communities they serve.

As a thought leader in Spanish-speaking consumer behavior in the U.S., Hugo has developed a custom bilingual marketing plan that helps attorneys reach a market that other firms are missing. Under his leadership, Abogados Now has increased the average client ROI by 3.8x and published upwards of 10 million ads per month.

📞Connect with Hugo E. Gomez:

• Website: https://www.abogadosnow.com/

• LinkedIn: https://www.linkedin.com/in/bilingualmarketing

• Facebook: https://www.facebook.com/abogadosnow/

• Twitter: https://twitter.com/abogados_now

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: [e-mail]

• Phone: [phone]

#LawyerWebsite #LawyerSEO #LawFirmMarketing

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