216 - Evergreen vs Launching 👀

Growing Steady | Intentional Creative Business Podcast

Evergreen sales are often painted as the ultimate dream: you fall asleep, wake up to sales, and money magically deposits into your account without lifting a finger. Sounds perfect, right? However, the reality of Evergreen is far from this idyllic picture…

This week, we discuss selling digital products Evergreen vs Launches. While Evergreen is often seen as the “easy,” passive income model, we believe there are a lot of hidden tactics and costs, not to mention a TON of technical setup and ongoing experimentation that is really difficult.

For us, Launching offers a simpler, more manageable alternative. An open and closed launch model provides built-in urgency and a single, streamlined experience for our audience. Through trial and error, we discovered a recurring revenue launch model that combines the best of both worlds, giving us Evergreen-like results.

Listen in as we discuss the pros and cons of each model and, as always, you decide how you want to run your own business, we’re just here to share our stories and experiences.

***

🚀 If you want less stressful launches, our proven plan of action, and tips to help you generate more sales, get our 4-week Calm Launch Fundamentals email series by joining our weekly newsletter at wanderingaimfully.com/newsletter